Search Results for: PPC

Often the EXACT OPPOSITE of what you predict will occur, says Offermatica.com on Landing Page Best Practices. Free commercial ad server for publishers, what? A clickz.com post mentioned that Exponential announced today a free commercial ad server for publishers, claiming the solution offers functions normally reserved for powerful and costly "industrial strength" platforms. … [Read more...] about PPC News Roundup for June 20, 2007

There is an awful lot of chatter about Ask. Regardless if their search alterations are generating better results, the certainly are causing a stir in the blogosphere. Ask is touting their new morph and in-line search functions. SE Round Table asks if the "The Algorithm" campaign is working. Search Insider dissects Ask’s new SERP and gives some very interesting … [Read more...] about PPC News Roundup for June 13, 2007

This is an excellent study of the difference between keyword matching types in Google and Yahoo!. A forum thread discusses how Yahoo! sponsored search results are showing bolded display URL’s. Google’s sponsored search results are now bolding search query synonyms within ads (i.e. "purse" bolds "handbag" with an ad). This new keyword tool, Keyword … [Read more...] about PPC News Roundup for June 7, 2007

ShoeMoney talks PPC with MSN Adcenter. Have you noticed the annoying differences between AdWords and Panama? If not, let Got Ads bring them to your attention. Search Marketing Standard lays out the basics when panning for keyword gold in this 2 part post. Everything is covered from keyword targeting, to relevancy, tracking and even branding issues. Jessica Bowman from … [Read more...] about PPC News Roundup for May 30, 2007

This is a blinding flash of the obvious! If you want to improve your tracking ability and truly measure how well your online marketing is performing, give users an incentive to place the order online. This tip is a real jewel - don't gloss over it just because it's short. Search Engine Lowdown reports on Google to Begin Shutting Down Arbitrage Sites Search Engine Watch … [Read more...] about PPC News Roundup for May 23, 2007

Wondering what that new column 'Assists' means in Yahoo? Here it from the horses mouth! MSN has been releasing some handy tools as of late for easier account management. I haven’t had a chance to use them yet, but I’m certain I will eventually. It's rumored that Google may be buying yet another company. Learn about Google's new Universal Search from Andy Beal. … [Read more...] about PPC News Roundup for May 18, 2007

Daniel Tynski talks about common mistakes one can make in SEO & SEM. Search Engine Guide presents a list from Wordtracker of the top 500 search terms in the past 48 hours. John Miller from Search Engine Land discusses ways to improve your B2B landing pages. Yahoo share holders are preparing a class action law suit that claims the search engine mislead them over the … [Read more...] about PPC News Roundup for May 16, 2007

A Look into adCenter’s Quality Score Rankings The Psychology of Search: Understanding the psychology behind the search process makes us better advertisers and SEOs. A close look at AdWords’ four bidding option at Search Engine Land. This is a very helpful, thorough look at AdWords that describes which bidding option is best depending on your end goal (sign ups, … [Read more...] about PPC News Roundup for May 8, 2007

In yet another rally cry against a-typical landing pages, this post praises the use of more conversion paths. Google AdWords interface nearly slowed to a halt yesterday with many advertisers experiencing serious delays in account management. Jeeves is dead. Long live the Algorithm. Jeeves is shouting, "Hey Look at Me!" Will it work? Which search engine returns the best … [Read more...] about PPC News Roundup for May 4, 2007

The ability to track both clicks and calls is an important process when search clicks don’t immediately convert into sales leads. According to a forum thread, AdWords advertisers are seeing a new Negative Keywords tab within the keyword tool. The AdWords team announced that the ability to block specific IP addresses will be released in the next month. This list … [Read more...] about PPC News Roundup for May 1, 2007

Yahoo! PayPal Checkout Program Launches New Google Adwords account snapshot is now out of beta, and looks very similar to the Yahoo! account snapshot. Will the creation of a "White Label" AOL PPC service cause any serious impact to the overall market? This blog post covers some of the possible scenarios. Google's expanded broad match offers an easy way to improve … [Read more...] about PPC News Roundup for April 24, 2007