While no one denies the importance and affect organic SEO and search ranking can have on a brand, pay-per-click (PPC) advertisement is arguably faster and more efficient. Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to … [Read more...] about Creating Successful PPC Ad Copy for B2B and B2C
Search Results for: PPC
How to Troubleshoot PPC Performance (Template Download)
If one thing is certain there will always come a time when we have to troubleshoot the performance of paid search campaigns. As routine as this task is when flustered by a downward spiral it can be easy to miss common pitfalls. Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams. My … [Read more...] about How to Troubleshoot PPC Performance (Template Download)
Thriving in an AI World: Tips for PPC Professionals
Artificial intelligence is changing digital marketing drastically. Search Engine Journal even named 2019 the Year of Automated PPC. From automated bidding, ad placements, and even ad creation, it can feel as though humans aren't necessary for PPC. This is where digital marketers start to panic - when we see the work we are used to doing become increasingly automated. However, … [Read more...] about Thriving in an AI World: Tips for PPC Professionals
Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but I’m grateful for the journey that brought me here. So whether you are just starting out in PPC, whether you are a seasoned account manager, or whether you … [Read more...] about Lessons Learned as a PPC Analyst
The Definitive Programmatic Guide for PPC Managers
Written by Hanapin Marketing Programmatic Advertising is a sector of paid media that is growing rapidly and shows no signs of slowing down. According to eMarketer, in 2020, the US programmatic digital display ad spend is expected to grow 20.1%, to $68.97Bn. That’s 86.3% of total digital display spend. The way in which brands and advertisers reach the masses is changing, … [Read more...] about The Definitive Programmatic Guide for PPC Managers
Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
Have you ever ventured into the PPC twittersphere? People are sharing hints, celebrating victories, joining together in shared frustration over Facebook ruining everything (sorry, Facebook, but your platform breaks way too often for a company boasting $16.9 billion in second quarter revenue). If you work in PPC, you are a part of a great online community. But as great as we all … [Read more...] about Relinquishing Control Or: How I Learned to Stop Worrying and Love PPC Automation
Does PPC Make The World A Better Place?
The views expressed in this post are solely those of the author. I was recently spending time with some folks who I had never met, and before long, the conversation turned to current events - specifically the myriad of scandals in which the big tech companies have become embroiled. Soon, my new friends were discussing how creepy and distasteful it is that Google and Facebook … [Read more...] about Does PPC Make The World A Better Place?
Actionable PPC Tips for Personal Injury Law
Why won’t sharks attack lawyers? A professional courtesy. Ha! I’m just kidding. All the lawyers I know are wonderful people with big hearts, however, that doesn’t change the fact that they operate within a brutal vertical like personal injury law. For reference, personal injury law is a hyper-competitive space in all channels. In PPC, you’ll regularly see average CPCs of … [Read more...] about Actionable PPC Tips for Personal Injury Law
The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers
On July 10, Microsoft Advertising unleashed Ad Customizers. This new Microsoft Advertising feature is key towards helping marketers scale effective ads that will reach customers with the right message at the right time. In this episode of the PPC Newsflash, our experts Carrie Albright and Matt Umbro will give an overview of this exciting new feature and some tips for making … [Read more...] about The PPC Newsflash: Microsoft Advertising Rolls Out Ad Customizers
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
New Survey! How Has Machine Learning Impacted Your PPC?
We've heard a lot about Machine Learning these past few years. Lots of theories, predictions, speculations, and opinions. There's a ton of articles you can read that tell you how to improve your advertising with machine learning, what the future looks like with it, and the trends. But has anyone asked YOU how it's impacting your advertising? We've partnered up with Fred … [Read more...] about New Survey! How Has Machine Learning Impacted Your PPC?
How to Fuel Cross-Channel Growth with PPC
As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC. Nor is there any magical lever to pull that lets us drive cross-channel conversion. But we can dream, right? In the meantime, our experts have some fantastic tips for how to design your campaigns to break PPC out of its silo and use it to fuel growth across your … [Read more...] about How to Fuel Cross-Channel Growth with PPC
