Goals A clear goal will help guide a project in so many ways. It will also give you a clear definition of what success is, and should be your north star as you start planning and executing a project. In addition to planning for a big project, when you find yourself getting lost in the weeds, go back to your goal. A good question to ask yourself is: how is this helping us … [Read more...] about Tips For Successful PPC Analytics Projects
Search Results for: PPC
BREAKING: The 2020 PPC Hero Summit is on February 12th!
The 2020 PPC Hero Summit is a half-day, free online training event for digital marketers that want to become smarter and more effective at paid advertising. It will feature 8 sessions from the writers and digital experts of PPC Hero, as well as specialists from some of the biggest PPC platforms and tools including Google, Microsoft, Optmyzr, Mobile Monkey, DialogTech, and … [Read more...] about BREAKING: The 2020 PPC Hero Summit is on February 12th!
A Deep Dive Into Advanced Pivot Tables for PPC
In my previous blog, “How to Pivot Paid Search Data in Excel” I went into great detail about how to perform a pivot table with an example on how to look at that data across multiple channels. Today I am going to dive deeper into how to look at audiences, ad copy, and data over time. Audience Reporting The best way to get comfortable with pivot tables is to download data … [Read more...] about A Deep Dive Into Advanced Pivot Tables for PPC
6 New Jobs on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Workshop Digital, RyTech, Enilon & Hanapin Marketing. Here's a brief look at some of the positions available: Workshop DigitalRichmond, VARole: Senior Pay Per Click (PPC) Analyst We need a hungry, tenacious PPC professional. We need someone who can effectively communicate … [Read more...] about 6 New Jobs on the PPC Hero Job Board
PPC Reset: Refresh Your Outlook on Your Accounts
New year, new you. It’s a new decade and I think it’s safe to say a lot has changed in the search landscape in the last decade. With the change in decade, change in year, change in landscape, I am encouraging all you PPCers to consider doing a PPC reset: reset your outlook on your accounts and look to refresh what you’re doing. There are endless optimizations we think to do … [Read more...] about PPC Reset: Refresh Your Outlook on Your Accounts
Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
Making 2020 New Year’s Resolutions? Is this the year you’re going to kick those unhealthy habits or read 20 novels? How about earning that raise, or landing that promotion? While we can’t do much more than cheer you from the sidelines for some of your goals, we can help you with your professional development in 2020. One of the keys to professional success is … [Read more...] about Networking Doesn’t Have To Be Hard: Meet Your PPC Peers
7 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Daiwa House Group, The University of Chicago, Blue Wheel Media, Qkids, and Neon One. Here's a brief look at some of the positions available: The University of ChicagoChicago, ILRole: Marketing Coordinator Responsibilities: Supports the day-to-day operations of the marketing … [Read more...] about 7 New Jobs Posted on the PPC Hero Job Board
12 Holiday PPC Optimization Tips
This year is coming to an end and we are almost through the holiday season. Here are some holiday PPC optimization tips you can make in your account right now. Some of these tips will help you reduce wasteful spending and improve ROAS. SQRs/Negatives It was not too long ago that Google expanded their keyword close variant matching. Microsoft Ads has also expanded its … [Read more...] about 12 Holiday PPC Optimization Tips
10 Visual Google Ads PPC Reports You Should Use
As data analysts, we often overlook the value of visualizing our PPC data. Lucky for us, the Google Ads Report Editor has made data visualization easier than ever. This handy tool allows your average PPC analyst to become an everyday Bob Ross of data visualization. Custom graphs and charts are an extremely useful problem-solving tool and continue to guide our Google Ads … [Read more...] about 10 Visual Google Ads PPC Reports You Should Use
Are Facebook PPC Campaigns Worth It In 2020?
Are Facebook PPC campaigns worth it in 2020? Are they a good fit for targeting your audience? Fair question, taking into consideration all the Facebook drama happening lately. Since Facebook ad policy is so elusive and raises so many questions, is it still worth investing your money into a Facebook PPC campaign? Let’s turn to the statistics to find the definitive … [Read more...] about Are Facebook PPC Campaigns Worth It In 2020?
2020 PPC Un-Resolutions: What Not to Do in the New Year
As the New Year approaches, everyone loves to talk about what they are going to do differently, things they want to try, and new habits they want to have. This is what I call; Resolution Vomit. What people don’t talk about as much are the things you shouldn’t be doing as the new year starts, so today I am going to cover some common PPC mistakes you will want to avoid making. … [Read more...] about 2020 PPC Un-Resolutions: What Not to Do in the New Year
AI For PPC Is Only Useful If You Use External Tools
Using AI (Artificial Intelligence) for PPC is no longer an option. It’s a necessity. This was a topic that we ran with when we wrote for Search Engine Land. But generally, saying that AI is essential is only half the story. When it comes to managing your PPC campaigns, you don’t just need AI. You need the best tools and strategies that are available. You can’t … [Read more...] about AI For PPC Is Only Useful If You Use External Tools
