The Twitter Card is an easy way to begin advertising on Twitter and perfect for the conversion-focused advertiser. In order to be successful on Twitter, it is necessary to have an understanding of how different steps work to create a Twitter Card: campaigns, tweets, ad creative and targeting. The actual creation of both ad and campaign is secondary to understanding which of the two types of cards will most align with your goals and determining the appropriate targeting.
In this white paper you will learn:
- Types of cards and what they function best for
- Step-by-step process on how to create cards
- Targeting available and how they work
- Quick tips on how to make Twitter cards work better for your campaign
