Last week, we received a question (well, a series of questions!) from a faithful reader regarding PPC geo targeting. Her questions were based off a post that I wrote last year, and were really focused on strategy. In lieu of responding only to her, I felt this would be a good excuse to recap some of the PPC geo targeting best practices! I set up a campaign, using different Ad … [Read more...] about Ask PPC Hero! PPC Geo Targeting Best Practices
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Happy Thanksgiving from PPC Hero!
Happy Thanksgiving from PPC Hero! We love the holidays! And as you know, we love numbers! We're always analyzing our PPC performance, breaking down our stats. So, we thought we'd give some interesting numbers about Thanksgiving: $3.6 billion: The value of turkeys shipped in 2002. 1.6 billion pounds: The total weight of sweet potatoes produced by major sweet potato producing … [Read more...] about Happy Thanksgiving from PPC Hero!
PPC News Roundup For November 21st, 2008
Google has created a US search based keyword tool. Over at search engine round table they have posted a screen shot and the new features which includes keywords that you may not be advertising on that would possibly bring in a good ROI. Search Engine Land write that Microsoft says it's open to search-only deal with Yahoo!. The deal would consist of Yahoo outsourcing search … [Read more...] about PPC News Roundup For November 21st, 2008
Can Parked Domains Drag Down Your PPC Click-Through Rate?
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let's define what a parked domain is and how it's relevant to PPC. A parked domain is defined as a site that is undeveloped and belongs to a domain name registrar or a domain name holder. Google's … [Read more...] about Can Parked Domains Drag Down Your PPC Click-Through Rate?
PPC News Roundup For November 14th, 2008
Quite the week for PPC news if I do say so myself. We also have a ton of SEO news that can be found at our sidekick site, SEO Boy! Further, I would like to give two thumbs down to the turn to winter. If only PPC Hero had the ability to change the weather. I may have to look into that ... Anyways, here's the weekly goods: Sometimes trying to target the long tail can be … [Read more...] about PPC News Roundup For November 14th, 2008
PPC Hero and Hanapin Marketing Are Looking For Good People
The Hanapin Marketing SEM crew is looking for new team members. If you're reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About the Jobs Don’t be lured by the bright lights of the big city! Come work for an award-winning and fast-growing tech company, in Bloomington, … [Read more...] about PPC Hero and Hanapin Marketing Are Looking For Good People
PPC Hero Sightings From Around the Blogosphere! Check Out Our Recent Apperances!
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. The PPC Hero team has three great news items to share with everyone! We have been long-time readers of Website Magazine and recently, we've been asked to contribute to this very fine publication! Our most recent article, Developing the Right PPC Bidding Strategy, was published in the … [Read more...] about PPC Hero Sightings From Around the Blogosphere! Check Out Our Recent Apperances!
We Recommend You Attend These Two PPC Webcasts From Search Marketing Now
One great source of insightful, interesting paid search marketing webcasts is Search Marketing Now. We attend their webcasts often and usually take away a handful of good ideas for our own PPC accounts. We thought we'd let everyone know that the Search Marketing Now team has two great webcasts coming up. Here is the schedule: November 11 - 1 PM EST Writing Killer Text Ad … [Read more...] about We Recommend You Attend These Two PPC Webcasts From Search Marketing Now
PPC News Roundup For November 7th, 2008
The fine folks over at Search Engine Guide have just finished up their 12 post guide to Keyword Research, Selection, and Organization. Good details, useful advice, check it out! Included in the AdWords monthly budget beta? If so you should read Semvironments blog on the pros and cons of the new beta. They break down the pros and cons of each daily budget setting and monthly … [Read more...] about PPC News Roundup For November 7th, 2008
Google Says You Should be Including Canada in All Your PPC Campaigns, What!?
In the Google newsletter yesterday they announced that they will be automatically including Canada in all new campaigns. If you don't want to target Canada you must remember to go into your campaign and remove the country from your geo-targeting settings. We want to call your attention to a change in the campaign set-up process. The default location targeting setting now … [Read more...] about Google Says You Should be Including Canada in All Your PPC Campaigns, What!?
Don’t Forget to Vote Today… For PPC Hero!
With all of the fervor of the political climate today, PPC Hero has gotten caught in the excitement and announced his candidacy for President! Sure, maybe he announced his campaign a little late… on election day! But friends, he’s confident of a big win in the polls. And not only is PPC Hero running for President, but SEO Boy is his running mate, and they created their own … [Read more...] about Don’t Forget to Vote Today… For PPC Hero!
Help PPCHero Support the Red Cross National Disaster Relief Fund
The American Red Cross desperately needs everyone's help to support the National Disaster Relief Fund. You can help the victims of thousands of disasters across the country each year, disasters like the Hurricanes of 2008, by making a financial gift to the American Red Cross Disaster Relief Fund. Your financial contributions will help provide victims of disasters shelter, … [Read more...] about Help PPCHero Support the Red Cross National Disaster Relief Fund
