This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place to start when initially putting your Twitter Ads into … [Read more...] about New to Twitter Ads? Get the Scoop on Targeting Options
Search Results for: Most Influential PPC
7 Tips To Optimize Your Bing Shopping Campaign
There is some business jargon that you can not escape, no matter how many ear plugs you shove in your ears. The word of the day is: OPTIMIZE! We recently covered the basics of setting up a Bing Shopping campaign and now we want to explore the opportunities to learn more about your campaigns and improve overall efficiency. Specifically, we are going to cover 7 areas of … [Read more...] about 7 Tips To Optimize Your Bing Shopping Campaign
So You Want To Be An Industry Thought Leader? Here’s What To Do
In any industry, there are people we look up to because we believe they are the best of the best at what they do. These are the people we turn to when industry news breaks or to educate us about how we can be better at our jobs. In short, these industry thought leaders are who we try to emulate. The truth is that it takes an extraordinary amount of time and effort to become … [Read more...] about So You Want To Be An Industry Thought Leader? Here’s What To Do
Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Did you know that Q4 begins in only 46 days? For most ecommerce merchants, Q4 is the busiest and most profitable time of the year. Therefore, if you haven't already begun planning for this time of year, you are already behind. Luckily, experts from Google, Bing, and Hanapin are here to help you get ready for the holiday season! This Thursday, August 18th at noon EST, we'll … [Read more...] about Ecommerce Secrets with Google, Bing, & Hanapin – New Webinar Panel!
Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Started in 2005, Reddit has become known as "The Front page of the Internet," where users share what's new and popular on the web. As the 9th largest website in the US, Reddit is one of the top influential news sources and home to over 600,000 communities aka subreddits. [ad_shortcode] At first glance, Reddit can be daunting and a mess to understand. Mashable sums it nicely … [Read more...] about Reddit Advertising: A Beginner’s Guide To The Self-Serve Platform
Next Day Delivery: 17 Minutes Left!
Editor’s Note: This article is a part of our Hero Conf London Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the finalists we post throughout the week. Today’s post comes to us from Jelle Wieggers (@Jelle_Wie), Acquisition Marketeer at Kato Group B.V. Delivery duration is one … [Read more...] about Next Day Delivery: 17 Minutes Left!
On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
On Demand Webinar Top Ten Social Media Advertising Hacks Of All Time Presented by & Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. Click here for a pdf of the webinar transcript. Webinar Transcript Welcome everyone. This is Matt Umbro of Hanapin Marketing. We have a special webinar for you today, … [Read more...] about On Demand Webinar – Top Ten Social Media Advertising Hacks Of All Time
Now Seeking: A More Representative Speaker Slate
One of the greatest things about Hero Conf is the opportunity to spend three days with colleagues and peers discovering what’s new and forthcoming in the world of PPC. Those peers work across industries and include men and women from agency and in-house brands alike. They are dynamic digital advertising experts with varied backgrounds and exciting stories. Unfortunately, … [Read more...] about Now Seeking: A More Representative Speaker Slate
The Top Women in CRO (Who Should’ve Made Our List)
As most PPC Hero readers know, every year we put together a list of the Top 25 PPC Experts, and in true PPC fashion, we rely on formulas and algorithms, not our opinion, to define what “influential” truly means. Inevitably, it means that well-known, established and traditionally influential experts are plentiful on the list, while other deserving experts—particularly the young, … [Read more...] about The Top Women in CRO (Who Should’ve Made Our List)
Hero Conf from Attendee to Speaker: What a Ride It’s Been!
I attended the first Hero Conf in April 2012. At the time, I was a Senior SEM Analyst for an in-house paid search department. When I was first presented the opportunity to attend, I couldn’t have been more excited! For the first time, I would be going to a conference dedicated solely to PPC. It was a pretty intense day from what I can remember. The conference started early … [Read more...] about Hero Conf from Attendee to Speaker: What a Ride It’s Been!
Managers & Software – Search Marketing Madness Round One
Only two days into this year's bracket things are already heating up. If you want to vote on blogs and conferences, you can still do that until Monday, March 18th. Today the competition begins for both PPC managers and PPC software. First, a quick disclaimer on the managers that were included in the tournament (as that will most likely be the most contentious region): We … [Read more...] about Managers & Software – Search Marketing Madness Round One
Seven Ways to Increase CTR Without Even Looking at Ad Text
Driving up click through rate is one of the most important things that we do in PPC. Hosting a webinar recently, I discovered that it is a lot of people’s key performance indicator (KPI). While all of my accounts are based around what happens after the click, I can understand that for many PPC advertisers driving traffic is the name of the game. While ad text and testing is … [Read more...] about Seven Ways to Increase CTR Without Even Looking at Ad Text
