Today’s PPC Hero Landing Page Optimization Podcast will focus on the first4lawyers.com PPC landing page, submitted by Lee. Lee submitted the page because he’s looking for ideas to increase his conversion rates, and specifically for thoughts about the website’s overall appearance and calls to action. We don’t have a sampling of the ads and PPC keywords First4Lawyers uses for … [Read more...] about PPC Hero Landing Page Optimization Podcast – First4Lawyers.com
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PPC Hero News Roundup For 9/18/09
Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms, Slawski outlines a few highlights from the paper – a very interesting read! If only we could dress our PPC ads in bright orange - … [Read more...] about PPC Hero News Roundup For 9/18/09
How To Confirm Placement of Your PPC Ads in Bing.com
MSN announced the launch of a new ad preview tool for Bing.com. Instead of typing in your keywords directly into Bing, you can now use the ad preview tool to make sure your ads are showing without affecting the real search results. Typically, I will get clients that like to type in their keywords into Google, Yahoo and MSN almost every day just to see how their ad looks in … [Read more...] about How To Confirm Placement of Your PPC Ads in Bing.com
Some PPC Webcasts/Podcasts You Should Check Out!
This is just a quick FYI on some very good webcasts and podcasts that are going to be happening soon. All of these are PPC related so hopefully you'll get useful tips and info from each one! Search Marketing Now has a series of upcoming webcasts. All webcasts are free, begin at 1PM Eastern Time, and run between 35-50 minutes. PPC: Not Just About the Numbers September … [Read more...] about Some PPC Webcasts/Podcasts You Should Check Out!
PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
Today’s PPC Hero Landing Page Optimization Podcast will focus on the Greensboro500.com PPC Landing Page, submitted by Nick. Nick said in his submission that this page is about 8 months old, and conversion rates have been declining since that time. They are geotargeted such that ads only appear to searchers within a ten mile radius of their office. The PPC Hero team has … [Read more...] about PPC Hero Landing Page Optimization Podcast – GreensBoro500.com
PPC Hero News Roundup for Friday 9/11/09
We've now entered the last quarter of the year – you know, the one packed with all the holidays and shopping days? It's time to start thinking about and planning seasonal campaigns for clients. Some obvious – and not-so-obvious – dates to mark on your calendar should help get you started. New reporting features are always welcome, especially from Yahoo. Their new Ad Delivery … [Read more...] about PPC Hero News Roundup for Friday 9/11/09
PPC Hero Landing Page Optimization Podcast – Business Plan Pro
Today's PPC Hero Landing Page Optimization Podcast will focus on the Business Plan Pro PPC Landing Page, submitted by Nicole. Nicole said in her submission that this page was a redesign of BusinessPlanPro.com. In the initial testing phase, the new page did about 10% better in conversions. However, after implementation the new page showed an overall decrease in conversions, so … [Read more...] about PPC Hero Landing Page Optimization Podcast – Business Plan Pro
Managing Successful PPC Campaigns is a Science and an Art Form
Managing paid search campaigns requires a mixture of science and art. The scale probably tips more toward the scientific elements when it comes to optimizing your performance. However, in order to create a successful, well-balanced campaign, you can't completely disregard either end of the spectrum. Here are some skills/traits that you need to manage your PPC campaign … [Read more...] about Managing Successful PPC Campaigns is a Science and an Art Form
PPC Hero News Roundup for Friday 9/4/2009
If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language - understanding the language of your customers and enforcing the bond between ad and landing page. Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on … [Read more...] about PPC Hero News Roundup for Friday 9/4/2009
5 “Hidden” Things that May Be Hurting Your PPC Account
There is so much going on within any PPC campaign that it can be difficult to keep track of all the moving pieces. You can be a proactive PPC manager but there could be elements of your account that may be quietly hindering your performance. Actually, when an account is performing well, this is when you need to be most vigilant in searching for these "quiet killers" because … [Read more...] about 5 “Hidden” Things that May Be Hurting Your PPC Account
Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
One of my larger clients is a resort/casino here in Indiana. The resort truly is beautiful, but there have been many other resorts/casinos popping up in the Indianapolis area making for some good competition. I typically like to include as many benefits in my PPC ad texts as possible. Whether a client is offering free shipping, or free returns, or even free estimates/quotes, … [Read more...] about Adding Testimonials to Your PPC Ads Can Help Increase Click-Through Rates
What You Need to Know About PPC Keyword Match Types
Using match types allows you to set up certain keywords in a way that will help you control who sees your ad. We recommend using all three of the main match types when you first activate your new PPC campaign so you can maximize your exposure and learn which match type will give you the best results. Later on you can determine which match type is most effective and pause … [Read more...] about What You Need to Know About PPC Keyword Match Types
