Trying to make your PPC ad copy stand out from the crowd can be a daunting task. Shane at semvironment has written a very insightful article to help you fend off the PPC ad copy zombies. For those of you in a highly competitive PPC landscape, this is some very useful information. This post from Search Engine Land expands past PPC, but it's a good end-of-the-year check list … [Read more...] about PPC News Roundup for December 19th, 2008
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PPC Hero Landing Page Critique Podcast – PhosphoSolutions
Today's PPC Hero Landing Page Critique Podcast will focus on PhosphoSolutions, submitted by Mike Browning. Mike said in submission that his goal is to increase sales from his website. PhosphoSolutions is a company that is dedicated to making and selling antibodies. With this in mind, the PPC Hero team set out to give Mike some tips and advice on optimizing his landing page. … [Read more...] about PPC Hero Landing Page Critique Podcast – PhosphoSolutions
A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
Two things happened today that dictated the content of this blog post. First of all, the AdWords blog posted this "Quick Tip" on using keyword match types on negative keywords. Good idea, but not enough info. And then secondly, I had a client call asking a question about Embedded Match (specifically negative Exact Match) that I was more than happy to answer. There's nothing … [Read more...] about A PPC Refresher Course: Fine Tune Your Campaigns with Negative Keywords
PPC News Roundup for December 12th, 2008
The holiday season is quickly approaching. As I am still in Grad School (done in May, whew!), I have the pleasure of taking a two week break to visit my family and vacation. I hope the rest of you enjoy the holidays as well. Here's the roundup for this week. Scott Brinker over at the Post-Click Marketing blog has written a very interesting article on search marketing … [Read more...] about PPC News Roundup for December 12th, 2008
Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
Managing a pay-per-click account long term is an interesting task, to say the least. Looking at the same account structure day in, day out and pulling the same reports each week takes its toll on the unsuspecting PPC manager. Without a supportive team or careful planning, it is pretty easy to get stuck in a rut! Sometimes that means you adopt a "set it and forget it" … [Read more...] about Long Term PPC Management – Learn How to Avoid Getting Stuck in a Rut
PPC News Roundup for December 5th, 2008
We have some helpful videos this week to spice up your life, as well as much adieu about Quality Score. I guess there's always adieu about Quality Score ... Anyways, read on. If you want to stay on top of the recent improvements to the calculation of Quality Score and what they mean for your clients, be sure to check out this post from Google. For all of those advertisers … [Read more...] about PPC News Roundup for December 5th, 2008
Utilize the Google Search Partner Network to Increase Your PPC Performance
We often discuss the search network and content network distribution within Google AdWords. However, we have not explored AdWords' third distribution channel: Google Search Partners. Today, we will discuss the these Google Search Partners are, how they effect your PPC campaign, and how can you monitor/manage them effectively. First, let's figure out what these Search Partners … [Read more...] about Utilize the Google Search Partner Network to Increase Your PPC Performance
Vertical PPC Search Engines and User Intent
Here at PPC Hero, we generally talk about the Googles, Yahoos and MSNs of the world. With good reason too, that's where the bulk of traffic is and where you should spend most of your time. However, sometimes it makes sense to break out and try 2nd/3rd tier search engines – or better yet – vertical search engines. It all comes down to search intent. Over the past few years … [Read more...] about Vertical PPC Search Engines and User Intent
PPC News Roundup for November 28th, 2008
I hope everyone is enjoying their turkey day break! Knock out that food coma from yesterday with a little Brain Age - PPC Hero style. Gobble Gobble! Jeremy Mayes at PPC Discussions has been keeping track of every AdWords ad he's clicked on over the past 60 days. After 100 clicks, he's realized that 110 of them landed on a dead (404 error) page! Simply amazing. Note to … [Read more...] about PPC News Roundup for November 28th, 2008
Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Occasionally we here at PPC Hero will get questions from readers regarding all sorts of subjects. We recently received a question about how to get a dedicated Google or Yahoo! representative to help assist in the management of your PPC campaigns. In the question she asks: Often, you refer to contacting your Google or Yahoo rep about a problem. How do you get a rep? I have not … [Read more...] about Ask PPC Hero! How to Get a Dedicated Google or Yahoo! Representative
Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
We are doing some catch up with our reader submitted questions so today we are posting another "Ask PPC Hero" article! Recently, we received a question from Shweta, and here is what they asked: "If I keep bad performing campaigns and good performing campaigns in a single account, will they affect each other in any ways?" Good question! In a nutshell; yes, a poor performing … [Read more...] about Ask PPC Hero! How Does a Weak Campaign Affect the Rest of Your AdWords Account?
Ask PPC Hero! PPC Geo Targeting Best Practices
Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of responding only to her, I felt this would be a good excuse to recap some of the PPC geo targeting best practices! I set up a campaign, using different Ad … [Read more...] about Ask PPC Hero! PPC Geo Targeting Best Practices
