Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC campaigns. Anyone seen the Opportunities tab in Google AdWords? The folks over at the AdWords … [Read more...] about PPC Blog News Roundup for Friday 6/12/2009
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PPC News Roundup for June 5, 2009
Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools. Have you been keeping an eye on your trademark keywords … [Read more...] about PPC News Roundup for June 5, 2009
Improve PPC Performance with Efficient Bid Management
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve a mature campaign. Though my colleague mentions it as a crucial weekly task (on Tuesdays), all too often, I see bid editing and bid … [Read more...] about Improve PPC Performance with Efficient Bid Management
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I'm not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are "too busy" to improve your PPC campaigns. Either out of apathy, stress or maybe you just don't know any better - many of you are neglecting PPC and are suffering the consequences. How do … [Read more...] about Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th. Gordon Choi has crafted a good introduction to the Google … [Read more...] about PPC Blog News Roundup for May 22, 2009
PPC News Roundup for May 15, 2009
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It's been pretty hectic 'round these parts. I guess I should also probably mention that this is my last day as a member of the PPC Hero team. I finished Grad School last week (HOORAH!!), and the time has come for me to move westward. It's been a pleasure working with the … [Read more...] about PPC News Roundup for May 15, 2009
PPC Hero Says Thank You
The team at PPC Hero would like to give a big "Thanks!" to our fantastic advertisers. Their support allows us to provide frequent, thorough, relevant PPC advice & news and we're grateful for every one of them. Please consider showing them that you appreciate their support as well by checking out their sites. eMarketingSilo: An easy-to-use, high-quality resource that … [Read more...] about PPC Hero Says Thank You
Happy Mother’s Day from PPC Hero!
Yes, at one time even our mighty, fearless PPC Hero was just a little baby. This photograph was taken by his mother and carefully placed in a photo album. We found the photo album tucked away in PPC Hero's Fortress of Solitude where he likes to reflect and think about his origins. Okay, his Fortress of Solitude is his private bathroom (where do you even find a Fortress of … [Read more...] about Happy Mother’s Day from PPC Hero!
PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, if someone searches for … [Read more...] about PPC News Roundup for May 8, 2009
Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
As part of our local PPC blog series, today I'd like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally targeted PPC ads should appear, then you're ahead of the game. But suppose you want to discover where your ads are "hot" and where … [Read more...] about Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust … [Read more...] about Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
Whether you're new to PPC or not, geo-targeting is an essential tactic to know and understand. In the next five days, we're going to dive into the why, how, where and when of geo-targeting best practices. Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your … [Read more...] about Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance