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Digital ad regulators clamping down on high risk industries but should the platforms do more?
It should go without saying that if you're in the business of promoting "certain types of products", you need to be extra careful. Not sure what we mean? Count yourself lucky. We're referring to any of those consumer or business products which fall under the banner of high risk industries. High risk industries are those exposed to "more operational, regulatory, and … [Read more...] about Digital ad regulators clamping down on high risk industries but should the platforms do more?
Party Hats for Cats: More exciting AI creative tools coming
If 2023 was the year many of us developed a degree of AI-induced neurosis at the fear the machines would at best steal our jobs, at worst bring about the apocalypse, then 2024 has so been the year of toned down expectations. Instead of depriving us of our livelihoods artificial intelligence is, if anything, giving us more work to do. In advertising at least. Could they not find … [Read more...] about Party Hats for Cats: More exciting AI creative tools coming
6 Retargeting Strategies to Boost Your Campaigns
Retargeting capitalizes on the principle that not every visitor who encounters your brand or product will convert on their first visit. By re-engaging users who have previously interacted with your site or ads, retargeting helps bridge the gap between initial interest and final conversion. This retargeting strategy is not just about keeping your brand top-of-mind but about … [Read more...] about 6 Retargeting Strategies to Boost Your Campaigns
Bringing AI & Contextual Targeting Together for Brand Safety
You've probably seen ads that feel weirdly correlated to what you're reading or watching online. That is contextual advertising at work. This ad-based solution has evolved steadily amidst the ever-changing digital landscape, becoming an integral part of every advertiser's arsenal. But there is much more to it than matching ads with their context. Brand safety forms the crux of … [Read more...] about Bringing AI & Contextual Targeting Together for Brand Safety
The Ultimate Guide to Retail Media Network Advertising
Retail media networks represent a dynamic and rapidly evolving segment of the advertising industry. At their core, these networks are advertising infrastructures that allow brands to place ads on a retailer’s digital properties, such as websites, mobile apps, and other online platforms. This form of advertising leverages the digital footprint and consumer data of retail giants … [Read more...] about The Ultimate Guide to Retail Media Network Advertising
Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers
As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google's Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with both new and existing customers. Here’s how you can optimize your campaigns using Customer Match to stay ahead in this … [Read more...] about Leveraging Customer Match for Enhanced Paid Search Campaigns: A Guide for Experienced Advertisers