The paid search industry is full of people blogging, tweeting, and sharing PPC wisdom. But which experts are considered the best of the best- when they speak, we listen? We researched over 100 PPC experts to find out who are the most influential and took into consideration social media networks and connections, blog contributions and publications, speaking engagements, etc.- … [Read more...] about The 25 Most Influential PPC Experts
Search Results for: PPC
You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
Now that you’ve used Kayla Kurtz’ amazing tips to get buy in from your clients on targeting mobile, it’s time for you to actually go out there and do it. Often, people put off targeting mobile devices with their paid search campaigns until mobile-optimized landing pages are ready to go. But, and I mean this in the kindest way possible, sometimes web development takes … [Read more...] about You’re Closer to Being Mobile-Traffic-Ready than You Think: PPC Case Studies
How To Gain Client Buy-In for Mobile PPC
PPC Hero’s mobile-focused June series kicks off today with step one of the process: getting your client on board with opening up to the mobile traffic funnel. If I had to guess, I’d say most practicing account managers know the importance of mobile traffic, but how do you convince your client to make the investment? Most people would have a hard time arguing with direct … [Read more...] about How To Gain Client Buy-In for Mobile PPC
PPC Hero’s Greatest Hits of First Quarter 2012!
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from January, February, and March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! Our very own Jeff Allen doled out the advice with his 145 PPC Must-Do's for 2012 article. He points out high … [Read more...] about PPC Hero’s Greatest Hits of First Quarter 2012!
165 PPC Tips, Tricks and Tools (updated)
In early January we wrote 145 tips for 2012. It’s been a whirlwind year in the land of PPC so this is an update to that post with an additional 20 tips. These new PPC tips come from conferences, tests, failures and new Google services and features that have been rolled out of the past 5-6 months. The new tips are at the tope and numbered 146-165 and below them you will find … [Read more...] about 165 PPC Tips, Tricks and Tools (updated)
PPC (Over)optimization: How Not to Destroy a PPC Account
As PPC managers our job is to continually be optimizing. But what happens when we over-optimize? Over-optimization is the result of many changes within a small window of time. They are typically all individual great ideas but as a whole they can actually hurt performance. Worse than just an uptick in CPL or CPA, when over-optimizing an account it becomes increasingly harder to … [Read more...] about PPC (Over)optimization: How Not to Destroy a PPC Account
It Takes Two, Baby! Building a Healthy Relationship with Your PPC Agency: Webinar
As a PPC management agency, we understand that results are generally the focal point of all clients. However, we at Hanapin believe the relationship with our clients is just as important! And, we know that not all relationships are smooth sailing. We've seen it all- the good, the bad, and the ugly...and we want to help alleviate any pain points in starting and maintaining a … [Read more...] about It Takes Two, Baby! Building a Healthy Relationship with Your PPC Agency: Webinar
3 No-duh PPC Tips That You Forget to Use
PPC is riddled with tips and best practices. Sometimes this means that some of the more simple tips get lost and forgotton. Here are 3 forecasting, reporting and optimization PPC tips that are no-brainers but we often forget to use. PPC Change Forecasting Using Expected Value Amanda wrote a brain tingling post on bookending PPC changes back in April. This gave a … [Read more...] about 3 No-duh PPC Tips That You Forget to Use
Google Insights for Search for PPC
Google Insights for Search is a popular web trend tool, but it's application to PPC is often overlooked. This post discusses three ways you can use the tool to increase the efficiency of your PPC accounts. Use Google Insights for problem solving and keyword identification Google insights can be used to help troubleshoot when a past performing keyword starts to do poorly, or … [Read more...] about Google Insights for Search for PPC
Google Analytics Test Lab: Drive Your E-Commerce PPC Account
Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you likely already understand the importance of dynamic reporting capabilities, so I’ll try not to make this article sound like a sponsored plug … [Read more...] about Google Analytics Test Lab: Drive Your E-Commerce PPC Account
The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
I know that you all missed Whaddaya'know Wednesdays, but cry no more. We are back. And we're back with the best thing since sliced bread--THE secret PPC formula for account success. Hanapin Account Manager Sean Quadlin takes your through this formula, what it is, and what it means for your account management. Not only does Sean Quadlin tell you all about the PPC formula that … [Read more...] about The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
PPC Hero and Hanapin are Using Social Media to Give Back
Hanapin Marketing and PPC Hero are invested in giving back to our community and others in need. In fact, Hanapin donates part of our profits to charities every year. This time, we're going to let our loyal readers have a say in our our donations through social media! We have decided to donate $0.25 for every new follower PPC Hero (@ppchero) or Hanapin Marketing (@Hanapin) … [Read more...] about PPC Hero and Hanapin are Using Social Media to Give Back
