Site speed has been included as one of the factors in determining your ranking in Google, but Matt Cutts explains that it’s not something to blow out of proportion. There are a plethora of tools you can use in addition to Google Webmaster Tools to monitor your site’s speed and make improvements. Hopefully user experience will improve with this change as SEMs start to put more … [Read more...] about PPC News Roundup for 4/23/2010
Search Results for: PPC
Case Study: Using Google Trends to Discover New PPC Opportunities
Case Study: Using Google Trends to Discover New PPC Opportunities Google provides marketers and site owners a range of great, free tools to perform keyword research. One tool that often flies under the radar of many PPC marketers is Google Trends. The value of a keyword research tool like Google Trends is that it allows you to “see what the world is searching for.” More … [Read more...] about Case Study: Using Google Trends to Discover New PPC Opportunities
PPC News Roundup for 4/16/2010
Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad. Expanding your PPC campaign … [Read more...] about PPC News Roundup for 4/16/2010
PPC News Roundup for 4/9/2010
You just got assigned to manage a PPC account, now what? Josh Dreller provides great suggestions on how to approach the research process when you’re building your PPC accounts. This is a good read even if you’re a PPC veteran looking to expand your accounts. Though this may leave you with more questions than answers it’s worth a mention. Apple announced this week that they … [Read more...] about PPC News Roundup for 4/9/2010
Integrating YouTube Promoted Vidoes Into Your PPC Accounts
I hate to admit it, but I probably spend more time surfing YouTube than I probably should. You know how it goes: A friend sends you a link to some funny or random video on YouTube, then you find another video to watch and then you’re hooked. As someone who manages PPC accounts for a living, I wondered, why am I not on YouTube trying to grab a share of this captive … [Read more...] about Integrating YouTube Promoted Vidoes Into Your PPC Accounts
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Unearthing Hidden Gems In Your PPC Account: A Guide
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again! You know how sometimes when you’re doing a big spring cleaning, you find a moldy grape your cat batted under the fridge? And you realize: wow, there could be some special stuff under all of my … [Read more...] about Unearthing Hidden Gems In Your PPC Account: A Guide
PPC News Roundup for 3/26/2010
The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their reps, check out what they had to say. According to this post from Portent Interactive, the … [Read more...] about PPC News Roundup for 3/26/2010
Defining Your PPC Strategy
It is easy to get lost in the details of bids and keywords with your PPC account but have you asked yourself recently what are you really trying to achieve? It may seem like a silly question but think about it. If your response is just X number clicks or X cost per lead, then you have some thinking to do. Taking a step back to outline your audience and goals can do wonders for … [Read more...] about Defining Your PPC Strategy
PPC News Roundup for 3/19/2010
Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them. As part of the “PPC Academy” series, Search … [Read more...] about PPC News Roundup for 3/19/2010
Happy St. Patricks Day from PPC Hero
Celebrate St. Patty's Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o' gold. … [Read more...] about Happy St. Patricks Day from PPC Hero
