If you wanna make some display ads for yourself…or your clients, but don’t really have the time, money, expertise: that’s okay! Yahoo is piloting a program that provides templates to help you in creating display ads and displaying them for a minimum of $30/day. Read Yahoo’s take on why you would want to run them, and how to get started. Hey! Apparently this has confused a … [Read more...] about PPC News Roundup for Friday 6/26/2009
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What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
You should think of this article as a "what to expect when you're expecting" in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your pay-per-click campaign. Okay, I'll just say it: you may break your PPC account. However, I want to discuss why making a global change to your PPC account is a big deal; … [Read more...] about What to Expect When You Make a Global Change to Your PPC Account: Launching a New Website
How to Spend All That Money: A Few PPC Budgeting Strategies
When you are in the process of building a pay-per-click advertising campaign, one of the least enjoyable but most important things to consider is your budget. How, in fact, do you intend to spend your (or your clients’) money? The answer, as always: It depends. Are you a veteran online who is trying to drive a specific part of the business? Or are you a first-timer trying to … [Read more...] about How to Spend All That Money: A Few PPC Budgeting Strategies
Happy Father’s Day from PPC Hero!
As you know, we've been looking through some of PPC Hero's photo albums that were stashed away in his Fortress of Awesomeness (he changed the name of the fortress because "Solitude" was too somber and he wanted something that reflected his awesomeness). It's always nice to go back and reminisce on the innocence and cuteness of those earlier baby photos. We also discovered a … [Read more...] about Happy Father’s Day from PPC Hero!
PPC News Roundup for June 16, 2009
Over at Website Magazine Peter Prestino has written an article on five PPC landing page design trends. These are not only trends but they are also best-practices when considering a landing page design. Good stuff. Have you seen the new AdWords bid simulator? It's not widely available yet but you should check your account to see if you qualify! If you do have access, Portent … [Read more...] about PPC News Roundup for June 16, 2009
PPC Blog News Roundup for Friday 6/12/2009
Who said PPC isn’t good for branding? A study from eMarketer found that Senior-level Marketing Executives don’t see PPC as a good branding initiative. This response from Post-Click Marketing proves that you throw away a lot of money if you don’t consider branding through PPC campaigns. Anyone seen the Opportunities tab in Google AdWords? The folks over at the AdWords … [Read more...] about PPC Blog News Roundup for Friday 6/12/2009
PPC News Roundup for June 5, 2009
Do you have the latest version of AdWords Editor? They say that version 7.5.1 slices, dices and jubilees! It gets stains out of your carpet, mows the lawn and delivers the pizza! Just kidding. There are some new additions that will be very helpful such as CSV importing and additional keyword opportunity tools. Have you been keeping an eye on your trademark keywords … [Read more...] about PPC News Roundup for June 5, 2009
Improve PPC Performance with Efficient Bid Management
Bid management –adjusting keyword-level bids in an effort to land in a certain region of the search results – is monotonous, inefficient, and (perhaps) better handled by machines. That said, it is also a crucial tactic that can be used to improve a mature campaign. Though my colleague mentions it as a crucial weekly task (on Tuesdays), all too often, I see bid editing and bid … [Read more...] about Improve PPC Performance with Efficient Bid Management
Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
I'm not pointing fingers at anyone in particular (I promise!), nor do I assume that everyone of you fall into this category. But I know that there are a great deal of you out there who are "too busy" to improve your PPC campaigns. Either out of apathy, stress or maybe you just don't know any better - many of you are neglecting PPC and are suffering the consequences. How do … [Read more...] about Too Busy to Improve Your PPC Campaigns? Here Are 3 Simple Tasks That Will Change Your Mind
PPC Blog News Roundup for May 22, 2009
This week, Google announced that they are updating their U.S. trademark policy. Under this new policy the restrictions will be loosened slightly so that more advertisers can display relevant brands within their PPC ads. This update applies only to Google.com within the U.S. and takes effect around June 15th. Gordon Choi has crafted a good introduction to the Google … [Read more...] about PPC Blog News Roundup for May 22, 2009
PPC News Roundup for May 15, 2009
Dearest PPC Hero readers, my apologies for not getting the weekly roundup goodness to you sooner today. It's been pretty hectic 'round these parts. I guess I should also probably mention that this is my last day as a member of the PPC Hero team. I finished Grad School last week (HOORAH!!), and the time has come for me to move westward. It's been a pleasure working with the … [Read more...] about PPC News Roundup for May 15, 2009
PPC Hero Says Thank You
The team at PPC Hero would like to give a big "Thanks!" to our fantastic advertisers. Their support allows us to provide frequent, thorough, relevant PPC advice & news and we're grateful for every one of them. Please consider showing them that you appreciate their support as well by checking out their sites. eMarketingSilo: An easy-to-use, high-quality resource that … [Read more...] about PPC Hero Says Thank You
