Ladies and Gents, it's that time again...a PPC Hero Readership Survey! Two years ago, we asked for your help in determining our readers' demographics, and in this fast-paced industry, we are well overdue for an update. Our goal is two-fold: first, we would like to learn specific details about our readers for us to continually write relevant content on the blog, and secondly we … [Read more...] about PPC Hero Readership Survey- Win an Amazon Gift Card!
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PPC In Hawaii
So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I want to work, whenever I want to work, and however I would like to work. Being a PPC Expert isn't the easiest thing to do in the world but it can be done from anywhere. I am one of the … [Read more...] about PPC In Hawaii
Avoid PPC Maintenance Mode… And Mediocrity
We all hit a point in PPC management where we ask ourselves, what’s next? Your campaign structure is sound, you’ve got some reliable ad copy, your campaign settings are just right, you’ve tested and retested your ad positions to find their sweet spot, and then, out of nowhere, you suddenly start thinking about how you’re going to be spending your time. What’s the next step? I … [Read more...] about Avoid PPC Maintenance Mode… And Mediocrity
5 Tips for Transitioning an Established PPC Account
Ideally, you’ll be working with a client for several years, but since we live in an un-ideal world, sometimes clients shop around with different agencies, freelancers or in-house PPC managers before they find one that sticks. It’s also not unheard of to have to change around support on an account internally. The issue that this causes is a brand new team trying to tackle an … [Read more...] about 5 Tips for Transitioning an Established PPC Account
Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
Wherever there are paid search advertisers with questions, PPC Hero is close at hand with the answer! We receive many questions from readers about different issues they have with PPC. In the past, these questions have spurred full blog posts, but we get so many great questions that it's hard to keep up. In our Ask PPC Hero series we will answer the questions … [Read more...] about Ask PPC Hero! Your Questions On Remarketing, Quality Score And More Answered
3 Mobile PPC Marketing Tips
There has been a lot of talk about how mobile searchers will make up 22% of search revenue in 2012. There’s been less talk about how PPC account managers can take advantage of this relatively new marketing channel. Here are my top 3 tips of mobile PPC marketing. 1. Segment Your Mobile and Desktop Traffic Best practice is to have your Adwords campaigns set to target Mobile, … [Read more...] about 3 Mobile PPC Marketing Tips
Holiday PPC Management Series Wrap-Up
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing pages for seasonal traffic. We hope our posts got you into the holiday spirit a little early this year, and that you’re eager to optimize your … [Read more...] about Holiday PPC Management Series Wrap-Up
Coming Spring 2012: Hero Conf! PPC is the Future.
For more information about attending this exciting event, please visit https://www.www.ppchero.com/hero-conf/ If you are a vendor interested in sponsoring Hero Conf, please click here: https://www.www.ppchero.com/hero-conf/pages/Sponsors.html … [Read more...] about Coming Spring 2012: Hero Conf! PPC is the Future.
6 Quick Tips for Optimizing PPC Campaigns
“Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” -Michelangelo You don’t have to be the Michelangelo of PPC to optimize a campaign, but optimizing is much like chipping away at a block of stone to discover the beautiful statue within. 1. Define Your Goal What is it you want your PPC campaign to do for you? Before you can optimize … [Read more...] about 6 Quick Tips for Optimizing PPC Campaigns
Ask PPC Hero!
PPC Hero truly enjoys interacting with our readers and answering their questions. To aid in this, we implemented a KISSInsights pop up box on the site where readers could submit their questions. The problem was this box would pop up in the middle of reading an article and was also only shown once per visitor. To combat these issues, we've implemented a new feature on our site - … [Read more...] about Ask PPC Hero!
Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
It’s that time of year again, PPC Hero’s! No matter how unprepared we are, the holiday season never fails to round the corner this time of year and surprise us. PPC management is no exception to this rule and we’ve heard through the grapevine that some of you need a little extra help to prepare your PPC accounts for Holiday Hustle 2011. PPC Hero to the rescue! Starting this … [Read more...] about Jingle Your Bells All The Way To The Bank! A Holiday PPC Management Series
Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
Writing creative ad text can be a daunting task to super analytical PPC Managers. But, it's important to refresh and continue to test your ad copy. In the long-run, it'll improve your CTR. As you know, a better CTR is a better QS and a lower CPC! If you're feeling some writer's block and don't know where to start, watch as Kayla Kurtz shows how to make Cranky Carl's ad text … [Read more...] about Whaddya’know Wednesdays: Testing Ad Copy For PPC Success
