Does your PPC campaign have seasonal highs and lows? Do you wonder how to optimize for these peaks and valleys? If so, the folks over at Pay Per Click Journal have some advice on preparing for seasonal highs and lows. Certainly, if you see your campaign having a peak Christmas season or something of this nature, this blog post will help you optimize your budget … [Read more...] about PPC News Roundup for August 13, 2008
Search Results for: PPC
How to Use Google’s Insights for Search to Improve Your PPC Management
Last week, Google announced their new Insights for Search tool. Since the announcement, every major search marketing blog has been able to rave, rant or otherwise discuss this interesting new market research device. For my "Insights Expose" I'd like to simply discuss how useful it will be for PPC management. There are loads of potential implications ranging from enhanced … [Read more...] about How to Use Google’s Insights for Search to Improve Your PPC Management
Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
Over the last few weeks, we have been conducting the PPC Industry Survey in an effort to learn more about our core readership. We've had a great turnout so far, but we know there are several of you who haven't participated yet (and I know who you are...). This is your last chance to share a little about yourself and help us out on our eternal quest for PPC knowledge. I … [Read more...] about Have You Taken the PPC Industry Survey Yet? This is Your Last Chance!
PPC News Roundup for August 6, 2008
We all know the pains associated with broad match keywords that may have no relation to what you are actually targeting in your PPC campaigns. The folks over at PPC-Advice.com offer up some useful strategies to counter this issue. We typically employ negative keywords as the weapon against these broad match keywords. This post outlines what negative keywords are useful and what … [Read more...] about PPC News Roundup for August 6, 2008
How To Grow Your PPC Campaign Organically
PPC management can move at break-neck speed. A PPC campaign can see immediate results, and you can manage your campaign at this rate. This is truly remarkable. Never has a marketing tool of this power been unleashed where you can test your messaging, get real user responses, and adjust accordingly in almost real-time. However, I've learned with some campaigns that I need to … [Read more...] about How To Grow Your PPC Campaign Organically
PPC News Roundup for July 30, 2008
Ever consider venturing away from the main PPC search engines - Google, Yahoo, and MSN? Perhaps you've been intrigued with the re-branding and launch of Ask.com, formerly AskJeeves.com. Could this help drive the niche traffic you're looking for? Perhaps not says George Kepnick over at PPC blog. George gives his firsthand experience with their PPC advertising service. Rand at … [Read more...] about PPC News Roundup for July 30, 2008
Calling All PPC Managers! Take the PPC Industry Survey Today
Continuing in our effort to learn about PPC Hero's readers, we have created a PPC Industry Survey. Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry at … [Read more...] about Calling All PPC Managers! Take the PPC Industry Survey Today
PPC News Roundup for July 23, 2008
What are your thoughts on the new Google Adwords Keyword Tool? Andrew Goodman from Traffick.com finds after much talk from disbelievers that he does think the Google tool provides good information on many different fronts. Get super selling copy writing skills from Marketing With Chris Imamshah. This copy can be used in your PPC ad text and landing pages to help increase … [Read more...] about PPC News Roundup for July 23, 2008
Post-Click Marketing for PPC Heroes
Welcome to the first in a series of special guest articles that we'll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing … [Read more...] about Post-Click Marketing for PPC Heroes
There’s Still Time to Submit your PPC Success Story & Win!
Earlier in July I posted our first contest where any PPC advertiser who submits a great PPC success story will be in the running to win great prizes if picked! The due date for all success stories was last week, however we're extending that deadline one more week. Here is the gist if you're interested: Have a great success story you would like to share with other PPC … [Read more...] about There’s Still Time to Submit your PPC Success Story & Win!
PPC News Roundup for July 15, 2008
Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements. Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with … [Read more...] about PPC News Roundup for July 15, 2008
Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
If you are running a Yahoo search marketing campaign: you have to read this post. Don't mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing campaign without you. Just last Friday I ranted on how Yahoo's new market reserve price killed one of my campaigns. The hits just keep coming as I … [Read more...] about Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out