As a PPC specialist, I've seen first-hand how AI has revolutionized Google Ads. While the technology offers impressive capabilities for optimization and efficiency, we need to focus on transparency and accountability when implementing these tools. Without these foundations, we risk losing consumer trust and violating privacy regulations. The Transparency Challenge of AI in … [Read more...] about The Evolution of AI in Google Ads: Balancing Innovation with Responsibility
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4 Google Ads Custom Columns I Use Everyday
How many custom columns are you using in your Google Ads accounts? If you’re looking for some additional insights into how your Google Ads account is performing, here are some custom columns that can help. Especially if you’re not a novice search marketer, these custom columns can help you understand performance a bit easier and get some direction on where to make … [Read more...] about 4 Google Ads Custom Columns I Use Everyday
Nike and Sky digital ads banned as ASA clamping down on online choice architecture
The companies that get their wrists slapped by media regulators tend to be tiny. They either operate believing they and the tactics they employ are too small beer to get noticed - only to find out otherwise - or they lack the internal resource to ensure their outbound comms are all strictly compliant. No such excuses for the big boys, who are lawyered up the yahzoo and have … [Read more...] about Nike and Sky digital ads banned as ASA clamping down on online choice architecture
How To Maximize ROI with AI Targeted Advertising In 2025
Get ready for an upheaval in the ad world. 2025 is set to bring about a wholesale transformation, with AI leaving its mark on every last corner of the business. But how can businesses truly capitalize on AI targeted advertising to ensure they’re getting the highest possible return on investment (ROI)? Marketing success in the AI era requires more than just tech know-how - it … [Read more...] about How To Maximize ROI with AI Targeted Advertising In 2025
Ultimate Guide to Google Ads Remarketing
Remarketing in Google Ads allows you to re-engage people who have already visited your website by showing them tailored ads as they browse other sites or search on Google. It works by placing a tracking code on your site that collects visitor data, enabling you to target these users specifically. Whether through image, video or text ads, remarketing ensures you're reconnecting … [Read more...] about Ultimate Guide to Google Ads Remarketing
Hero Conf UK April 2025
So much more than just a conference... HERO CONF UK TICKETS There are many ways to join us at Hero Conf UK. Choose your ideal ticket type below. Headline sponsor Founding supporter … [Read more...] about Hero Conf UK April 2025
Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
It’s go time! With just 26 days between Black Friday and Christmas, the shopping season is short, fast, and bursting with opportunities. But here’s the catch—your product feed is the key to seizing every sale. If it’s not running at peak performance, you’re leaving money on the table. Good news? There’s still time to turbocharge your feed, lock in those offers, and make this … [Read more...] about Unlock Every Sale: How Feed Optimization Can Be Your Secret Weapon for This Holiday Season!
How Top of Funnel Paid Search Advertising Can Be Effective
Imagine a world where you could appear at the top of the SERP as soon as someone has an issue your product or service can solve. Historically PPC has been pitched to businesses as a lower funnel and solely a conversion-driving strategy. It still is. It’s great at doing that, but can PPC successfully drive awareness? The answer, in many cases, is that it can… What is … [Read more...] about How Top of Funnel Paid Search Advertising Can Be Effective
How To Integrate Your Paid Media & SEO Teams
The integration of Paid Media and Search Engine Optimisation (SEO) teams is becoming an essential strategy for both marketing and business success. The traditional approach of managing these teams separately has often resulted in missed opportunities and inefficiencies. Bringing them together creates a comprehensive holistic strategy that optimises short-term wins and … [Read more...] about How To Integrate Your Paid Media & SEO Teams
How to safely use Broad Match keywords
For years, PPC marketers have avoided Broad Match keywords. They are notorious for matching irrelevant search terms alongside relevant ones. This imprecision stems from Close Variant matching, which includes matching a searcher's intent, synonyms, plurals, or misspellings. While Broad Match keywords can extend your reach well beyond that of Phrase or Exact Match keywords, the … [Read more...] about How to safely use Broad Match keywords
How Social Platforms Are Tackling Ad Fatigue
Ad fatigue is a modern-day phenomenon that social media marketers can’t afford to ignore. It occurs when users become disengaged or even irritated by seeing the same or too many ads, leading to lower engagement rates and diminishing returns on ad spend. As users are bombarded with marketing messages every day, ad fatigue has become an issue that social platforms must address … [Read more...] about How Social Platforms Are Tackling Ad Fatigue
The Ultimate Campaign Quality Assurance Checklist for 2024
Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to to conduct a thorough quality assurance (QA) process to ensure that everything is set up for success. Below is a comprehensive guide to all the boxes you need to tick before setting your campaigns live. Campaign Settings Quality … [Read more...] about The Ultimate Campaign Quality Assurance Checklist for 2024
