Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of...
Blog Posts
How to Achieve Lead Gen Success Using Programmatic
In this webinar, Criteo's Ned Samuelson and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic.
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Time-Saving PPC Excel Shortcuts That Work
In this webinar, Hanapin experts Mike Matta and Connor Regan will show you some shortcuts to blow your mind in Excel and save you oodles of time.
New In Bing Extensions: Account Level Ad Extension Management
New ad extensions and continued improvement of implementation within Bing Ads.
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How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
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3 Essential Excel Formulas to Automate PPC Reports
Explore 3 easy to learn Excel formulas that can help automate almost any PPC report and start implementing them into your daily routine immediately.
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When Target CPA Isn’t Hitting Your Target
One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.
The Pros and Cons of PPC Bidding
In this webinar, Hanapin’s Michael Knight and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your...
What In Tarnation Are LinkedIn Lead Gen Forms?
Learn the basics of LinkedIn lead gen forms including who should use them, pros and cons, how to create them, and best practices.
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Creating a Seamless Pre- to Post-Click Experience
How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? Is the pre- to post-click experience seamless?
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