What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search Engine Marketing (SEM) and Search Engine … [Read more...] about The Ultimate Guide to PPC Marketing
Search Results for: Most Influential PPC
Vote Now For The 2017 Top 25 Influential PPC Experts!
I know Hero Conf JUST happened and we are all getting back into the groove of things, but it is already that time of year. The time to recognize those PPC experts that you love following on Twitter, are always attending their webinars, and feel your mind explode with awesome knowledge anytime you see them speak. The time to VOTE for PPC Hero's annual list of the Top 25 Most … [Read more...] about Vote Now For The 2017 Top 25 Influential PPC Experts!
Prepare Powerful PPC Client Presentations That Make An Impact
As PPC marketers, we spend a great deal of time in our accounts working toward goals and focusing on account growth and expansion. Since that’s the core of our role, it’s exactly what we should be doing with our time. However, clients frequently ask us to showcase our work in presentations. We sometimes get hung up figuring out what needs to be presented and how it should be … [Read more...] about Prepare Powerful PPC Client Presentations That Make An Impact
Vote Now for the 2016 Top 25 Influential PPC Experts!
The time as come again for our annual list of the Top 25 Most Influential PPC Experts for 2016. Larry Kim was recognized as the top PPC expert in 2015, 2014 and 2013! Will he win the top spot again on 2016? That’s where you come in! We’re asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our industry. How do we define influential? Here are a … [Read more...] about Vote Now for the 2016 Top 25 Influential PPC Experts!
The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts. We’ve found it to be a very popular and resourceful list for many of our PPC allies, both new and old. Last year, we decided to launch a list entirely based on conversion rate experts and had quite an overwhelming response for it. So much so that we decided to make it an annual list, just like our PPC … [Read more...] about The Top 25 Most Influential Conversion Rate Optimization Experts in 2015
Now Voting! The Most Influential CRO Experts of 2015
Every year PPC Hero launches the Top 25 Most Influential PPC Experts list. We’ve found it to be, not only a very popular list, but also a very resourceful one for many of our PPC allies, both new and old. Many of the experts also happen (or not so happen actually!) to speak at our flagship PPC conference , Hero Conf. Last year, we decided to launch a list entirely based on … [Read more...] about Now Voting! The Most Influential CRO Experts of 2015
Voting Begins For The 2015 Top 25 Influential PPC Experts
As we approach summer, it's once again time to create our annual list of the Top 25 Most Influential PPC Experts for 2015. Larry Kim was recognized as the top PPC expert in both 2014 and 2013. Who will be number one this year and who will make the cut? That's where you come in! We're asking you, our fellow PPC Heroes, to vote for whom you believe is most influential in our … [Read more...] about Voting Begins For The 2015 Top 25 Influential PPC Experts
Best eCommerce Experts In PPC
PPC Hero loves lists. And if you've been with us long enough, you'll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts and Top Women in CRO lists. We know how resourceful they can be to our fellow readers and with the holiday season coming upon us quickly, we thought it would be a … [Read more...] about Best eCommerce Experts In PPC
The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Every year, PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We've found it to be a very popular and resourceful list for many of our PPC allies, both new and old. With the introduction of our brand new conference focused entirely on conversion rate optimization (CRO), called Hero Conf Conversion Summit and happening in Indianapolis on October 14-15 at the … [Read more...] about The Top 25 Most Influential Conversion Rate Optimization Experts in 2014
Now Voting – Most Influential CRO Experts for 2014!
So as many of you know every year PPC Hero launches the Top 25 Most Influential PPC Experts of 2014. We've found it to be, not only a very popular list, but also a very resourceful one for many of our PPC allies, both new and old. Many of the experts also happen (or not so happen actually!) to speak at our flagship PPC conference , Hero Conf. This year, we've introduced a … [Read more...] about Now Voting – Most Influential CRO Experts for 2014!
Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. AdWords Express makes the transition into the landscape of digital marketing easier for small business. [Inside AdWords] It's always easier … [Read more...] about Morning Clicks: Weird Al Yankovic, Women of PPC, and More.
7 Life Decisions PPC Managers Have Made
1. To be weird Straight to the point, PPC people are a little weird. Maybe it is the long hours. Perhaps it is the fact that our results are thrown in our face near-real time. It could even be that the weirdo’s are naturally attracted to the hybrid of marketer/IT person that PPC management requires. Either way, we’re a weird bunch and I wouldn’t change it for the world. 2. … [Read more...] about 7 Life Decisions PPC Managers Have Made
