One of the best features of pay-per-click advertising is the ability to test. There are numerous tools and options in AdWords, Yahoo! Search Marketing and adCenter that allow PPC advertisers to test nearly every piece of their account. But, admittedly, this barrage of bells and whistles could make the average-Joe-PPC-beginner go crazy - or worse yet, abandon PPC altogether! I … [Read more...] about Learn the Basics of Testing Ad Copy: A PPC Primer
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PPC News Roundup for January 23, 2008
Seeing higher minimum CPC's lately? That might be because Google Adwords has re-evaluated their Quality Score on Keywords according to PPC Lab. Although it doesn't explicitly say why, google frequently re-evaluates their keyword quality score algo and some underperforming keywords may suffer. Interested in knowing how the 2007 holiday online shopping went? Read Search … [Read more...] about PPC News Roundup for January 23, 2008
PPC News Roundup for January 16, 2008
Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product converting better over a choice of three, long scroll text and different calls to action on your landing page, which could also be … [Read more...] about PPC News Roundup for January 16, 2008
Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view these blogs as our allies in the good fight of better PPC management! We have discovered numerous insights and tips from … [Read more...] about Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
Our Top 10 PPC Hero Blog Posts of 2007
2007 saw the birth of PPC Hero! He fights for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. This week we are doing some reviewing and summarization of the past year; and I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). … [Read more...] about Our Top 10 PPC Hero Blog Posts of 2007
Top 5 PPC Developments That Made News in 2007
The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer's strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their … [Read more...] about Top 5 PPC Developments That Made News in 2007
PPC Hero “Best of 2007” Week!
2007 was an exciting year for us! We launched PPC Hero and have had a lot of fun and success teaching others about pay-per-click! This week we’re doing a "Best of 2007" list series. Some of these lists will include the top PPC developments of 2007; Top PPC blogs that we read daily; our most popular PPC Hero posts; and our top 3 success stories for our own account … [Read more...] about PPC Hero “Best of 2007” Week!
PPC News Roundup for December 19, 2007
Previously in MSN's adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN! The PPC Blog provided this list of 13 Pay Per Click Myths. This list does a great job of breaking down some of the most common misperceptions, such as: the need to rank #1, … [Read more...] about PPC News Roundup for December 19, 2007
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn't determine the factual or fictional status of this report, but he does draw another conclusion: Google wants you to spend more money by using more broad match … [Read more...] about PPC News Roundup for December 5, 2007
Quick Fixes to Some of PPC’s Most Common Problems: Part One
When you're first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can … [Read more...] about Quick Fixes to Some of PPC’s Most Common Problems: Part One
PPC News Roundup for November 30, 2007
The holidays are the time to give PPC advertising everything you've got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to go full force. The conversion rates and click traffic increase during the Christmas season, and you should take advantage … [Read more...] about PPC News Roundup for November 30, 2007
