When it comes to successful paid search marketing, we can't emphasize account structure enough. A well-planned, calculated account structure will allow you to manage your campaigns faster & easier as there will be less clutter, and when your account is structured properly this will aid your quality score as well. Joy Brazelle at Serengeti Communication has written a good, … [Read more...] about PPC News Roundup for March 19, 2008
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Happy St. Patrick’s Day from PPC Hero!
Yes, there is a pot o' gold at the end of the PPC rainbow! Happy St. Patrick's Day from PPC Hero! … [Read more...] about Happy St. Patrick’s Day from PPC Hero!
PPC News Roundup for March 12, 2008
Jeremey Mays from PPC Discussions posts a very helpful and insightful Adwords Quality Score FAQ. Questions range from 'how can I improve my quality score?' to 'is having flash on my site bad for my quality score?' Matt Lester at Search Engine Land has stripped down a successful search marketing campaign down to the basics. Sure, this post is general and each of these 10 topics … [Read more...] about PPC News Roundup for March 12, 2008
PPC Hero is One Year Old!
It was one year ago today that we posted our first article to PPC Hero. As you can see, he's a little over zealous with the celebration. Jumping out of a cake sounds like a good idea, but it can be messy. The movies make it look so easy! Here's a quick snapshot of the progress we've made in 365 days: Articles Posted to PPC Hero: 473 RSS Subscribers: 854 Comments: … [Read more...] about PPC Hero is One Year Old!
PPC News Roundup for March 6, 2008
Shimon Sandler from shimonsandler.com gives 8 methods for tracking phone conversions through search advertising. A few methods include: Creating a unique landing page with a unique 800# and to generate a unique "promo code" by placing all your keywords in a database and assign them an individual ID. It is often difficult to determine how decreasing or increasing your daily … [Read more...] about PPC News Roundup for March 6, 2008
Selling PPC Services: How to Present PPC to C-Level Executives
Today's article is the last in our Advanced PPC Strategies series. We'll be taking a slightly different turn, as today we will not be talking management strategy, but we will focus on how to present your pay-per-click services to C-level executives. By C-level we mean CEO’s, COO’s, CMO’s or CFOs - most any title that starts with ‘Chief.’ To instill a sense of trust you need … [Read more...] about Selling PPC Services: How to Present PPC to C-Level Executives
International PPC Campaigns: How to Target Outside the US With Success
Today is the third day in our week long series on advanced PPC strategies. According to a Search Marketing Now webinar, 75% of the world’s searches are performed outside of North America. That’s a large number, which tells me there is a lot of opportunity to reach additional customers, to increase traffic, and revenue. Targeting outside North America does require a specific … [Read more...] about International PPC Campaigns: How to Target Outside the US With Success
PPC for B2B: Real World Recommendations You Can Use
Today is part 2 of our week long series on Advanced PPC Strategies. When I solicited for feedback a few weeks ago, one of the best comments I received was a request for tips on managing PPC for business-to-business (B2B) clients. Through my experiences with B2B pay-per-click campaigns I understand why this is such an important topic. There are vast differences between … [Read more...] about PPC for B2B: Real World Recommendations You Can Use
PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
This week we are exploring advanced PPC strategies, and bidding on branded keywords is a regularly debated tatic. According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand's website. This is an indication of a number of search trends: Bidding on branded keywords, your own as well as those of your competitors, is absolutely … [Read more...] about PPC, Trademark Laws, and Copyright Laws: How to Play Fair and Still Win
Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are most interested in learning about. Writing about advanced PPC management can help veteran ppc’ers as well as beginners. Brushing up … [Read more...] about Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
Get Even More PPC Hero: Check Out Our Illustration Archive!
Can't get enough of that hunky PPC Hero? Or that wily SEO Boy? Or that gorgeous Miss Clicks? Or that shady ROI Bandit? Well, now you can! We have created a PPC Hero Illustration Archive over at Flickr. Now you can reminisce about all of the adventures PPC Hero has had thus far (and there are many more to come!). Check out the archive HERE! … [Read more...] about Get Even More PPC Hero: Check Out Our Illustration Archive!
PPC News Roundup for February 20, 2008
The YSM blog suggests three questions to ask about your clicks when you see an unexpected surge in traffic: Have you changed anything recently? Have you noticed abnormal click activity (by reviewing logs, etc.)? Have you set a daily spending limit? This is a good reminder from Yahoo on the importance of carefully reviewing the traffic you receive from PPC and taking the … [Read more...] about PPC News Roundup for February 20, 2008