It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to setting goals, building your account structure and finally the key places to look for initial optimization opportunities. The key with inheriting or starting … [Read more...] about April Showers Bring May PPC Flowers: Series Wrap Up
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Nurturing Your PPC Account: What To Do Next?
This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve covered the structuring of new and existing accounts, it’s time to start thinking about nurturing the account itself. We typically refer to this concept as … [Read more...] about Nurturing Your PPC Account: What To Do Next?
PPC Account Structure: Build It & They Will Come
Welcome to the third article in our April Showers Bring May PPC Flowers series. Today we will dive into structure and the building blocks of a successful PPC account. You’ve seen Field of Dreams, right? “Build it, and they will come.” This can be a challenge when you are handed a new client’s PPC account and you may secretly wish for Kevin Costner to help you out. You have … [Read more...] about PPC Account Structure: Build It & They Will Come
PPC Account Goal Setting: Set Yourself Up for Incremental Success
Today brings the second post in our April Showers Bring May PPC Flowers series. In today’s post, I’ll be diving into setting account goals to help your account mitigate torrential downpours. PPC account goal setting can be quite the conundrum for new, or newly acquired, accounts. If you’re starting a new account, you don’t have any historical data to work with, and if you’ve … [Read more...] about PPC Account Goal Setting: Set Yourself Up for Incremental Success
Stay Up-To-Date on the Latest PPC Strategies!
Only TWO more days until the most exciting paid search event of the year, which you can follow on Twitter via #HeroConf. We'll be kicking Hero Conf 2012 off Sunday evening with a networking event at the Osteria Pronto in the prestigious JW Marriott. Monday, April 16, will be jam-packed with informative sessions brought by over 20 top PPC speakers - helping YOU learn the … [Read more...] about Stay Up-To-Date on the Latest PPC Strategies!
April Showers Bring May PPC Flowers
Scenario: you've inherited a PPC account and are tasked with your first month of account management, or you're kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue! In this month's blog series, we'll talk about what PPC seeds to plant now to set yourself up for long term success. Here's a quick look at the topics we'll be … [Read more...] about April Showers Bring May PPC Flowers
Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account structure can result in a worse click-through-rate, lower quality score, and decreased revenue. So how can … [Read more...] about Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
There have been times over the past few years where I’ve thought that Google has hit their plateau in the consumer world. Some of their recent or semi-recent products haven’t been particularly innovative. In particular I’m thinking about, Google+ and Google Play. Both cool in their own right but by no means have they replaced or even stolen a small amount of my consumerism away … [Read more...] about Google Glass: The Future of PPC or Just Your Star Trek Fantasy Come True?
4 Sure-Fire Ways to Fail at PPC
PPC isn’t always predictably. And as nerdy and data centric as I am, I know it’s not always exact. But there are some sure-fire ways to tank a PPC account. Here are 5 of them: Lose Perspective An account that has an average CPC of $.20 is vastly different than one at $10.00. While you conceptually know this, it’s very easy to lose perspective when managing the accounts if … [Read more...] about 4 Sure-Fire Ways to Fail at PPC
Happy Easter from PPC Hero!
The One Tip That Will Save Your PPC Management Career
I promised you the one tip that will save your PPC management career, and that tip is: Be Flexible. John Lee, Director of Client Services at Clix Marketing, explains in the following interview how flexibility is key for being a successful PPC manager. Watch/ read the interview below for John's full explanation. But first... Hero Conf Countdown Only 11 days left until we … [Read more...] about The One Tip That Will Save Your PPC Management Career
Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
Mobile PPC works. That’s why every time you talk to Google, read your favorite blog, or head to a conference you hear about how if you’re not doing mobile, you’re not really a pay per click marketer. That last part I sort of made up. But if you are engaging in PPC, you know that mobile is the #1 thing being pushed by every agency and every search engine. Why? For one of my … [Read more...] about Mobile PPC: 30% More Leads at 40% Less Cost. Plus, two Pitfalls
