You just got a new PPC client or maybe you are starting an account for a new brand or division of your company – what are you going to do first? Keyword research? Write ads? Before you dive in head first, take a step back and develop a plan. Ask some key questions, research the competitive landscape and think through things to make sure you set the account on the right path … [Read more...] about Developing a PPC Strategic Plan
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PPC News Roundup for September 3, 2010
I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of us who may not be familiar with all the Opportunities tab has to offer. After viewing the video you will have a better understanding of how to improve your … [Read more...] about PPC News Roundup for September 3, 2010
PPC News Roundup for August 27, 2010
PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab. The changes will simplify the process of adding negative keywords and site placements to your campaigns. It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before! If you are looking to find a good way to … [Read more...] about PPC News Roundup for August 27, 2010
PPC News Roundup for August 20, 2010
If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to … [Read more...] about PPC News Roundup for August 20, 2010
PPC News Roundup for August 13, 2010
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on … [Read more...] about PPC News Roundup for August 13, 2010
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively. Network Levels where you can see this segment: Campaign Ad Group The information you … [Read more...] about Better PPC Management Using Adwords Interface Segments
Never Odd Or Even: PPC Ad Text Testing Made Easy
Everyone in the PPC world understands the importance of ad text testing. We care, we think it's important, we wanna do it...and you know what? For reals, it's complicated. The headline lied. Most of us don't have one campaign with three ad groups to deal with, we have three hundred ad groups, and a lot of us aren't really willing to sit around and let tests run for the sake … [Read more...] about Never Odd Or Even: PPC Ad Text Testing Made Easy
PPC News Roundup for August 6, 2010
When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal. Kevin Burns over at WPromote has an excellent article on starting event buzzes using PPC campaigns. PPC has the power to reach your target market and spread the word, so get your party hat on and … [Read more...] about PPC News Roundup for August 6, 2010
PPC News Roundup for August 2, 2010
There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into these categories), this update applies to you. Moving forward, Google is telling us we have to share basic account information with our clients. You’ll be required … [Read more...] about PPC News Roundup for August 2, 2010
PPC News Roundup for July 23, 2010
PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, it’s first important to acknowledge that you may get trampled unless you start looking in other places on the web to attract traffic. Erik Whaley … [Read more...] about PPC News Roundup for July 23, 2010
PPC News Roundup for July 16, 2010
If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front of words within Broad Match to trigger close variations of that word: misspellings, singular/plural, stemming, and acronyms/abbreviations. In short, BMM lets you … [Read more...] about PPC News Roundup for July 16, 2010
Who’s Hot, Who Not: Finding A Great PPC Team
Finding good help: it’s like the great professional field leveler. No matter how good you are at doing what you do, it doesn’t really mean you’re gonna be great at finding someone else who is good at whatever you need them to do- and that’s an issue, because a terrifying percentage of important projects are contingent on everyone doing their business both correctly and … [Read more...] about Who’s Hot, Who Not: Finding A Great PPC Team