The year of the boar, otherwise known as 2007, was a year to remember. Whether you followed the dilly-dallying of Britney Spears, the screen writer's strike or the feud between 50 Cent and Kanye West, 2007 offered something for everyone! All entertainment gossip aside, this past year was also huge for PPC. All three of the major search engines made strides in advancing their … [Read more...] about Top 5 PPC Developments That Made News in 2007
Search Results for: PPC
PPC Hero “Best of 2007” Week!
2007 was an exciting year for us! We launched PPC Hero and have had a lot of fun and success teaching others about pay-per-click! This week we’re doing a "Best of 2007" list series. Some of these lists will include the top PPC developments of 2007; Top PPC blogs that we read daily; our most popular PPC Hero posts; and our top 3 success stories for our own account … [Read more...] about PPC Hero “Best of 2007” Week!
PPC News Roundup for December 19, 2007
Previously in MSN's adCenter, you had to control your spending through a monthly budget. With a recent set of updates, it is now possible to set both a daily and maximum monthly budget. Thank you MSN! The PPC Blog provided this list of 13 Pay Per Click Myths. This list does a great job of breaking down some of the most common misperceptions, such as: the need to rank #1, … [Read more...] about PPC News Roundup for December 19, 2007
More Quick Fixes for Your PPC Account: Get More Clicks
Recently, my colleague, John, discussed some quick fixes for your PPC account. His article focused on low conversions, low quality conversions, and low quality score. Today, I will focus on three additional issues that can arise when managing a PPC account: low click-through rate, low traffic and low ad position. Low Click-through Rate Before you can worry about your … [Read more...] about More Quick Fixes for Your PPC Account: Get More Clicks
PPC News Roundup for December 5, 2007
Greg Meyers at SEMGeek recently posted about the AdWords reporting tool: Impression share. He has followed this post with an interesting question: AdWords Impression Share Exact Match: Fact or Fiction? Greg doesn't determine the factual or fictional status of this report, but he does draw another conclusion: Google wants you to spend more money by using more broad match … [Read more...] about PPC News Roundup for December 5, 2007
Quick Fixes to Some of PPC’s Most Common Problems: Part One
When you're first starting out in pay-per-click advertising, there is a tremendous learning curve. You have to discover the inner workings of 3 (sometimes more) different PPC advertising platforms. There is the trial and error of figuring out which tools and methods work for your particular account. And then there is learning how to react to the myriad of issues that can … [Read more...] about Quick Fixes to Some of PPC’s Most Common Problems: Part One
PPC News Roundup for November 30, 2007
The holidays are the time to give PPC advertising everything you've got, even if it means devoting more time to MSN adCenter! PPC Discussions explains why even if you normally ignore or under-utilize adCenter, the holidays are prime time to go full force. The conversion rates and click traffic increase during the Christmas season, and you should take advantage … [Read more...] about PPC News Roundup for November 30, 2007
Use These 5 Holiday Tips To Help Increase Your PPC Revenue
'Tis the season for masses of people shopping online to buy those one-of-a-kind gifts for friends and family. In this post I will outline a few online shopping trends, and five tips that can help you maximize your revenue during this Christmas season. Timing is Key: According to the Atlas Institute's 7th annual Holiday Online Shopping Report, timing is pertinent to the … [Read more...] about Use These 5 Holiday Tips To Help Increase Your PPC Revenue
PPC News Roundup for November 21, 2007
With the holidays upon us, it's time to start talking statistics. Marketing Pilgrim shares 8 statistics for internet retailers this holiday shopping season. For example, 61% of online shoppers prefer free shipping and 68% of internet users shop or research products online. This is a good list to get us all ready for Cyber Monday! The long tail is overrated (everything's … [Read more...] about PPC News Roundup for November 21, 2007
Happy Thanksgiving From PPC Hero!
PPC Hero would like to wish all of our wonderful readers a very Happy Thanksgiving! As you can see, PPC Hero couldn't wait until Thursday! Turkey is one of his favorite foods, aside from Lifesavers, Ho Hos, beets and kung pao chicken! … [Read more...] about Happy Thanksgiving From PPC Hero!
PPC News Roundup for November 14, 2007
If you perform SEM for an internet retail business, chances are you've had to run your fair share of test orders. Rimm-Kaufman posted a list of fake, but valid credit card numbers for easier testing (Visa, MC, AMEX, take your pick)! Dave Davis over at Red Fly Marketing gives a step-by-step synopsis of the new AdWords Content Exclusion BETA test. He makes several good points … [Read more...] about PPC News Roundup for November 14, 2007
Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready's article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from competitors in an effort to reduce "competitive click fraud" in Google AdWords. On the surface Operation Camouflage doesn't seem like a half bad … [Read more...] about Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?