A number of my PPC campaigns are geographically targeted, as I'm sure many of your PPC campaigns are as well. For these campaigns I adhere to my list of best PPC practices: ad text testing, bid management, keyword research, content optimization, and the list goes on and on. Every month I strive to expand my campaigns' reach, but within a prescribed geographic radius. Recently, … [Read more...] about Use Demographics To Geographically Target Your PPC Ads
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PPC News Roundup for December 13, 2007
Eric Enge from Search Engine Watch talks about just how important landing page optimization is for search engine marketers in terms of increasing revenue. A few steps into optimizing your landing page is to think back to when you originally designed your site; did you design the site for what you wanted it to do or how customers would use it? Go back and re-think how customers … [Read more...] about PPC News Roundup for December 13, 2007
Happy Valentine’s Day from PPC Hero!
Yes, it's that time of year when love is in the air! As you can see, PPC Hero is quite smitten with our brand new character: Miss Clicks! Of course, every PPC manager is trying to attract clicks but PPC Hero has taken this literally! Happy Valentine's Day from PPC Hero! … [Read more...] about Happy Valentine’s Day from PPC Hero!
Advanced PPC Strategies: What Do You Want to Read About?
In searching through our web stats today, the category "Advanced PPC Strategies" ranks as one of the top 10 pieces of content on our blog. All time, it's the 4th most viewed piece. Clearly, you're interested in it! So, we're making one of our next blog post series about just that—Advanced PPC Strategies! Our last two blog post series were extremely well-read—one … [Read more...] about Advanced PPC Strategies: What Do You Want to Read About?
PPC News Roundup for February 6, 2008
As you may, or may not, know the Google content network is a mysterious beast. It can certainly generate a great wealth of traffic, but that traffic isn't always of the highest quality. However, if you can achieve the right balance of appearing on the content network while maintaining a positive ROI, then you're ahead of the game. I think we do a pretty good job of … [Read more...] about PPC News Roundup for February 6, 2008
PPC News Roundup for January 30, 2008
Now you can get simple Google analytics help through WebmasterWorld forums! Search Engine Roundtable posts that an analytics advisor has volunteered to help people out with the Google analytics questions from time to time. Apparently he knows analytics inside and out, and also knows how to listen to users. Andy Komack from KoMarketing Associates has a great post discussing 5 … [Read more...] about PPC News Roundup for January 30, 2008
Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
Andy Komack over at KoMarketing.com talks about Keyword Strategies for B2B PPC Campaigns. I'd like to append to his list 3 ad text strategies for B2B PPC campaigns. Andy focuses more on targeting qualified traffic and generating only good leads through long-tail PPC keywords. It's incredibly important to have the correct keywords in your PPC campaign in order to generate … [Read more...] about Generate More Qualified Leads Through Your Ad Text for B2B PPC Campaigns
Learn the Basics of Testing Ad Copy: A PPC Primer
One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
PPC News Roundup for January 23, 2008
Seeing higher minimum CPC's lately? That might be because Google Adwords has re-evaluated their Quality Score on Keywords according to PPC Lab. Although it doesn't explicitly say why, google frequently re-evaluates their keyword quality score algo and some underperforming keywords may suffer. Interested in knowing how the 2007 holiday online shopping went? Read Search … [Read more...] about PPC News Roundup for January 23, 2008
PPC News Roundup for January 16, 2008
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product converting better over a choice of three, long scroll text and different calls to action on your landing page, which could also be … [Read more...] about PPC News Roundup for January 16, 2008
Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view these blogs as our allies in the good fight of better PPC management! We have discovered numerous insights and tips from … [Read more...] about Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
Our Top 10 PPC Hero Blog Posts of 2007
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). … [Read more...] about Our Top 10 PPC Hero Blog Posts of 2007