Search Results for: PPC

Jeremy Mays over at PPC Discussions is finally putting Adwords Campaign Optimizer versus a manual campaign optimization to the test. He has given his first few days stats which aren’t favoring the automatic campaign optimizer. So far, conversions are down, costs are up. Ross Dunn from Search Engine Guide gives tips on how to perform PPC keyword research before … [Read more...] about PPC News Roundup for October 3, 2007

Network Solutions and Ingenio, Inc. present a unique advertising method called Pay-Per-Call which will be launched at the end of the month. It allows Network Solutions customers to create a text ad, place a cost-per-call bid, and those ads will be advertised to consumers who are searching for local businesses and wish to interact with a live person. This article from Search … [Read more...] about PPC News Roundup for September 27, 2007

John W Ellis discusses how you can reverse engineer your marketing message development. Instead of developing a new brand/product message, and then inserting it into your PPC campaign; you should test your possible messages within your PPC campaign and let your audience decide which one appeals to them most. Then take this data apply it to your SEM/SEO and offline marketing … [Read more...] about PPC News Roundup for September 19, 2007

Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under $25 in your ad text. It also says to decorate your landing pages for a holiday theme. Check keyword research tools for past search terms; these can go back as … [Read more...] about PPC News Roundup for September 12, 2007

Apparently George Kepnick from Pay-Per-Click Blog.com hates ask.com and finds the traffic "worthless". George writes an interesting blog on his email to ask.com basically demanding a refund for the irrelevant traffic that blew through his budget in a matter of hours. He has the links to prove it! Need serious help writing ad copy? Forget the Google Adwords ad text ideas tool … [Read more...] about PPC News Roundup for September 6, 2007

On Search Engine Roundtable some posts in a forum a question on whether to allow costs of products and/or services in your ad text to qualify traffic? I think it's a great question and as stated in the post, many people believe it is not best practice to do this, because you could be weeding out potentially good traffic, but I believe it would help a client if they had a … [Read more...] about PPC News Roundup for August 29, 2007

The content network in Google Adwords is still a mystery for a lot of PPC experts. Seoptimize has written a nice post on 5 common mistakes most people make when it comes to using Adwords content network. However I find it's easy to get confused by reading this post. The first 3 are actual mistakes one can make, the last 2 are definitely "Do's" regarding the use of the content … [Read more...] about PPC News Roundup for August 24, 2007

Fitting a clear, concise message within the allotted 70 characters of a PPC advertisement is always challenge. However, the AdCenter blog has posted some very helpful information on ad composition. Be specific, direct and professional are just a tips they give, and I agree. They also discuss how you can exclude your ad from users by clearly stating who you want to click on your … [Read more...] about PPC News Roundup for August 17, 2007