Surely by now you know of the social networking phenomenon sweeping the web. These social networking sites, like Facebook, offer advertising with text ads, akin to trusty AdWords. If your target audience is the younger, hip crowd, then this might seem like a great way to reach out to them. However, advertising on these platforms may not be the best way to spend your PPC budget. … [Read more...] about PPC News Roundup for August 20, 2008
Search Results for: PPC
Two Match Type Strategies That Can Enhance Your PPC Performance
Last week I wrote an article about an account that we inherited that had been constructed and managed poorly. One of the strategies I called into question was separating keyword match types into unique ad groups within Google AdWords. However, we had quite a few comments from our readers stating that this is a strategy that they employ frequently with great results. This is … [Read more...] about Two Match Type Strategies That Can Enhance Your PPC Performance
A Poor PPC Account Structure Will Make Your Campaign Suffer
We frequently discuss PPC account structure and with good reason: your account structure can greatly affect the performance of your campaign. Honestly, I believe that account structure is one of the most important (if not the most important) elements of your PPC campaign. Recently, we acquired a new client who had been using another firm to manage their PPC. Our client hired … [Read more...] about A Poor PPC Account Structure Will Make Your Campaign Suffer
PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself. Odd... Regardless, the content is still great and is chocked full of PPC goodies for your consumption! Post Click Marketing Joe wrote an article for the Post Click Marketing blog that details … [Read more...] about PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
PPC Hero Readers Can Get a Great Deal on PPC Summit
Pay Per Click Summit has a special deal for PPC Hero readers! The PPC Summit folks would like to offer PPC Hero readers a 10% discount plus $200 off the registration fee if you act before the early bird cut-off date of Sept. 2. If you're thinking of attending... this isn't a bad deal. Here are the details: Pay Per Click (PPC) Summit LA (Sept. 25-26) Discover The 10 … [Read more...] about PPC Hero Readers Can Get a Great Deal on PPC Summit
PPC News Roundup for August 13, 2008
Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows. Certainly, if you see your campaign having a peak Christmas season or something of this nature, this blog post will help you optimize your budget … [Read more...] about PPC News Roundup for August 13, 2008
How to Use Google’s Insights for Search to Improve Your PPC Management
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my "Insights Expose" I'd like to simply discuss how useful it will be for PPC management. There are loads of potential implications ranging from enhanced … [Read more...] about How to Use Google’s Insights for Search to Improve Your PPC Management
Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership. We've had a great turnout so far, but we know there are several of you who haven't participated yet (and I know who you are...). This is your last chance to share a little about yourself and help us out on our eternal quest for PPC knowledge. I … [Read more...] about Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
PPC News Roundup for August 6, 2008
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what … [Read more...] about PPC News Roundup for August 6, 2008
How To Grow Your PPC Campaign Organically
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can test your messaging, get real user responses, and adjust accordingly in almost real-time. However, I've learned with some campaigns that I need to … [Read more...] about How To Grow Your PPC Campaign Organically
PPC News Roundup for July 30, 2008
Ever consider venturing away from the main PPC search engines - Google, Yahoo, and MSN? Perhaps you've been intrigued with the re-branding and launch of Ask.com, formerly AskJeeves.com. Could this help drive the niche traffic you're looking for? Perhaps not says George Kepnick over at PPC blog. George gives his firsthand experience with their PPC advertising service. Rand at … [Read more...] about PPC News Roundup for July 30, 2008
Calling All PPC Managers! Take the PPC Industry Survey Today
Continuing in our effort to learn about PPC Hero's readers, we have created a PPC Industry Survey. Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry at … [Read more...] about Calling All PPC Managers! Take the PPC Industry Survey Today
