Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left. Interested in more details on the Yahoo-Microsoft agreement? Search Engine Land's post "Micro-Hoo: The Details Emerge With SEC Filing" highlights … [Read more...] about PPC News Roundup for Friday 8/7/2009
Search Results for: PPC
5 PPC Tasks to Start Your Month off Right!
As I'm sure you are aware, it's a new month! Now is the time to kick off your PPC campaigns with a bang. There are a few tasks that you can accomplish quickly in the next day or two that will help improve your performance for the rest for the month. When optimizing your PPC campaigns, you should always make positive changes all month long. However, you should front-load as … [Read more...] about 5 PPC Tasks to Start Your Month off Right!
PPC News Roundup for Friday 7/31/2009
Confused by the overwhelming amount of information on the Yahoo/Microsoft agreement? Danny Sullivan over at Search Engine Land breaks it down with The Microsoft-Yahoo Search Deal, In Simple Terms. It's a fairly long post, but some good information nonetheless. Matt Cutts has a neat little poll going on Who Came out ahead in the Microsoft-Yahoo deal? With over 1,300 votes, 80% … [Read more...] about PPC News Roundup for Friday 7/31/2009
10 Questions You Should Ask a Potential New PPC Management Firm
You’ve either been trying to manage your company's PPC account on your own, or you have hired a general marketing person to manage the PPC account internally. Regardless, you know that more could be done to get more bank for your buck. How do you know when it’s time to hire a PPC management firm? You know more could be done. You have 50 keywords in your entire account. You … [Read more...] about 10 Questions You Should Ask a Potential New PPC Management Firm
How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
Lately I've been discussing how global changes to your PPC account can affect your overall performance. In a nutshell, making big changes all at once can have big consequences (good and bad). Today, we'll explore a strategy that will help maintain your performance and mitigate Quality Score shock to your campaigns when making global ad text overhauls. In a recent post I … [Read more...] about How Foundation PPC Ad Texts Can Help Mitigate Quality Score Shock
PPC News Roundup for Friday 7/24/2009
The Yahoo Search Marketing blog wants you to get ready for the back-to-school season. One tip on getting prepared is to focus your keywords on your searchers, not the buyers. What??? Yes, they say that the kids are the ones typing in 'clothes for kids' or 'pc laptops', then they ask for the parents to go online and buy them. Another tip is to go for the long tail and write … [Read more...] about PPC News Roundup for Friday 7/24/2009
PPC News Roundup for Friday 7/17/2009
Wonder how much you should bid on that new keyword? Over at the Yahoo search marketing blog they'll tell you which numbers actually matter when determining your keyword bid. They go into cost-per-lead, return on advertising spend and profit. Brad Geddes talks about the new Google trademark policy and find Google is actually following their own rules. Brad goes over the new … [Read more...] about PPC News Roundup for Friday 7/17/2009
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
PPC Hero Landing Page Critique Podcast – SteamSaunaBath
Today's PPC Hero Landing Page Critique Podcast will focus on SteamSaunaBath, submitted by Misty. Misty said in her submission that she needs to drive users to specific products, engage users so that they'll explore the site more thoroughly, and get more users into the conversion funnel. With these challenges in mind, our fearless PPC Hero team has provide some tips on solving … [Read more...] about PPC Hero Landing Page Critique Podcast – SteamSaunaBath
PPC News Roundup for Friday 7/10/2009
Semgeek posted about the possibility of PPC Ads in Movie Theatres. At first I thought how do you "Pay per Click" in a movie theatre? OK, so they don't mean actual PPC, but the post does have interesting things to say about geo-targeting and marketing in general. Still think you can make thousands of dollars a week working from home for Google? Hate to break it to you, but it's … [Read more...] about PPC News Roundup for Friday 7/10/2009
Happy 4th of July from PPC Hero!
Hello my fellow Americans. It is time to celebrate our freedom and independence. While a few individuals prefer to light copious amounts of fireworks, PPC Hero has taken a historical approach to the 4th of July. Our fearless hero is paying honor of our founding fathers our by giving us his best George Washington impression! Happy 4th of July! … [Read more...] about Happy 4th of July from PPC Hero!
PPC News Roundup for Thursday 7/02/2009
Google Adwords clicks are actually accurate? According to the Inside Adwords blog theMedia Rating Council has accredited Adwords in regards to their click measurement systems. I didn't even know there was a Media Rating Council! They say Google's click measurement technology meets the industry standards for counting interactive advertising clicks and that it's processes … [Read more...] about PPC News Roundup for Thursday 7/02/2009
