If you’re new to the game, paid search can seem like a daunting task at first. I remember my first few days at Hanapin feeling the same way, but I can tell you from experience that this is one of the biggest hurdles you will have to cross as a PPC manager. It’s the same way with any trade; the more you put into it, the more you will get out of it and the better you will become. … [Read more...] about PPC Pitfalls For Beginners, Part I
Search Results for: PPC
PPC Management For Large Accounts
Let's say you've just picked up a new PPC client. Let's say they have an eCommerce site with dozens of targeted demographics. Now let's add in their 600 products. And oh yeah, the thousands upon thousands of keywords already crowding up their account. Starting to feel a little bit panicked? I haven't even mentioned their $40,000 monthly budget yet! Okay. Take a deep breath. … [Read more...] about PPC Management For Large Accounts
Best Dressed PPCer Contest!
There are a lot of things to love about Spring. The sun is shining and flowers are blooming, but what PPC Hero and Ms. Clicks love most is the chance to show off their Spring best. They both have shown their great fashion sense throughout the years, but now they'll be inspired by the fashion choices of our readers! If you think you have great PPC style, or just want an … [Read more...] about Best Dressed PPCer Contest!
Ticker Tuesday: Making Good PPC Accounts Great
Do you think you have an okay PPC account? Chances are, it could be better. In this episode of Ticker Tuesday, we'll give you 4 tips that will help clean up your account and get it ready for the pay-per-click big time...all in less than a minute! https://www.youtube.com/watch?v=f1i8OJ4J66c Ticker Tuesdays are Hanapin's newest video series, and will air every Tuesday … [Read more...] about Ticker Tuesday: Making Good PPC Accounts Great
PPC Hero By Night…Easter Bunny By Day?
PPC Hero is really trying to get into the Easter spirit! But...brown just isn't his best color. And it looks like SEO Boy agrees - PPC Hero should stick to his usual costume! Happy Easter from all of us at PPC Hero and SEO Boy! … [Read more...] about PPC Hero By Night…Easter Bunny By Day?
Help PPC Hero Save the Earth!
We can always count on PPC Hero to help! Today he's supporting the Earth, and so should we! You don't have to be a superhero to help save the planet. Get out there and plant a tree, or pick up trash in your neighborhood, commit to driving your car less and taking public transportation instead, or join in on a community Earth Day activity. Let's join PPC Hero in being good … [Read more...] about Help PPC Hero Save the Earth!
PPC Hero Knows 4 Ways To Increase Your Display Traffic
Remember when we asked you to show us your PPC villains? PPC Hero heard your cries and came rushing to the rescue! This month’s culprit: declining Google display traffic, submitted by erikalynneparke. A worthy opponent indeed! Question: I have seen a 30% decline in traffic from February to March in my placement campaign. What can I do to address this issue? Check out PPC … [Read more...] about PPC Hero Knows 4 Ways To Increase Your Display Traffic
My Top 5 Excel Tips for PPC Managers
This post is in response to you, our readers! In case you haven’t noticed, we’ve added a box at the bottom of the page where you can write to the PPC Hero team with ideas for us to write about next. This is great as it allows us to give the people what they want and learn things that maybe we hadn’t thought of visiting before. Thanks for all your responses! Now on to my … [Read more...] about My Top 5 Excel Tips for PPC Managers
“PPC for Your Small Business” – A Review
As a PPC expert at Portent Interactive, Elizabeth Marsten has seen her fair share of small business owners looking to start SEM for the first time. Often, these clients are enthusiastic about branching into online marketing but are constrained by unforgiving budgets. For these people, there’s only once chance to do PPC right before advertising money runs dry. This is … [Read more...] about “PPC for Your Small Business” – A Review
Happy St. Patrick’s Day from PPC Hero!
I think it'd be a great idea to follow PPC Hero's lead this year: take some time to relax and think about how lucky we are--for friends, family, whatever brings happiness to your life! Happy St. Patrick's Day from PPC Hero, and from all of us here at Hanapin Marketing! … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
PPC Hero Video Blog #4: Demographic Targeting
Behavioral marketing and demographic targeting through PPC ads is slowly being considered an "invasion of privacy." To combat this, Mozilla has launched a new feature that allows users to easily "Opt out" of advertising agencies having access to their browser history in order to better target ads to their preferences. This "Do not track" feature, as it has been named, has made … [Read more...] about PPC Hero Video Blog #4: Demographic Targeting
PPC Hero Proudly Presents: Search Marketing Madness!
When your office is located in the same town as a five-time NCAA championship basketball team it is impossible not to get swept up in the frenzy of March Madness. But as much as Hoosiers love basketball, we at PPC Hero love the Internet even more. To celebrate the great blogs in the Search Marketing industry, PPC Hero is excited to announce our first annual Search Marketing … [Read more...] about PPC Hero Proudly Presents: Search Marketing Madness!
