Search Results for: PPC

While we have yet to test out Google’s Website Optimizer in-house, it is great to see other advertisers’ test results. This basic test showed that by increasing relevant text on the landing page, the conversion rate increased by over 20%! Despite each company claiming not to be in competition with each other, PayPal raises the stakes against Google Checkout once … [Read more...] about PPC News Roundup for April 20, 2007

Has your performance dropped on MSN significantly within the past 24 hours? Check our Webmaster World for any developments (we haven’t noticed any decrease in performance yet). Brad Geddes at ewhisper.net talks about strategies to lower your minimum bids This blogger noticed a single advertiser hogging up to four paid search ads in the Google SERPs. All of the ads were … [Read more...] about PPC News Roundup for April 17, 2007

This article from Search Insider details Google’s value. Whether you like it or not, the truth is that Google’s efforts to find new and innovative ways to monetize the world’s information is just something we all need to get used to. It's a good idea to keep on your competitors. Heidi Cohen over at Clickz Expertsdiscusses some details on monitoring your … [Read more...] about PPC News Roundup for April 13, 2007

Wordtracker announces the launch of Wordtracker Academy. A complete resource guide for keyword research including articles, case studies and tips. AXcessNews reports that online advertising spending is on the rise! But, of course, there is a dark cloud looming over this positive forecast. Why can’t we just have a report that says "Everything is looking great, … [Read more...] about PPC News Roundup for April 10, 2007

Anxious to start using Google’s Website Optimizer? Multivariate testing is even easier with these free tools and resources. Yahoo’s decision to require shorter ad descriptions comes with great tips for writing short, relevant and powerful messages. Sometimes you need to turn down your hype dial and make your headlines not so fantastical and wonderful. Chris … [Read more...] about PPC News Roundup for April 6, 2007

This is the first I’ve heard that Google and Yahoo may be including SEO rankings and tactic history to PPC quality score… A good post on things that seem to matter in PPC but don’t. Examples are average CTR, top spot, and # of keywords. They talk about competitors - not needing to see their bids or their keywords but don’t give a good or thorough … [Read more...] about PPC News Roundup for March 30, 2007

What Makes Us Search Online To Buy Offline? Microsoft Search Share Troubles New Wordpress Plug-In, Recommend It 66 Ways to Link Build in 2007 Search Engine Smackdown Challenge to Jason Calacanis Top 10 favorites for AdWords Editor Keyword grouper Yahoo click quality czar Yahoo: 92% of Conversions Happen Offline Google is testing a "Search PPC" option over the right … [Read more...] about PPC News Roundup for March 27, 2007

Yahoo Announces Click Fraud Efforts DoubleClick Research Shows Higher Click Rate with Video Ads Google Definitions Show Related Phrases Google’s Plus Box Allows "Related Info" in Search Results … [Read more...] about PPC News Roundup for March 23, 2007

SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC Management - How to Write Titles And Descriptions PPC Management - B2B Newsletter PPC News - Per Per action Beta … [Read more...] about PPC News Roundup for March 22, 2007

John Miller from Search Engine Land Upsets PPC Agencies https://searchengineland.com/070314-085639.php Interview with Microsoft CEO Steve Ballmer has Everyone Laughing https://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance … [Read more...] about PPC News Roundup for March 16, 2007