What are your thoughts on the new Google Adwords Keyword Tool? Andrew Goodman from Traffick.com finds after much talk from disbelievers that he does think the Google tool provides good information on many different fronts. Get super selling copy writing skills from Marketing With Chris Imamshah. This copy can be used in your PPC ad text and landing pages to help increase … [Read more...] about PPC News Roundup for July 23, 2008
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Post-Click Marketing for PPC Heroes
Welcome to the first in a series of special guest articles that we'll be publishing. This first article was writtne by Scott Brinker. Scott Brinker is a co-founder, president, and chief technology officer of ion interactive, a company that specializes in post-click marketing software and services for marketers and agencies. He blogs regularly at their Post-Click Marketing … [Read more...] about Post-Click Marketing for PPC Heroes
There’s Still Time to Submit your PPC Success Story & Win!
Earlier in July I posted our first contest where any PPC advertiser who submits a great PPC success story will be in the running to win great prizes if picked! The due date for all success stories was last week, however we're extending that deadline one more week. Here is the gist if you're interested: Have a great success story you would like to share with other PPC … [Read more...] about There’s Still Time to Submit your PPC Success Story & Win!
PPC News Roundup for July 15, 2008
Scott over at Post-Click Marketing Blog frequently conjures very interesting metaphors for search marketing, and I love a good metaphor! In this post, Scott draws comparisons from post-notes and billboard and how they are a reflection of your PPC campaign elements. Ashley over at Online Marketing blog has written a solid article on 5 Tips for Driving Qualified Traffic with … [Read more...] about PPC News Roundup for July 15, 2008
Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
If you are running a Yahoo search marketing campaign: you have to read this post. Don't mean to cause a panic, but this is import folks. Last month I reported that Yahoo was going to automatically optimize your search marketing campaign without you. Just last Friday I ranted on how Yahoo's new market reserve price killed one of my campaigns. The hits just keep coming as I … [Read more...] about Yahoo Can Still Alter Your PPC Account And This Time You Can’t Opt Out
PPC News Roundup for July 9, 2008
Looking to be a guest blogger on a popular SEM blog? Look no further! Michael Gray from Graywolf's SEO blog is looking to accept guest posts to his blog. He only has a few requirements; the post must be educational, informative or entertaining and must have correct grammar! Arnold from Search Engine Journal writes about Google's new keyword tool including search volume data … [Read more...] about PPC News Roundup for July 9, 2008
Tell Us Your Best PPC Success Story & Win Great Prizes!
Have a great success story you would like to share with other PPC advertisers? We want to hear it! If your PPC account was once suffering a poor ROI, low click volume or too high a cost-per-lead, etc. but is now performing well, we want to know what you did to get it to perform well and how you did it! We’re collecting entries for the best PPC success story and the winner … [Read more...] about Tell Us Your Best PPC Success Story & Win Great Prizes!
Send Us Your Submission for the PPC Hero Landing Page Critique!
As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing page has the ability to convert at a higher rate, generate more sales, and engage your audience at a deeper level - and we would like to help you with … [Read more...] about Send Us Your Submission for the PPC Hero Landing Page Critique!
PPC News Roundup for July 3, 2008
If you're wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela's new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can't wait to read them David! Wondering how you can create a radio ad with success in Adwords? Shoemoney says it's been a great source of … [Read more...] about PPC News Roundup for July 3, 2008
Happy 4th of July from PPC Hero!
Greetings! It is that time of year again where Americans celebrate their independence. Fireworks, backyard bar-b-ques, humidity and sparkles - the 4th has it all! We wish everyone a happy 4th of July and wish you all a safe and fun holiday. As you can see, PPC Hero as taken on the persona of Uncle Sam ("I Want You to have a successful PPC campaign") and SEO Boy is our … [Read more...] about Happy 4th of July from PPC Hero!
PPC Management Handbooks
Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It … [Read more...] about PPC Management Handbooks
PPC News Roundup for June 26, 2008
The folks over at SEOMoz are known for their organic search prowess, so it's a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of PPC. If you're a beginner or just want a solid refresher course, this is a great video to watch. We're big fans of trying to better understand … [Read more...] about PPC News Roundup for June 26, 2008
