Looking to be a guest blogger on a popular SEM blog? Look no further! Michael Gray from Graywolf's SEO blog is looking to accept guest posts to his blog. He only has a few requirements; the post must be educational, informative or entertaining and must have correct grammar! Arnold from Search Engine Journal writes about Google's new keyword tool including search volume data … [Read more...] about PPC News Roundup for July 9, 2008
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Tell Us Your Best PPC Success Story & Win Great Prizes!
Have a great success story you would like to share with other PPC advertisers? We want to hear it! If your PPC account was once suffering a poor ROI, low click volume or too high a cost-per-lead, etc. but is now performing well, we want to know what you did to get it to perform well and how you did it! We’re collecting entries for the best PPC success story and the winner … [Read more...] about Tell Us Your Best PPC Success Story & Win Great Prizes!
Send Us Your Submission for the PPC Hero Landing Page Critique!
As you may know, we discuss landing pages rather frequently here at PPC Hero. They are a crucial element of your paid search marketing campaign and we feel that your (and our!) landing pages could always be better. Your landing page has the ability to convert at a higher rate, generate more sales, and engage your audience at a deeper level - and we would like to help you with … [Read more...] about Send Us Your Submission for the PPC Hero Landing Page Critique!
PPC News Roundup for July 3, 2008
If you're wanting excellent tips on how to build a profitable PPC campaign, check out David Szetela's new weekly column on SEW called, Profitable PPC. The series will aim to build and optimize successful PPC campaigns from start to finish. Can't wait to read them David! Wondering how you can create a radio ad with success in Adwords? Shoemoney says it's been a great source of … [Read more...] about PPC News Roundup for July 3, 2008
Happy 4th of July from PPC Hero!
Greetings! It is that time of year again where Americans celebrate their independence. Fireworks, backyard bar-b-ques, humidity and sparkles - the 4th has it all! We wish everyone a happy 4th of July and wish you all a safe and fun holiday. As you can see, PPC Hero as taken on the persona of Uncle Sam ("I Want You to have a successful PPC campaign") and SEO Boy is our … [Read more...] about Happy 4th of July from PPC Hero!
PPC Management Handbooks
Welcome to PPC Hero Handbooks. PPC Handbooks are a way for advertisers to learn more about a niche topic among the PPC world. Currently, we have two very popular handbooks for you to read. One is the Google Quality Score Handbook which talks about do’s and don’ts and best practices to achieve the best Google quality score possible. The other is the Yahoo Panama handbook. It … [Read more...] about PPC Management Handbooks
PPC News Roundup for June 26, 2008
The folks over at SEOMoz are known for their organic search prowess, so it's a pleasant surprise to stumble across some decent PPC content over there. In a guest appearance on White Board Friday, Tom Critchlow explains the basics of PPC. If you're a beginner or just want a solid refresher course, this is a great video to watch. We're big fans of trying to better understand … [Read more...] about PPC News Roundup for June 26, 2008
PPC News Roundup for June 18, 2008
What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
PPC News Roundup for June 12, 2008
If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool? Most of us have, but the Rimm-Kaufman blog would argue that you may be misinterpreting it's use. The argument is that some advertisers … [Read more...] about PPC News Roundup for June 12, 2008
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that … [Read more...] about Don’t Make This Mistake When Opening A New PPC Account!
3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what information they have to offer about your account. In this blog post I’ll discuss 4 very cool and useful Google Analytics reports that … [Read more...] about 3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!