Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
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Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Unearthing Hidden Gems In Your PPC Account: A Guide
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again! You know how sometimes when you’re doing a big spring cleaning, you find a moldy grape your cat batted under the fridge? And you realize: wow, there could be some special stuff under all of my … [Read more...] about Unearthing Hidden Gems In Your PPC Account: A Guide
PPC News Roundup for 3/26/2010
The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their reps, check out what they had to say. According to this post from Portent Interactive, the … [Read more...] about PPC News Roundup for 3/26/2010
Defining Your PPC Strategy
It is easy to get lost in the details of bids and keywords with your PPC account but have you asked yourself recently what are you really trying to achieve? It may seem like a silly question but think about it. If your response is just X number clicks or X cost per lead, then you have some thinking to do. Taking a step back to outline your audience and goals can do wonders for … [Read more...] about Defining Your PPC Strategy
PPC News Roundup for 3/19/2010
Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them. As part of the “PPC Academy” series, Search … [Read more...] about PPC News Roundup for 3/19/2010
Happy St. Patricks Day from PPC Hero
Celebrate St. Patty's Day with green beer, fun parades, shamrocks and lucky little leprechauns. Good luck on the pot o' gold. … [Read more...] about Happy St. Patricks Day from PPC Hero
A Cool (Repurposed) PPC Tool Discovery
It would be difficult to overstate the importance of a properly structured geotargeting strategy to the success of a good percentage of PPC campaigns. We’ve discussed geotargeting for PPC many times before on the blog, so if you are confused, go ahead and read about it. But to get the value out of this post you need to know that there are basically two reasons geotargeting … [Read more...] about A Cool (Repurposed) PPC Tool Discovery
PPC News Roundup for 3/12/2010
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to start unpausing some of your keywords. It’s important to pay attention to click-through rate in your PPC campaigns, as … [Read more...] about PPC News Roundup for 3/12/2010
Happy Birthday PPC Hero! Congrats on Turning 3 Years Old!
Happy Birthday PPC Hero! Still going strong with 5,260 subscribers! … [Read more...] about Happy Birthday PPC Hero! Congrats on Turning 3 Years Old!
PPC Hero Got a Facelift!
A couple of weeks ago we gave you a sneak peek into Hanapin Marketing’s big plans for the blog redesign. After much anticipation, the day has finally arrived… PPC Hero just got a makeover! The PPC Hero team is very excited to launch our new and improved blog design. If you don’t remember the old look, check out the before and after: BEFORE AFTER We hope you love it as much … [Read more...] about PPC Hero Got a Facelift!
PPC News Roundup for 2/26/2010
Long or short? Keyword versus key phrase? What is the best targeting strategy for your pay per click campaign? Here is a great post from Search Engine Land that dives into some performance data behind both short and long tail keywords. Google has made it easy to implement search campaigns on mobile phones, but many search marketers are still hesitating to take the leap into … [Read more...] about PPC News Roundup for 2/26/2010