Hero Conf is known for quality content and exciting, fresh perspectives. You should expect exactly that from our 2014 keynotes, as the biggest brands and names in digital advertising share info you can’t afford to miss. From landing pages to ad testing, marketing mastery to Big Data, expect actionable information and exceptional takeaways.
Perfecting Landing Pages
Bryan Eisenberg – Eisenberg Holdings
Landing pages are a critical part of every marketer’s toolbox. In order to create highly effective landing pages, marketers must understand the 10 key elements in the anatomy of a landing page and the role they play as part of a greater conversion optimization framework. Bryan will teach you all about the anatomy of a landing page, a landing page framework and review the tools available
Ad-Testing in a Multi-Device World
Brad Geddes – Certified Knowledge
Your ad testing strategies should grow more complex as your accounts mature and more variables, such as devices, enter into the equations. You will learn how to create, test, and optimize your ads across various devices. This information can be used for accounts of any size to ensure that your marketing continues to improve through proper ad testing.
The Race to Marketing Mastery
Chris Haleua – Adobe
Recent Books like “Outliers” and “Talent is Overrated” have described a 10,000 hour path of deliberate practice before mastery can be achieved in any field. We will spend one of those hours expanding on the 3×3 framework from last year’s Hero Conf to show how it is actually a pattern of patterns. Together we can refine of our advertising skills faster than our competitors and win the race to marketing mastery.
Heroic PPC Techniques for Marketers and Data Geeks
John Gagnon – Bing
Technology is changing the way users interact and data is changing how marketers make decisions. In today’s digital age marketers need to re-think how they’re segmenting customers and actually using “big data”. Hear techniques, identify unique patterns, predict the future and walk away with tools to make smarter decisions tomorrow.
Learn more about the Hero Conf 2014 schedule.
And join us for the PPC Conference of the Year. Register Today!
