Slight changes in your PPC ad copy can have a huge impact on your click-through rate and conversion rate. Want to see how revisions a PPC ad text increased conversions by 300%? MindValley Labs dissects their success and sheds some light on how they made this happen. Take note. Google jumps, Yahoo slumps and MSN remains steady according to Rimm Kaufman’s search marketing spend … [Read more...] about PPC News Roundup for November 7, 2007
Search Results for: PPC
5 Additional Common PPC Mistakes…
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and … [Read more...] about 5 Additional Common PPC Mistakes…
PPC News Roundup for October 31, 2007
The MSN adCenter blog put together a comprehensive "Top Ten List" for preparing for the holiday shopping season. Tips included range from aggressive bidding, increased budgets and increased keyword research to the basics like including gift receipts and offering gift wrapping services. Have you abandoned Google's Content Network and refuse to give it another shot? John … [Read more...] about PPC News Roundup for October 31, 2007
PPC News Roundup for October 24, 2007
Gordon Choi lays out some solid guidelines for testing 2nd and 3rd tier PPC search engines in this post. His advice ranges from setting expectations and priorities, researching before choosing an engine and knowing when to call it quits. This article is an example of a PPC strategy document, or a proposal. Shimon Sandler lays out his basic criteria for building an effective … [Read more...] about PPC News Roundup for October 24, 2007
See How Easily You Can Improve Your PPC Performance
When managing pay-per-click accounts, there is one activity that will improve your performance more easily than any other - effectively managing ad texts. Some would argue that bid management, optimizing for Quality Score or a myriad of other activities would take the cake. However, it is imperative that you have a strong first impression with searchers. Consider the … [Read more...] about See How Easily You Can Improve Your PPC Performance
25 Possible Reasons Why Your PPC Campaigns are Failing
Below I’ve listed 25 possible reasons why your PPC campaigns may be failing, or at least hurting. While some are light hearted, some are to be taken seriously. I’ve included links to blog posts from PPC Hero as well as other industry specific blogs to further assist you in achieving success for your PPC campaigns. There are many more reasons why your PPC campaigns … [Read more...] about 25 Possible Reasons Why Your PPC Campaigns are Failing
PPC News Roundup for October 10, 2007
To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why some key decision makers within a company may still be hesitant to fully explore SEM. Basically, people are afraid to be wrong and … [Read more...] about PPC News Roundup for October 10, 2007
How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle
The buying cycle is a topic that search marketers have labored over and written about consistently through the years. Today I would like to share a few new techniques with you to optimize your PPC campaigns for each stage of the buying cycle. First a quick reminder of what constitutes a buying cycle: According to Kevin Lee at ClickZ, the traditional cycle is Attention, … [Read more...] about How to Optimize Your PPC Campaign for Each Stage of the Buying Cycle
PPC News Roundup for October 3, 2007
Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down, costs are up. Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before … [Read more...] about PPC News Roundup for October 3, 2007
PPC News Roundup for September 27, 2007
Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will be advertised to consumers who are searching for local businesses and wish to interact with a live person. This article from Search … [Read more...] about PPC News Roundup for September 27, 2007
Dissecting a Taboo: Phone Numbers in PPC Ads
Creating relevant and effective ad text is one of the most difficult, yet influential things you must do as a PPC advertiser. Within this daily management duty are a myriad of sub-tasks or "flavors" that can affect the outcome of your click-through-rates and conversion rates. Along with this wide world of ad text possibility also comes a flurry of disagreement on tactics. Today … [Read more...] about Dissecting a Taboo: Phone Numbers in PPC Ads
PPC News Roundup for September 19, 2007
John W Ellis discusses how you can reverse engineer your marketing message development. Instead of developing a new brand/product message, and then inserting it into your PPC campaign; you should test your possible messages within your PPC campaign and let your audience decide which one appeals to them most. Then take this data apply it to your SEM/SEO and offline marketing … [Read more...] about PPC News Roundup for September 19, 2007