Have you ever gone on thinking something was correct, telling it to others, only to realize later that what you whole-heartedly believed in well, wasn't. Like when I would sing along with Bill Withers "Give Me the Beach Boys" or purchased the Reading (pronounced reeding) railroad in Monopoly. I've come across a lot of situations like this in PPC, where I had misconceptions … [Read more...] about 4 PPC Misconceptions of AdWords Keywords
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Impossible PPC Feats of Strength #1
Reducing CPL and spend at the same time is easy. Keep the best performing keywords running and start pausing the lower performers until you’ve eliminated enough projected spend. Increasing spend while not having to worry about CPL is easy, and fun. Add keywords, increase bids, pause ads with lower CTR, etc. But if you can increase spend AND reduce CPL you’re in the elite … [Read more...] about Impossible PPC Feats of Strength #1
The PPC Renegade Wants To Delete Your Hoarded Keywords
When I was learning PPC, it was always stressed to me the importance of pausing things instead of deleting them. After all, the history of a keyword or ad is what makes up its quality score. This all made sense to me, and I went about pausing everything like a good little PPC Manager. But, once accounts around here get passed from person to person, and everyone just keeps … [Read more...] about The PPC Renegade Wants To Delete Your Hoarded Keywords
Baseball and PPC – Know Your Cleanup Hitter
I love the game of baseball. There’s a reason it’s America’s pastime. It’s the perfect blend of individual effort and teamwork. I only played baseball for a few years but I have so many fond memories of those playing days and even more from my time as a fan since then. My team is the Chicago Cubs. No reasonable person should root for a team that brings him or her so much … [Read more...] about Baseball and PPC – Know Your Cleanup Hitter
How to Manage a Lead Gen PPC Account with No Conversion Tracking
The crew here at PPC Hero was fielding quite a few questions in the last few months regarding how to manage in crisis situations. Specifically, our readers wanted to know how to manage a PPC account when conversion tracking fails. We tackled that issue and several others in a series on tricky account problems in October. Earlier this month, I wrote about how to test your … [Read more...] about How to Manage a Lead Gen PPC Account with No Conversion Tracking
Happy Holidays from PPC Hero!
It looks like PPC Hero is having a little trouble decorating his tree. Maybe next year he'll ask SEO Boy and Ms. Clicks for some help. From all of us here at PPC Hero, we wish you a happy and joy-filled holiday season! … [Read more...] about Happy Holidays from PPC Hero!
Heroview: PPC for SMBs
Today’s Heroview featured Robert Brady (@robert_brady). Robert is the Director of PPC & Conversion at Trafficado and is a Google AdWords Certified Partner & Microsoft adExcellence member. He has managed PPC for a variety of SMBs including a small grass-fed beef grower in Idaho, sun room installers, and a Washington DC lawyer. PPC Hero: Welcome to today’s Heroview, … [Read more...] about Heroview: PPC for SMBs
Pulling PPC Gems from Best-selling Books
A lot of the books on the market that relate to PPC are how-to’s. They attempt to explain how to do things versus overarching strategy. When I am itching for some strategic thinking I turn to general business books and attempt to translate their wisdom into success in PPC. Here are three of my favorite books and some ways that you might be able to integrate them into your … [Read more...] about Pulling PPC Gems from Best-selling Books
When and How to Increase PPC Budgets- Webinar
Spend more, make more, right? Unfortunately, increasing your budget doesn't always lead to more revenue. But, if you use historical performance, identify profitable opportunities, and our tricks for ensuring more budget equals more revenue, you are more likely to see your profits grow with your PPC budget. Calling all agencies, internal PPC managers, and anyone holding … [Read more...] about When and How to Increase PPC Budgets- Webinar
PPC Hero’s 2011 Bloopers Reel *NSFW*
Over the past five months or so I've been recording the video blogs for PPC Hero here at Hanapin, and I had some hilarious scenes that got cut. We had our office Holiday party this past Wednesday, so I decided to put together a little video of all those great scenes that got cut to show the team. I'll warn you that it's NSFW due to language. … [Read more...] about PPC Hero’s 2011 Bloopers Reel *NSFW*
5 Questions You Need To Answer About Your PPC Account Using MCF
Multi-channel funnels give PPC managers the opportunity to better understand the role PPC plays in the conversion process. If you haven't started looking into multi-channel reports for your account, it's time to start. Below are 5 questions you need to answer to better understand your pay per click advertising. 1. How much does PPC interact with other marketing channels? Why … [Read more...] about 5 Questions You Need To Answer About Your PPC Account Using MCF
Loosen Things Up In Your PPC Account With A Negative Keyword Audit
Success, in my opinion, has become synonymous with a few core characteristics, such as resiliency and having the ability to think quickly on your feet. As paid search marketers, we are certainly no exception to these principals because we’re constantly testing things that may not work in order to improve our accounts. In this sense, we are resilient to continue trying new … [Read more...] about Loosen Things Up In Your PPC Account With A Negative Keyword Audit