Psst. Come closer, I have a secret: I didn't study advertising or business in undergrad. Film school was my jam, and I had a penchant for screenwriting. This gets relevant to you in a minute here; I promise. A stripped-down definition of digital marketing is the deployment of advertising strategies informed by strong data analytics. In our industry, we obsess about numbers … [Read more...] about Use this story-telling device to enhance PPC reporting
Search Results for: PPC
PPC Marketing: How to Reach Quality Leads and Prospects
Business owners always want to gain more customers and win back the old ones. After all, growth is impossible if you just rely on your existing customers. That’s why marketers are always looking for ways to gain more leads to become clients. You can do that using numerous lead generation techniques, including PPC or Pay-Per-Click marketing. What Makes PPC a Fantastic … [Read more...] about PPC Marketing: How to Reach Quality Leads and Prospects
Click & Bot Fraud: The Spookiest Specters of PPC
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud I was working in the office late one night when my eyes beheld an eerie sight. For a monster from my account began to rise and suddenly, to my surprise… He did not do any kind of monster-themed dance, because he was a bot spending my ad budget on fraudulent clicks. If click fraud has happened to you, you … [Read more...] about Click & Bot Fraud: The Spookiest Specters of PPC
Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Join our webinar on Oct. 24 to learn more about programmatic >> Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the … [Read more...] about Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape
4 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Cornett, T-Mobile, & Clearlink. Here's a brief look at some of the positions available: CornettLexington, KYRole: Senior Digital Media Planner/Buyer The SR. DIGITAL MEDIA PLANNER/BUYER strategically leads media planning for accounts at Cornett with a focus … [Read more...] about 4 New Jobs Posted on the PPC Hero Job Board
New Research! The State of PPC
The average consumer journey is more complex than ever. Between search, social, programmatic, video, display, content, email, PR, podcasts, and everything else in between, users are interacting with your brand in a multitude of ways. This also means that while search is still a powerhouse in its own right, the winning combination is when you understand how all your channels … [Read more...] about New Research! The State of PPC
The PPC Newsflash: State of PPC Insights for Digital Marketers
Wondering what’s in the newly released State of PPC report? Join us Thursday, September 19th at 1pm EST for an overview of the report! In this special edition of our PPC Newsflash series, Hanapin’s President Jeff Allen and Director of Services Carrie Albright, break down what kind of stats and insights you’ll find in our newest report. They’ll discuss important … [Read more...] about The PPC Newsflash: State of PPC Insights for Digital Marketers
8 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Clearlink, Chegg, IfThenAds, Hanapin Marketing & Go Local Interactive. Here's a brief look at some of the positions available: ClearlinkSalt Lake City, UTRole: Senior PPC Specialist The ideal candidate has expertise in paid search, and is eager to learn more about other … [Read more...] about 8 New Jobs Posted on the PPC Hero Job Board
Excel Coaching For Every PPC Hero
While Hero Conf is filled with insanely actionable insights, sometimes the work challenges you're facing need personalized attention tailored to your specific roadblocks - especially when it comes to Excel. An Excel Coaching Pass at Hero Conf London can help solve this problem. We've created this NEW pass to include 1:1 attention that is built into your 2 main conference … [Read more...] about Excel Coaching For Every PPC Hero
The Case for PPC Scripts
How much does a polar bear weigh? Enough to break the ice! Hi, I’m Connor Regan, an Account Manager here at Hanapin Marketing. Today we’ll be going over scripts, what they are, how they work and how we might best use them with PPC advertising. Neat! What Are Scripts & How Do They Work? Starting with the technical definition given by Google, “Google Ads scripts provide a … [Read more...] about The Case for PPC Scripts
Ogilvy + PPC = Heroic Results
Ogilvy has helped build some of the most valuable brands in the world – IBM, Dove, IKEA and Coke Zero to name a few – and this year, Ogilvy and PPC collide at Hero Conf London, 21-22 October. Vice Chairman, Rory Sutherland, and Senior Consultant, Andrew Van Aken, are taking the Hero Conf stage to share best practices learned from years of experience in the business of … [Read more...] about Ogilvy + PPC = Heroic Results
10 New Jobs Posted on the PPC Hero Job Board
New jobs have been posted to PPC Hero's Job Board, including new positions open at Hanapin Marketing, Seer Interactive, Search Influence and Bayada. Here's a brief look at some of the positions available: Hanapin MarketingBloomington, IndianaRole: Senior Paid Search Account Manager We are looking for a strategic Senior Account Manager to drive … [Read more...] about 10 New Jobs Posted on the PPC Hero Job Board
