We are at the beginning of the month and you are setting your pay-per-click goals - or at least you should be! This may seem rudimentary but you need to make sure that from month-to-month you have core objectives and goals in mind when managing your PPC campaign. If you don't have a clear, concise direction, then you may be wandering aimlessly. At the end and beginning of each … [Read more...] about Have You Set Your PPC Goals for the Month? Do It Now!
Search Results for: PPC
Happy Cinco de Mayo from PPC Hero!
As you know, we are a festive bunch here at PPC Hero. Our friendly neighborhood paid search marketing superhero is a big fan of every holiday (see the evidence here!). We would like to wish everyone a happy Cinco de Mayo! (Yes, we are a couple days early!) And keep in mind that Cinco de Mayo is not a celebration of Mexican independence but the holiday commemorates an initial … [Read more...] about Happy Cinco de Mayo from PPC Hero!
PPC News Roundup for April 30, 2008
Having problems lowering your PPC bounce rate? Traffic.com says to take a look at your homepage and landing pages one more time. If you have an annoying splash page that people have to find their way out of or if your customers have to request a pin or register just to view your site, that could be attributing to your higher bounce rates. "Let's talk landing pages", says … [Read more...] about PPC News Roundup for April 30, 2008
Ask PPC Hero! Is Bidding On Your Competitor’s Trademark Terms Legal?
We frequently receive questions from readers in regards to PPC strategy, management, the industry at large, etc. and we usually respond on an individual level but we are shifting gears slightly. If one person has a question on PPC, more-than-likely other people have similar a question. So, we thought we'd share our answers as questions come in and help everyone! I will answer … [Read more...] about Ask PPC Hero! Is Bidding On Your Competitor’s Trademark Terms Legal?
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven't discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, "The Dead End Thank You … [Read more...] about PPC News Roundup for April 23, 2008
PPC News Roundup for April 16, 2008
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told "Buy Now" or "Add to Cart" if they want more time to read your copy, and make their own decision. I think a blend could be … [Read more...] about PPC News Roundup for April 16, 2008
Build a Strong PPC Foundation with Better Keyword Research
The foundation of every pay-per-click campaign is keywords. Plain and simple. Without a solid keyword foundation your campaigns will be on shaky ground. By this I mean if you don't have a well-thought-out plan for your initial keyword research, as well as continued keyword expansion, you could be hindering your PPC performance, possibly from the inception of your campaign. Next … [Read more...] about Build a Strong PPC Foundation with Better Keyword Research
PPC News Roundup for April 9, 2008
The future of advertising will soon arrive (in Q3, 2008)! At least according to Yahoo. Recently, Yahoo announced AMP, a new advertising platform that will revolutionize my life and yours (according to Yahoo). Right now, the video they have posted to the site is geared toward publishers, and not advertisers. Is AMP going to be available on both sides of the coin? If AMP isn't … [Read more...] about PPC News Roundup for April 9, 2008
Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN's adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain … [Read more...] about Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
I was reading an article about sharks and it got me thinking about PPC management. Sure, most people's brains may not make that leap, but that's the way I roll. Sharks have been around for approximately 450 million years. Their survival is not by accident; it is a result of evolutionary instinct combined with aggressive predatory skills. And the one biological aspect of a … [Read more...] about Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark
PPC Blog Roundup for April 3, 2008
Jennifer Slegg reminds us in this post that CTR isn't always the most important PPC metric to track. Conversions are extremely important, and putting a price in your ad text is a good way to pre-qualify your traffic and increase conversion rates. Dear Adwords… I wish every PPC blog post started this way! Jeremy Mays at PPC Discussions wrote this open letter to AdWords … [Read more...] about PPC Blog Roundup for April 3, 2008
PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The 'USP' as he calls it helps your … [Read more...] about PPC News Roundup for March 28, 2008