I always get excited when a client’s click-through-rate has increased while cost-per-click has gone down. What can be overlooked though is it doesn’t matter if you’re getting a million clicks a day for one cent each if none of your clicks are converting. Maria Nikishyna of Search Engine Journal has written a great post on how to get the most qualified traffic to your site. She … [Read more...] about PPC News Roundup for October 8, 2010
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PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
To kick things off this week, I’d like to mention a promo we are running through our Twitter account (@ppchero – and yes, I did just promote a promotion). If you’d like to have your blog post included in our weekly roundup, shoot us a link through Twitter, explain you’d like to be considered, and you’ll have that opportunity. While we can’t guarantee we’ll run every submission … [Read more...] about PPC News Roundup for September 24, 2010 Plus – Twitter Promo!
PPC News Roundup for September 24, 2010
Want to boost your paid search clicks without increasing your budget? Of course you do! Mike Fleming of Search Engine Guide has advice for accomplishing just that. His tip for increasing clicks is to discover untapped markets that can become successful by developing correlations between what you offer and what searchers may be typing. The idea is, people don’t always know what … [Read more...] about PPC News Roundup for September 24, 2010
PPC News Roundup for September 17, 2010
The holiday season is upon us, and the spike in online seasonal traffic is set to begin. The holidays definitely aren’t the time to set it and forget it; instead, we should capitalize on this time of year by beefing up our keyword lists. Erin ODonnell with Microsoft Advertising gives some helpful tactics for keyword list expansion in Holiday Preparation Series: Travel PPC … [Read more...] about PPC News Roundup for September 17, 2010
PPC News Roundup for September 10, 2010
As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned. As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with millisecond long impressions, what will happen to my CTR? Google has accounted for this. They reworked the definition of an impression for Adwords. … [Read more...] about PPC News Roundup for September 10, 2010
Developing a PPC Strategic Plan
You just got a new PPC client or maybe you are starting an account for a new brand or division of your company – what are you going to do first? Keyword research? Write ads? Before you dive in head first, take a step back and develop a plan. Ask some key questions, research the competitive landscape and think through things to make sure you set the account on the right path … [Read more...] about Developing a PPC Strategic Plan
PPC News Roundup for September 3, 2010
I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of us who may not be familiar with all the Opportunities tab has to offer. After viewing the video you will have a better understanding of how to improve your … [Read more...] about PPC News Roundup for September 3, 2010
PPC News Roundup for August 27, 2010
PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab. The changes will simplify the process of adding negative keywords and site placements to your campaigns. It may take some getting used to, but you will now be able to improve campaign targeting faster than ever before! If you are looking to find a good way to … [Read more...] about PPC News Roundup for August 27, 2010
PPC News Roundup for August 20, 2010
If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making creating your newly focused campaigns easier than ever. The Google Agency Ad Solutions Blog provides a great video tutorial on how to … [Read more...] about PPC News Roundup for August 20, 2010
PPC News Roundup for August 13, 2010
Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new tool a legitimate shot at winning me over. This week Google announced the new keyword tool is exiting Beta and they shed some light on … [Read more...] about PPC News Roundup for August 13, 2010
Better PPC Management Using Adwords Interface Segments
The Google Adwords interface continues to become more and more user friendly. There is a section on the light grey bar under the main tabs within your account called Segment, and within that section there are multiple report views that can help you manage your accounts more effectively. Network Levels where you can see this segment: Campaign Ad Group The information you … [Read more...] about Better PPC Management Using Adwords Interface Segments
Never Odd Or Even: PPC Ad Text Testing Made Easy
Everyone in the PPC world understands the importance of ad text testing. We care, we think it's important, we wanna do it...and you know what? For reals, it's complicated. The headline lied. Most of us don't have one campaign with three ad groups to deal with, we have three hundred ad groups, and a lot of us aren't really willing to sit around and let tests run for the sake … [Read more...] about Never Odd Or Even: PPC Ad Text Testing Made Easy