I don’t think the people at Google ever sleep because this week Adwords Insider announced the launch of two new online services: Google Global Market Finder and Google Ads for Global Advertisers. Global Marketing Finder is a free online tool that helps you determine potential customers overseas. Just enter in keywords and select the marketing you’d like to explore. Ads for … [Read more...] about PPC News Roundup for December 10, 2010
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PPC News Roundup for December 3, 2010
If you transitioned your accounts from Yahoo! to Bing without making edits, your ads might not be showing to potential customers. This is because Microsoft and Yahoo! do not view keywords in the same way. Michael Mostert of adCenter Blog has written a post on what you need to know about keyword normalization to avoid missing out on traffic. Since adCenter treats each keyword … [Read more...] about PPC News Roundup for December 3, 2010
PPC News Roundup for November 26, 2010
The end of the month can cause frustration or joy for PPC managers as we see how close we are to meeting monthly goals. Adwords offers us many different tools we can use to help lower costs and increase clicks and conversions, but which ones work the best? David Iwanow of Search Engine Journal has written a post about his experience using different costing methods in Adwords. … [Read more...] about PPC News Roundup for November 26, 2010
Low Cost PPC Traffic Driving (without using Google and MSN)
I recently took on a few traffic-driving projects with, what appeared to be, lofty goals. The objective of these campaigns was to drive qualified traffic to a specific landing page. We had high click goals and a small timeframe to accomplish this feat. Even still, when assessing the project, it didn’t seem as though it would be out of reach. The real challenge was doing so at … [Read more...] about Low Cost PPC Traffic Driving (without using Google and MSN)
PPC News Roundup for November 19, 2010
So the Yahoo to Microsoft transition is now complete and moving your accounts was a piece of cake, right? If you are experiencing difficulties transitioning your accounts, you need to read Ricky Poole’s acCenter blog on troubleshooting campaign performance questions. Poole presents a list of four of the more common adCenter issues and his solution to each. He also provides … [Read more...] about PPC News Roundup for November 19, 2010
PPC News Roundup for November 12, 2010
On September 8, 2010 Google caused an uproar in the PPC community with the release of Google Instant. Would fewer long-tail words be seen? Would broad terms become more effective then exact terms? Well it’s been 2 months and PeterD of PPCBlog has written a post on exactly how Google Instant affects PPC campaigns. His article summarizes the findings of a study of Instant search … [Read more...] about PPC News Roundup for November 12, 2010
PPC News Roundup for November 5, 2010
Have you ever clicked on a PPC ad that was exactly what you were looking for only to be taken to a webpage so full of clutter that you couldn’t find the information the ad promised? This is a common problem in PPC advertising where the landing page doesn’t take customers where the ad suggested it would. Michael Mostert has written a post on adCenter Blog about the importance of … [Read more...] about PPC News Roundup for November 5, 2010
Analyzing Your PPC Account
It’s the beginning of the month, what better to do than take a look at your account’s historical data. Before creating an account plan for the month, I like to create a month to month comparison, so that I know what worked better in previous months, as well as the same month in the past year. By doing so, I can also see what has changed (such as position or bid) and try to … [Read more...] about Analyzing Your PPC Account
PPC News Roundup for October 29, 2010
Black Friday in July? Target and WAL-MART led the way a few months ago with a trend that’s popped up, in light of the current economy of course. Geoffrey Shenk with Search Engine Land says if you think it’s too soon to shop online for the upcoming holidays…well…you’re wrong. Shenk notes that in 2009 online retail sales shot up 51%, and this trend is expected to continue. He … [Read more...] about PPC News Roundup for October 29, 2010
The PPC Audit: Rewards for a Critical Eye
You might be a small business owner, new to search engine marketing, and questioning the effectiveness of your initial PPC account structure. On the other hand, you could be an experienced PPC professional needing a new perspective on an established account. Without a doubt, the needs of these two PPC extremes may be entirely opposite. The PPC beginner could simply need … [Read more...] about The PPC Audit: Rewards for a Critical Eye
PPC News Roundup for October 22, 2010
During an economic downturn many business choose to save many by moving previously out-sourced services back in-house. In the PPC world many companies are choosing to take back management of their Internet marketing campaigns and turn them over to their traditional marketing team. If you’re a business thinking about having your marketing team manage your online campaigns you … [Read more...] about PPC News Roundup for October 22, 2010
PPC News Roundup for October 15, 2010
If you’ve been following our blog for a while you probably feel like a PPC expert. The next question is how can you leverage your expertise and begin selling your PPC services to others. PeterD of PPC Blog has written a post on the best way to pitch your PPC services. The key to creating a strong customer base is focusing on what the client needs from you. Peter offers advice … [Read more...] about PPC News Roundup for October 15, 2010
