Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re well aware of the challenges ahead. You’re aware that your cost per click is going to be 3-4x what it may be in a less competitive area. What … [Read more...] about How To Succeed in a Competitive PPC Market
Search Results for: PPC
Ultimate Guide to Inheriting PPC Accounts
Until now, there was no roadmap to help individuals and SEM firms successfully inherit and optimize a pay-per-click (PPC) account. Numerous publications have surfaced about creating PPC campaigns from scratch, but inheriting and enhancing a pre-existing account requires an entirely different skill set. Optimizing a pre-existing PPC campaign requires a different mode of thought … [Read more...] about Ultimate Guide to Inheriting PPC Accounts
Heroview- The Future of Personal Computing and Its Effect on PPC
As we continue our monthly interviews with PPC experts, our February Heroview featured David Szetela (@Szetela), Chief Marketing Officer for Bionic Click, and former Owner and CEO of Clix Marketing. David is very involved in personal computing, and here he shares some insights on how technology is evolving as well as how PPC will be effected. PPC Hero: Welcome to today's … [Read more...] about Heroview- The Future of Personal Computing and Its Effect on PPC
13 Popular PPC Campaign Tactics That Will Ruin You
PPC Campaign tactics are those things account managers do at the campaign level to increase performance. This list is 13 very common tactics PPC managers use to optimize at the campaign level. Sometimes they work, but sometimes they can tank an account and leave you with some explaining to do. 1. Rest on the Laurels of Your Top Pay Per Click (PPC) Campaigns It’s easy to … [Read more...] about 13 Popular PPC Campaign Tactics That Will Ruin You
3 Fail-proof Steps to PPC Optimization
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or next week depending on the account’s size.) Unfortunately that does work sometimes. I say unfortunately because this is a case of winning the battle but … [Read more...] about 3 Fail-proof Steps to PPC Optimization
Every Little Thing We Do Is Magic! – PPC Love Wrap Up
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing interface, merging your Analytics and AdWords data and how to persevere against low revenue numbers when you’re bringing it home on the PPC … [Read more...] about Every Little Thing We Do Is Magic! – PPC Love Wrap Up
Hopelessly Devoted to Revenue: A PPC Love Story
February's PPC Hero series has been dedicated to helping you relieve particular pain points in your PPC accounts with a little TLC. To wrap-up the series, I'll tell you a very tragic story of love gone wrong. The story is this: PPC metrics in my ecommerce account are skyrocketing and performance has increased on every data point (CTR, conversion rate, average CPC, etc.), but my … [Read more...] about Hopelessly Devoted to Revenue: A PPC Love Story
Google Privacy Policy & PPC
Once in a while, Google makes an appearance in the news and dominates the blogs with half angry and half praiseworthy articles. Last week, Google publicly announced it's new privacy policy, which will roll out in March, and though some people were angry about it, everyone has come to terms with it by now. Really, it's nothing new. Google will now basically combine all of its … [Read more...] about Google Privacy Policy & PPC
Fiction Writing for Improved PPC Performance
I don’t want this to sound too scandalous, but it’s a natural mistake for most copywriters, including PPC Ad Writers, to assume that they’re writing non-fiction -- that’s a huge mistake. Of course, a decent ad should be non-fiction in that it should adhere to factual, substantiated claims to achieve truth in advertising. But the ad writer with the heart of a dramatist -- the … [Read more...] about Fiction Writing for Improved PPC Performance
Hero Conf Promotion- Q&A Session with a PPC Expert
Miss the super early bird registration deadline? No worries! We're still offering additional value to your Hero Conf registration! Register by February 12, and we will give you direct access to a Hanapin PPC expert. Start prepping for Hero Conf with a live Q&A session with one of our experienced Account Managers. We will follow up directly with registrants to discuss … [Read more...] about Hero Conf Promotion- Q&A Session with a PPC Expert
Kick Start Our Hearts, PPC…
Why, oh why do our PPC accounts play such a Wicked Game with our hearts and our metrics? Well PPC Hero Lovers, it’s February and what a better time to give you the gift of knowledge with a series about Tryin’ A Little Tenderness in your accounts. We will take you through 4 PPC “break-ups” and offer ways you can win your account’s affections back! It might also help to take … [Read more...] about Kick Start Our Hearts, PPC…
Tips for Shaking Off PPC Frustration
As rose-colored as my glasses may be, I still find myself frustrated at times. In some cases it is due to specific goals that I am working on surpassing. Sometimes it is because ideas are not flowing from me as quickly as they might at other times. And of course, there are always those times where you’re so busy you can’t seem to get caught up. But whatever the reason, … [Read more...] about Tips for Shaking Off PPC Frustration
