By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not...
Blog Posts
[Re]Evaluating & [Re]Structuring
Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.
Responsive Search Ads: Google’s Latest Text Ad Format
Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations. These ads will appear in the same locations and will look like Expanded Text...
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From Facebook to Quora: 8 Ad Updates You Need Today
In this webinar, Hanapin’s Account Managers Emma Franks and Mark Ferree team up to give you tips on how to adjust to the ever-changing PPC world, and how to use the new updates to your advantage.
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Bing Ads Audience Network: All You Need To Know
Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.
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Call Tracking Explained: Attributing Offline Sales to Online Marketing
Explore what call tracking is and the importance of being able to obtain insights into which marketing activities are driving phone sales.
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Google Ads Remarketing for Complex Multi-Brand Businesses
Understand how to leverage AdWords remarketing strategies for large complex companies with multiple brands.
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Pros and Cons of Top Social Media Advertising Platforms
Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.
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Grow Your Business with a Chatbot
27% of marketing executives plan to consider the use of a chatbot as part of their 2018 marketing plan. Gain a greater knowledge of how chatbots work and how you can increase visits and engagement with your brand.
LinkedIn Targeting – How to Create Targeted Audiences That Scale
Explore how to use LinkedIn Sponsored Content ads to create targeted audiences that scale and start taking LinkedIn targeting to the next level!
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Drive Insane Traffic to Your Chatbot with PPC
In this webinar, Hanapin’s Kelly Pollock and MobileMonkey’s Larry Kim team up to lead you through every step of the process to create powerful chatbots. From using PPC strategies to lead your user to the landing page with your bot,...
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The Ins and Outs of Yahoo Sponsored Mail Ads
Learn about what Yahoo Sponsored Mail Ads are, how to set them up, and optimizations to take them to the next level.
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