In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.
Continue Reading Remarketing Gladiators: AdWords vs Analytics Lists Dissected
Blog Posts
Civil Rights Law And Digital Marketing: An Interview With Rachel Goodman
Rachel Goodman, Staff Attorney at the ACLU Racial Justice Program, answers our questions about the intersection of civil rights law and digital marketing.
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3 SEM Tests To Take Your Strategy To The Next Level
Each year it becomes exponentially more difficult to gain an edge on your competition. To maintain your lead, you need to deploy PPC strategies your competitors don’t even have on their radars.
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Demographic Targeting in Apple Ads
We tested segmenting our high performing age groups in Apple Ads. Learn how LAT users affected our results.
The Perfect Email Remarketing Strategy for Ecommerce
Get your notebooks ready! In this webinar, Hanapin’s Associate Director of Services, Carrie Albright, will outline some awesome tips for you to attain email lists and target your audiences flawlessly and creatively.
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4 Tips to Conquering Amazon Product Ads
Explore 4 tips on how to effectively use Amazon Products Ads via Amazon Seller Central and start getting your product in front of your target audience.
Geographic Customizers: Feed & Ad Creation
Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.
How to Get the Most Out of Professional Conferences
In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.
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New Paid Social Insights to Maximize Your ROAS
In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your...
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Amazon Updates AMS Reporting Abilities
Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that...
4 Ways to Efficiently Manage Account Downtime in PPC
Where should you focus when you have some unexpected downtime? Explore a few opportunities that have helped improve my long-term effectiveness as a PPC Account Manager.
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Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.
Continue Reading Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
