Yes, at one time even our mighty, fearless PPC Hero was just a little baby. This photograph was taken by his mother and carefully placed in a photo album. We found the photo album tucked away in PPC Hero's Fortress of Solitude where he likes to reflect and think about his origins. Okay, his Fortress of Solitude is his private bathroom (where do you even find a Fortress of … [Read more...] about Happy Mother’s Day from PPC Hero!
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PPC News Roundup for May 8, 2009
Goodbye Placements Tab! Google AdWords has replaced the “placements” tab with the “networks tab”. Amanda Kelly, from Adwords, discusses the new networks tab feature, the ins and outs, and more! The new interface separates automatic and managed placements amongst other new features! YSM is integrating the favicon into their search results. Now, if someone searches for … [Read more...] about PPC News Roundup for May 8, 2009
Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
As part of our local PPC blog series, today I'd like to discuss geographic performance reporting. Running the proper reports within Google AdWords and Google Analytics can pave the way to geo-targeted success! You may already know where you locally targeted PPC ads should appear, then you're ahead of the game. But suppose you want to discover where your ads are "hot" and where … [Read more...] about Where Do Your PPC Ads Work Best? Find Out! Improve Your Geo-Targeted Performance With These Reports
Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
The key to a successful online marketing campaign is to always, always think the way your potential customer thinks. Armed with that perspective, you must build a keyword list to take advantage of these hypothesized search habits. You must test ad creative that speaks to these customers. And you must follow the numbers as you expand and contract your keyword list and adjust … [Read more...] about Geo-Qualifiers In Your Keywords and Ads Can Give Your Local PPC A Boost!
Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
Whether you're new to PPC or not, geo-targeting is an essential tactic to know and understand. In the next five days, we're going to dive into the why, how, where and when of geo-targeting best practices. Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your … [Read more...] about Get Found in Your Own Neighborhood! 5 Ways to Increase Your Local PPC Performance
PPC News Round Up for May 1, 2009
Happy Friday everyone ... More importantly, happy May! I hope that all these April showers are over and the May flowers are upon us. That might be an Indiana saying, as I doubt if you're in Florida you've ever heard of these 'seasons'. I digress, and I move on to this weeks roundup. Writing ads can always be a challenge. What do you focus on? How do you word your messages? … [Read more...] about PPC News Round Up for May 1, 2009
PPC News Round Up for April 24, 2009
How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you're invested too much time. Once you've put that much time into a landing page, it's no longer egile and it's can be changed rapidly for testing. What can slow you down? Graphics. Lesson: make your landing pages … [Read more...] about PPC News Round Up for April 24, 2009
Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
In many cases you may be running a strong, mature PPC campaign, exceeding your goals and driving strong results. The causes of this – strong keyword lists, effective ad creative, efficient bidding strategy, and a website that delivers on the promises made – are obvious and hopefully familiar. While your ad text in this situation may appear to be optimal, there are countless … [Read more...] about Simple PPC Ad Tests Can Drive Up Your Click-Throughs and Conversions
PPC News Roundup for April 17, 2009
Happy Friday everyone! I'm going to be out of town next week, but I'm sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I'm here now, let's get to this week's news, featuring lots more on landing pages. We begin this week with some AdWords and Analytics tips from the Inside AdWords blog. Since this is … [Read more...] about PPC News Roundup for April 17, 2009
Write PPC Ads that Scream and Stand Out From the Pack
We have covered the basics on writing benefit-driven ads that feature relevant, high-traffic keywords. Today, I would like to focus on writing ads that compete directly with your competitors and that make a conscious effort to stand out from the pack. Or beat them at their own game. In a crowded PPC landscape, the ads for each keyword can begin to look very similar. Why is … [Read more...] about Write PPC Ads that Scream and Stand Out From the Pack
PPC News Roundup for April 10, 2009
Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there's a lot going on, so read on! Some of you may have seen this in your AdWords reporting already - New conversion metrics. It caught us a little off guard yesterday. These new metrics allow you to track multiple conversions that stem from a single click. Cool … [Read more...] about PPC News Roundup for April 10, 2009
When Are Conversions Attributed to Your PPC Campaigns?
During our last blog series we discussed using the ad scheduling feature within Google AdWords to save time and money when managing a PPC campaign. That article sparked a few questions in regards to when a conversion is attributed within AdWords. In the previous post, we provided tactics for using the ad scheduling feature to automatically just your keyword bids, or completely … [Read more...] about When Are Conversions Attributed to Your PPC Campaigns?
