PPC Hero is proud to present our second video blog on Ad Text Best Practices. Be sure to keep an eye out for a new PPC Hero video blog toward the middle of each month. Writing effective ad text is no easy task. You need to use keywords, be creative, stand out from your competition and use compelling language—all with a character limit! Watch this short tutorial to learn how to … [Read more...] about PPC Hero Video Blog #2: Ad Text Best Practices
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PPC News Roundup for January 21, 2011
Groupon might have rejected Google’s offer to buy them, but that didn’t stop Google from getting into the deal-of-the-day market. Waving the surrender flag isn’t really Google’s style. Mashable broke the story last night that Google has confirmed “Google Offers,” aka—the Groupon Clone, as Greg Sterling of Search Engine Land notes. Google Offers is obviously in the testing phase … [Read more...] about PPC News Roundup for January 21, 2011
PPC News Roundup for January 14, 2011
Attention local business owners and marketers: Check out these winning tips by PPC Blog’s Geordie on quickly generating leads for local businesses on Facebook. Facebook’s advertising platform has advanced user interest and demographic targeting that can really assist in reaching your local customers. Like with any good PPC campaign, you’ll want to first look into optimizing … [Read more...] about PPC News Roundup for January 14, 2011
PPC News Roundup for January 7, 2011
The rule of thumb is that bidding on highly relevant, targeted keywords will help your conversion rate and cost per lead, while cutting down on irrelevant clicks. So what do you do when those keywords result in a lot competition and a drain on your funds? Geordie at PPC Blog has some tips for when broad keywords can be cheaper and get you the results you’re looking for. What … [Read more...] about PPC News Roundup for January 7, 2011
PPC New Years Resolution
It’s that time of year again! Time to develop our resolutions and plans to stick to them, in an effort to make each year better than the last. There are several common resolutions but I think it would be safe to say most of us would probably like to tighten our belts, figuratively and literally. Why not? Weight loss generally signifies a healthier lifestyle and money is … [Read more...] about PPC New Years Resolution
Happy New Year from PPC Hero!
3....2.....1 - Happy New Year! We, along with PPC Hero and Miss Clicks, are looking forward to sharing 2011 with you! … [Read more...] about Happy New Year from PPC Hero!
PPC News Roundup for December 31, 2010
Do you regularly use analytics to make decisions about account performance? If not you might want to become familiar as the analytics industry is growing and maturing. Garry Przyklenk of Search Engine Watch has written a post taking a look at the growing importance of web analytics in 2010. The goal of using analytics has shifted from spitting out reports with as much data as … [Read more...] about PPC News Roundup for December 31, 2010
PPC: A Review of 2010 & Our Expectations for 2011
As we near the end of the year, our team reflected on the changes seen in PPC, and put together the following recap of those with the biggest impact so far: Twitter Twitter has begun to reach out to companies who want to advertise on their social media platform via what are being called “promoted tweets.” Basically, a company or advertising agency can pay (based on a cost per … [Read more...] about PPC: A Review of 2010 & Our Expectations for 2011
PPC News Roundup for December 24, 2010
Incase you don’t already spend enough time on Facebook, the company is moving into having retail stores inside their Fan/Like Pages. If this move toward “social commerce” is successful it could turn Facebook’s hundreds of millions of users into online shoppers. Frank Reed of Marketing Pilgrim has written a post about his experience shopping at JCPenney via Facebook. His initial … [Read more...] about PPC News Roundup for December 24, 2010
PPC News Roundup for December 17, 2010
According to Geordie from PPC Blog, last weekend several major Internet sites were hacked and had their internal documents shared to the world. HR documents, company email directories and Gmail accounts were all compromised. This happened to such Internet presences as Twitter, Gizmodo, Jezebel and Gawker. Through several case studies, this article reaffirms that it is … [Read more...] about PPC News Roundup for December 17, 2010
PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Hero is proud to present our first video blog on Landing Page Optimization! Make sure to keep an eye out for a new PPC Hero video blog in the middle of each month. A good landing page can raise leads, ROI, and quality score, but a bad one can sink a PPC campaign. Watch this short tutorial to learn how to create an effective landing page and incorporate it into your PPC … [Read more...] about PPC Hero Video Blog #1: Optimizing your Landing Page
PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really make your products and company stand out. With a few last-minute creative promotions in addition to … [Read more...] about PPC Last-Minute Holiday Promotions: Ad Text and Landing Page Best Practices
