The importance of strong keyword grouping and organization extends past the Google AdWords interface. How you organize your keywords plays a large role on how to build messaging platforms on your landing pages. Check out this post from Ion Interactive on grouping your keywords around user intent to build smart, higher-converting landing pages. Google Adwords is rolling a new … [Read more...] about PPC News Roundup for 2/12/2010
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4 Tips For Getting Out Of Your PPC Rut
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not as nerdy as us, as I’m assuming you are, and this does not hold true for you I apologize); it’s fun setting it up and seeing what it does and how the world responds. But after a … [Read more...] about 4 Tips For Getting Out Of Your PPC Rut
PPC News Roundup for 2/5/2010
There are some great benefits to the content network like lower click costs, and a large audience base, but like any campaign you need to make sure expanding past search will help you meet your business objectives. Once you’ve done that, it will be easy to get started if you follow this step-by-step guide from PPC Blog. In his post Review Your PPC Keywords, Jason Tabeling from … [Read more...] about PPC News Roundup for 2/5/2010
PPC Hero Is Getting Ready For A Makeover!
2009 was a great year for both Hanapin Marketing and PPC Hero. We’ve more than doubled our staff this year, our subscriber numbers are looking better than ever, and we have some really exciting things planned for 2010. The first of those is a PPC Hero face-lift! It is always exciting when a company is able to go through a blog redesign. Not only does it mean that you have … [Read more...] about PPC Hero Is Getting Ready For A Makeover!
PPC News Roundup for 1/29/2010
Are you managing a business-to-business PPC client? Search Engine Land has a post this week on 6 common mistakes in B2B PPC advertising. Some of the mistakes listed include: using too many industry acronyms (not everyone knows what you’re talking about), not bidding on branding terms, and thinking Google is king. Users quickly judge your brand when they reach your PPC landing … [Read more...] about PPC News Roundup for 1/29/2010
PPC News Roundup for 1/22/2010
You maybe determined to give your PPC accounts a makeover this year, but remember to optimize PPC accounts gradually. Melissa Mackey from Search Engine Watch discusses why drastic changes can end up hurting your account and some ways to achieve long-term results. With 350 millions users, Facebook is hard to ignore – even for PPC. This post on Search Engine Land shows some … [Read more...] about PPC News Roundup for 1/22/2010
PPC News Roundup for 1/15/2010
The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics … [Read more...] about PPC News Roundup for 1/15/2010
Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
Yahoo! Just announced yesterday that they will no longer offer the free Yahoo Shopping listings as part of their API services. They are now partnering up with Pricegrabber, an online comparison shopping search engine, to provide your products via Yahoo. Pricegrabber is a cost-per-click program just like Google, Yahoo and MSN. However instead of creating campaigns, ad groups, … [Read more...] about Increase Your PPC Ecommerce Sales with Yahoo! And Pricegrabber
PPC News Roundup for 1/8/2010
Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call. Tis the season for resolutions, so here are 5 great ideas from Jason Tabeling of Search Engine Watch … [Read more...] about PPC News Roundup for 1/8/2010
PPC Outside A Vacuum
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look as these figures when determining the success of a campaign is a mistake. To truly realize the value of your PPC campaign you must view your … [Read more...] about PPC Outside A Vacuum
Happy New Years 2010 from PPC Hero
Happy New Year! 2009 was a rough year for the country with the economy and all, so PPC Hero is cutting loose! Okay, maybe a bit too loose! But you can't blame him... he has the PPC world resting on his shoulders. He is the sentinel being, the chosen one, who watches over the land of PPC to make sure all is fair and just. That is a lot of responsibility! So, even our fearless … [Read more...] about Happy New Years 2010 from PPC Hero
We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!
If you haven't already filled out our PPC Hero Readership Survey, please, please, please take a few minutes and do so now. We are continuously working to improve the blog and need your help in order to do so. Plus, you can be entered to win a free landing page review from the Hanapin Marketing team! If you’d like a shot at winning the review, be sure to fill in the last box of … [Read more...] about We Need Your Help – Only 3 Days left to fill out the PPC Hero Readership Survey!
