We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there's always adieu about Quality Score ... Anyways, read on. If you want to stay on top of the recent improvements to the calculation of Quality Score and what they mean for your clients, be sure to check out this post from Google. For all of those advertisers … [Read more...] about PPC News Roundup for December 5th, 2008
Search Results for: PPC
Utilize the Google Search Partner Network to Increase Your PPC Performance
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords' third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC campaign, and how can you monitor/manage them effectively. First, let's figure out what these Search Partners … [Read more...] about Utilize the Google Search Partner Network to Increase Your PPC Performance
Vertical PPC Search Engines and User Intent
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that's where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes sense to break out and try 2nd/3rd tier search engines – or better yet – vertical search engines. It all comes down to search intent. Over the past few years … [Read more...] about Vertical PPC Search Engines and User Intent
PPC News Roundup for November 28th, 2008
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age - PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad he's clicked on over the past 60 days. After 100 clicks, he's realized that 110 of them landed on a dead (404 error) page! Simply amazing. Note to … [Read more...] about PPC News Roundup for November 28th, 2008
Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC campaigns. In the question she asks: Often, you refer to contacting your Google or Yahoo rep about a problem. How do you get a rep? I have not … [Read more...] about Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
We are doing some catch up with our reader submitted questions so today we are posting another "Ask PPC Hero" article! Recently, we received a question from Shweta, and here is what they asked: "If I keep bad performing campaigns and good performing campaigns in a single account, will they affect each other in any ways?" Good question! In a nutshell; yes, a poor performing … [Read more...] about Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
Ask PPC Hero! PPC Geo Targeting Best Practices
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of responding only to her, I felt this would be a good excuse to recap some of the PPC geo targeting best practices! I set up a campaign, using different Ad … [Read more...] about Ask PPC Hero! PPC Geo Targeting Best Practices
Happy Thanksgiving from PPC Hero!
Happy Thanksgiving from PPC Hero! We love the holidays! And as you know, we love numbers! We're always analyzing our PPC performance, breaking down our stats. So, we thought we'd give some interesting numbers about Thanksgiving: $3.6 billion: The value of turkeys shipped in 2002. 1.6 billion pounds: The total weight of sweet potatoes produced by major sweet potato producing … [Read more...] about Happy Thanksgiving from PPC Hero!
PPC News Roundup For November 21st, 2008
Google has created a US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in a good ROI. Search Engine Land write that Microsoft says it's open to search-only deal with Yahoo!. The deal would consist of Yahoo outsourcing search … [Read more...] about PPC News Roundup For November 21st, 2008
Can Parked Domains Drag Down Your PPC Click-Through Rate?
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let's define what a parked domain is and how it's relevant to PPC. A parked domain is defined as a site that is undeveloped and belongs to a domain name registrar or a domain name holder. Google's … [Read more...] about Can Parked Domains Drag Down Your PPC Click-Through Rate?
PPC News Roundup For November 14th, 2008
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to the turn to winter. If only PPC Hero had the ability to change the weather. I may have to look into that ... Anyways, here's the weekly goods: Sometimes trying to target the long tail can be … [Read more...] about PPC News Roundup For November 14th, 2008
PPC Hero and Hanapin Marketing Are Looking For Good People
The Hanapin Marketing SEM crew is looking for new team members. If you're reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About the Jobs Don’t be lured by the bright lights of the big city! Come work for an award-winning and fast-growing tech company, in Bloomington, … [Read more...] about PPC Hero and Hanapin Marketing Are Looking For Good People