If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is … [Read more...] about 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
Search Results for: PPC
How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I'd take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I've written instructional posts on how to set up the proper URL tagging for Yahoo! and MSN adCenter. Several readers commented with … [Read more...] about How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
Yahoo Is Going to Automatically Optimize Your PPC Account Without You
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn't say exactly what was updated, so I went ahead and asked my Yahoo Representative for a quick summary of what has been changed (side note, my Yahoo Representative is great: he always has speedy, thorough … [Read more...] about Yahoo Is Going to Automatically Optimize Your PPC Account Without You
Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
If I've told you once, I've told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement … [Read more...] about Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
PPC News Roundup for May 29, 2009
Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn't the greatest, she's optimistic that as the social platforms evolve, their ad targeting will improve and thus paid advertising … [Read more...] about PPC News Roundup for May 29, 2009
Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my painful cry of "D'oh!" I'm guilty. I've been caught red-handed. I am exactly who this article was written for. Some advertisers optimize their pay per click … [Read more...] about Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
PPC News Roundup for May 22, 2008
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to … [Read more...] about From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Getting PPC Advice from Yahoo!? Take the Good with the Bad
Reading search marketing blogs is like a box of chocolates – you never know what you're gonna get. Today I was scrolling through my blog reader quickly reviewing the "big three" blogs. When I got to the YSM Blog, I was greeted with this headline: "Writing Effective Ads." With a smile I clicked through and began reading. Very soon into this excerpt from Yahoo!'s Smart Start … [Read more...] about Getting PPC Advice from Yahoo!? Take the Good with the Bad
Your Contact Form Might Be Hurting Your PPC Campaign
Beyond your keywords, ad text, and your landing page, the engine that drives your PPC campaign is your contact form (if you're generating leads). If your contact form isn’t geared toward your core audience, and if it’s not requesting the appropriate amount of information, then you’re shooting yourself (and your PPC campaign) in the foot. Most users guard their personal … [Read more...] about Your Contact Form Might Be Hurting Your PPC Campaign
PPC Hero Readers Are Winners!
The results from the PPC Summit Best Practices & Successful Strategies Contest are in, and one of our very own readers has won! The winner is Sterling Simpson from AbeBooks.com. Sterling has won a free pass to either PPC Summit San Francisco (May 19-20) or Los Angeles (Sept. 25-26). Way to go Sterling! Just for participating in the contest, PPC Summit is extending a special … [Read more...] about PPC Hero Readers Are Winners!
PPC News Roundup for May 13, 2008
"You just launched your PPC campaign, now what?", says Shimon Sandler. Shimon gives excellent ideas for a post launch PPC process. We use some of these ideas here at Hanapin Marketing and they truly enhance the quality of our PPC campaigns and customer satisfaction. Take it from the Multivariate Testing Expert, Jonathan Mendez, as he gives his secrets to MVT success. See how … [Read more...] about PPC News Roundup for May 13, 2008