What's the future of Google Adwords Pay-Per-Action model? According to Search Engine Roundtable who spoke directly with their Google rep, Google doesn't know where they're headed with the PPA model but they're not sending out any invitations to be a part of the beta, "while t he product team figures out what direction the model will take in the future." Interesting… Search … [Read more...] about PPC News Roundup for June 18, 2008
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Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
PPC News Roundup for June 12, 2008
If you run PPC campaigns that target markets around the world, this post is a must read. Kerstin Baker-Ash does a great job of summarizing tactics, pitfalls and the subtleties of language barriers. Have you used the AdWords Preview Tool? Most of us have, but the Rimm-Kaufman blog would argue that you may be misinterpreting it's use. The argument is that some advertisers … [Read more...] about PPC News Roundup for June 12, 2008
Don’t Make This Mistake When Opening A New PPC Account!
What I found the other day with a Google Adwords account I have actually seen before, which makes me think this mistake could possibly be a common one new Adwords users make when opening an account. The problem: The advertiser opened a new Google Adwords account and generated no impressions or clicks for days. When he went to look at the ad diagnostics tool, it said that … [Read more...] about Don’t Make This Mistake When Opening A New PPC Account!
3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
Too many times I’ve learned new things about a program when I wasn’t necessarily looking to learn new things. When using Google Analytics it’s really easy to get lost in all the data, but sometimes it’s necessary to take the time and see what information they have to offer about your account. In this blog post I’ll discuss 4 very cool and useful Google Analytics reports that … [Read more...] about 3 Google Analytics Reports You Aren’t Using To Boost Your PPC Campaigns – But You Should!
3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
If you own an e-commerce site you know how important it is to get accurate reporting in order to manage your marketing programs. That’s why I use Google analytics. Google analytics is a free tool used for reporting on your site as a whole, not just on Google stats. It reports on all traffic sources, revenue sources, top landing pages, etc. But what I’d like to discuss today is … [Read more...] about 3 Google Analytics Ecommerce Reports That Will Improve Your PPC Campaigns
How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
This entire week is dedicated to helping you maximize your PPC results by utilizing analytics data. Today I thought I'd take another look at one of my favorite subjects – tracking 3rd party PPC traffic with Google Analytics. Previously I've written instructional posts on how to set up the proper URL tagging for Yahoo! and MSN adCenter. Several readers commented with … [Read more...] about How to Troubleshoot When Tracking 3rd Party PPC through Google Analytics
Yahoo Is Going to Automatically Optimize Your PPC Account Without You
I received an email this weekend from Yahoo saying that they were updating their Terms & Conditions for their search marketing accounts. However, within the email they didn't say exactly what was updated, so I went ahead and asked my Yahoo Representative for a quick summary of what has been changed (side note, my Yahoo Representative is great: he always has speedy, thorough … [Read more...] about Yahoo Is Going to Automatically Optimize Your PPC Account Without You
Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
If I've told you once, I've told you a thousand times – pay-per-click management and a working knowledge of analytics go hand in hand! Over the past year, all of us here at PPC Hero have written a post here and there relating back to web analytics, and that usually means Google Analytics. As we planned our newest series, we felt it was high time we made a definitive statement … [Read more...] about Give Us 5 Days, and We’ll Teach You How to Maximize Your PPC Results by Using Google Analytics
PPC News Roundup for May 29, 2009
Ever think about the future of search marketing in a social web world? Kerstin Baker-Ash has written an intriguing article discussing current pitfalls in utilizing paid advertising on social networks. While the current advertising situation isn't the greatest, she's optimistic that as the social platforms evolve, their ad targeting will improve and thus paid advertising … [Read more...] about PPC News Roundup for May 29, 2009
Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
When I read the Different Engines, Different Tactics article from the MSN adCenter blog, I literally felt a slap on my face. This topic zeroed in on one of my PPC weaknesses and everyone in my office could hear my painful cry of "D'oh!" I'm guilty. I've been caught red-handed. I am exactly who this article was written for. Some advertisers optimize their pay per click … [Read more...] about Avoid the One Size Fits All Mentality! PPC Search Engines Are Not Created Equal
PPC News Roundup for May 22, 2008
Still having trouble with the Google Adwords Quality score? Check out this cool video by Matthew Bredel from 'Inside the Marketing Mind' that goes in depth about what the quality score is, and how you can improve it within your account. Writing ads with strong calls-to-action is one of those techniques every PPC advertiser should be using! In case you are new to what a … [Read more...] about PPC News Roundup for May 22, 2008
