Our monthly Twitter interviews, Heroviews, are real-time discussions with PPC industry experts. Today’s Heroview featured John Lee (@John_A_Lee). As Director of Client Services at Clix Marketing and a speaker for our upcoming Hero Conf, John will share some tips on PPC task optimization. With so many levers to pull, it's hard to know what to pull when! PPC Hero: Thanks for … [Read more...] about Heroview- PPC Task Optimization with John Lee
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PPC & Time Management: A Make-It-Better Checklist
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human and we’re certainly not perfect. You may even intend to knock a few more things off your list before the month comes to a complete close and I encourage you to keep … [Read more...] about PPC & Time Management: A Make-It-Better Checklist
Interview with Matthew Umbro, Founder of PPC Chat
We had the pleasure of an interview with Matthew Umbro, the founder of PPC Chat and Senior PPC Specialist at Exclusive Concepts. Matthew will be speaking at Hero Conf, April 16-17, 2012, in Indianapolis, IN. We are looking forward to hearing Matthew present "Proving the Value of PPC through Conversion Tracking," as well as share his knowledge on the Account Structure panel. … [Read more...] about Interview with Matthew Umbro, Founder of PPC Chat
Increasing PPC Budgets Webinar Recording
View the recorded session of our "When and How to Increase PPC Budgets" webinar! In this session, Jeff provides a 3-step process for how to increase PPC budgets successfully. He offers insight through actual account data and examples from his past experiences. Use the session as professional development for yourself or for a staff of PPC managers. Thanks to everyone who … [Read more...] about Increasing PPC Budgets Webinar Recording
My PPC Management Vows
With my birthday and 6-month wedding anniversary recently passing, I am feeling a bit professorial. Please stay with me here, though. I think that you’ll find something on this page that shakes the way you approach managing your PPC account(s). If someone was so foolhardy as to ask what life advice I had for them it would be this: Write your own wedding vows and make them … [Read more...] about My PPC Management Vows
New to PPC Hero?
Welcome to PPC Hero, the authority on pay-per-click strategy, industry news and great ppc-insider tips. Here you'll find our most popular posts, PPC management handbooks, and our collection of blog series. Whether you're new to PPC advertising or just new to PPC Hero, here are the things you need to know to get the most out of your visit. Who is PPC Hero? PPC Hero's mission is … [Read more...] about New to PPC Hero?
Interview with Webinar Presenter- When and How to Increase PPC Budgets
Have you signed up for our January 23 webinar? If not, please take a moment to watch this interview with presenter, Jeff Allen. He discusses who should participate, what will be covered, and key takeaways! There's still time- Register here! https://www.youtube.com/watch?v=WzALbnaYZxc&feature=plcp&context=C32ba6f9UDOEgsToPDskK1VciCHr1vlYK6RZ5T7llO Features and … [Read more...] about Interview with Webinar Presenter- When and How to Increase PPC Budgets
Shorten Your Sales Cycle with PPC After the Conversion
For most, PPC is an invaluable way to drive low cost leads and/or ecommerce sales. But with its precise targeting capabilities, PPC is also an amazing way to stay in front of these leads and customers to increase closing rates, reduce sales cycle time, and maximize up/cross-sales. So don’t limit your PPC efforts to the first conversion or sale. Use it help your prospects and … [Read more...] about Shorten Your Sales Cycle with PPC After the Conversion
Using Project Management to Help PPC
Today we have a guest post from Joe Schembri (@schemjo) with Villanova University’s project management certification program. Joe will share several tips on how project management can help PPC campaigns. The versatility of a great project manager can assist a company in many functions. When reviewing a PPC marketing campaign, consider utilizing best practice project management … [Read more...] about Using Project Management to Help PPC
Improve PPC Results by Ignoring Conversions – Case Study
Can relying on interface data, specifically lead numbers and CPL significantly hurt your PPC accounts’ performance? The following is a case study that sheds light on exactly this, and will show you why I have cut down on the time I spend looking at that data in the AdWords and adCenter interfaces. The set up: I recently was put on an account that has a history of up and down … [Read more...] about Improve PPC Results by Ignoring Conversions – Case Study
Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
This week we had the pleasure of hearing from Shawn Livengood, Online Marketing Manager at BuildASign.com and author of the blog PPC Without Pity. Shawn will be speaking about Account Structure at Hero Conf (April 16-17, 2012, Indianapolis, IN). In the following article, Shawn discusses how his degree in Information Architecture has helped him in PPC Management. Remember if … [Read more...] about Information Architecture For Your PPC Account – By Hero Conf Speaker Shawn Livengood
How To Use Pivot Tables For PPC Data
Sometimes you're dealing with huge data sets when you run PPC accounts. This can make Excel really burdensome at times, and difficult to digest. So on this week's Whaddya'know Wednesdays, Sean Quadlin shows you how to use pivot tables to make all of your huge data sets more digestible. https://www.youtube.com/watch?v=EDZCXKINEXk For More Useful Tools and Tips, Read:165 Tools … [Read more...] about How To Use Pivot Tables For PPC Data
