Today, Google announced a site that acts as a one-stop shop for all your Google Adwords tools called the Google Agency Tool Kit. Within the site is several tools advertisers use every day to help create and optimize their PPC accounts. Below is a list of the tools on the page with a brief description of each. Tools to Plan: Ad Planner - Create targeted media plans … [Read more...] about Get All of Your AdWords PPC Tools in Place
Search Results for: PPC
PPC News Roundup for February 20, 2009
We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search. Yahoo! has a new "Rich Ad" platform, where you can insert videos and pictures, show your logos, and create deep links. It is currently invite only, but it is definitely … [Read more...] about PPC News Roundup for February 20, 2009
Happy Valentine’s Day From PPC Hero!
PPC Hero wishes everyone an ewy-gooey sickeningly sweet Valentine's Day! PPC Hero is offering up some PPC specific heart-shaped candies. He likes these much better than those personalized M&M's. Have a great holiday! … [Read more...] about Happy Valentine’s Day From PPC Hero!
PPC News Roundup for February 13, 2009
Happy Friday PPC geeks I don't want to jinx myself, but here goes nothing. I see perhaps a crack in winter's armor. Or at least I hope. This weather is sweet! Which is great, because I coincidentally broke my ankle last week, and hobbling / crutching around in snow doesn't sound too appealing. Back to the point of this article, here's this weeks roundup. Obviously, Google … [Read more...] about PPC News Roundup for February 13, 2009
PPC News Roundup for February 6, 2009
Happy Friday everyone! I’m taking a road trip up to Chicago this weekend to catch up with a bunch of old college buddies. I’m pretty excited … Plus, it’s not going to be -3 degrees outside, at least not for the foreseeable future. Here is this week’s roundup. Gordon Choi offers up some tips for 2009 SEM. Short and sweet, focusing on PPC. And don't we all love PPC? Watco? … [Read more...] about PPC News Roundup for February 6, 2009
How and When Mom and Pop Businesses Should Use PPC
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing … [Read more...] about How and When Mom and Pop Businesses Should Use PPC
Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! One of the reasons I love reading PPC Hero is that it’s written by people who actually create, manage and report on … [Read more...] about Highlight Your Keywords in Your PPC Ads to Generate Targeted, Relevant Clicks
Take the Mystery Out of PPC Budgeting
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! The hardest part of every advertising campaign is determining how much to spend. There are numerous variables to work … [Read more...] about Take the Mystery Out of PPC Budgeting
How To Write and Effectively Test Your PPC Ad Texts
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! How are you going to figure out what is the best PPC ad/creative in your campaign, if you haven’t identified the … [Read more...] about How To Write and Effectively Test Your PPC Ad Texts
PPC News Roundup for January 30, 2009
Greetings PPC Hero readers! We are recovering from 12" of snow and ice the past couple days. I was pretty happy, though, as Indiana University canceled classes for the first time since the 70's. Here's your weekly dose of PPC links ... Happy Friday! Brad Geddes gives us some helpful web-based tools to aid in your split testing. Brad highly suggests making sure you have enough … [Read more...] about PPC News Roundup for January 30, 2009
How To Decrease Your PPC Spend Smartly and Quickly
The end of the month is upon us. For many PPC managers this is crunch time for a number of reasons. You may be scrambling to meet that lead goal for the month, or complete that account optimization that is due this week. There are quite a few of you who are having a great month and you're actually slowing down your spend in order to remain within your monthly PPC budget. Today, … [Read more...] about How To Decrease Your PPC Spend Smartly and Quickly
PPC News Roundup for January 23, 2009
This week's roundup brings us some adieu about Match Types. Some discussion within the PPC community has lead to differing views about how they should be incorporated into your accounts. Does the state of the economy result in dirty PPC strategies? Should you still go for head keywords? SEM Geek gives their take, emphasizing the need to nurture and protect your brand. … [Read more...] about PPC News Roundup for January 23, 2009
