In my last post I discussed how to understand traffic trends in your PPC accounts. We went over looking at year-over-year data, utilizing tools such as Google Trends, keeping an eye on what your competitors are doing and staying abreast of the latest industry news. Now that you how to analyze what might happen to your traffic in the coming months, let’s talk about how to … [Read more...] about Staying Ahead of Shifts in PPC Traffic -Part 2
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PPC News Roundup for June 04, 2010
Many small experiments are currently being run on Google’s display ads, and while they are meant to go unnoticed and without fanfare, they are occasionally leaked and analyzed publicly. Ultimately, this usually provides us with an interesting look at the future actions of Google and online marketing. The latest experiment allows advertisers to incorporate company Twitter feeds … [Read more...] about PPC News Roundup for June 04, 2010
PPC News Roundup for May 28, 2010
Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold. With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability. While I wouldn’t recommend giving up the dream altogether, there are a few … [Read more...] about PPC News Roundup for May 28, 2010
Using Data Trends to Indentify PPC Opportunities
The great thing about PPC is that it is easy to track and measure. When you link your PPC account with Google Analytics or other data program, you can exponentially expand your wealth of data to really understand who your user is and how they are finding you. All of this is great, but the data doesn’t do any good unless you use it. Don’t wait until your account is in trouble, … [Read more...] about Using Data Trends to Indentify PPC Opportunities
PPC News Roundup for May 21, 2010
Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks, but surely ad space will be for sale soon – will it be PPC based? If you aren’t managing your SEM accounts through a desktop editor, now is the … [Read more...] about PPC News Roundup for May 21, 2010
Staying Ahead Of Shifts In PPC Traffic
The exciting thing about search marketing is that people’s search behaviors are always changing; this can depend on the time of year, trends or new developments in the industry. But how do you stay ahead of these changes and more importantly, what do you do to counteract any negative effects in your accounts? In this post, I’ll focus on understanding traffic trends in your PPC … [Read more...] about Staying Ahead Of Shifts In PPC Traffic
Don’t Trust Your Brain: Managing PPC With Friends
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay for now, next please. While I like staying busy, there’s a serious danger in this constant engagement: if you move too quickly, and think about too much, you’ll forget what you’ve … [Read more...] about Don’t Trust Your Brain: Managing PPC With Friends
PPC News Roundup for May 14, 2010
Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done. The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less daunting and a little more productive. As you probably already know, Yahoo and Microsoft are making plans to integrate. Naturally, many advertisers … [Read more...] about PPC News Roundup for May 14, 2010
PPC News Roundup for May 7, 2010
Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources. We love to test new strategies, and retargeting has been on our radar for a while now. This post from Search Engine Watch poses the question that I think a lot of search … [Read more...] about PPC News Roundup for May 7, 2010
36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC tactics have become dated and are no longer considered best practice. There have also been many PPC strategies that have been developed bloggers and so-called PPC … [Read more...] about 36 Myths of PPC
PPC News Roundup for 4/30/2010
I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right- treated properly, broad match keywords can be like a gold mine for excellent longer-tail keywords you can add to your account that you may not have caught on your original … [Read more...] about PPC News Roundup for 4/30/2010
Coping With Trouble In Your PPC Account
You’ve diligently worked to create a well-organized, well-rounded PPC account with lots of tightly-themed keywords in your ad groups. You’ve written compelling ads with lots of benefits and a strong call-to-action. You figure you’ve set up your PPC account successfully and it works well for a while. But then you start seeing your traffic drop and you know that you’re facing … [Read more...] about Coping With Trouble In Your PPC Account
