Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept - called 'campaign drift' - can equally apply to your Google Ads or other digital advertising activity. If you allow campaigns to become static, your regular routines to falter or become stale, … [Read more...] about Avoid Campaign Drift to Keep Your Clients Happy
Search Results for: PPC
What is ‘End Customer Company Name’ and Why Does it Matter?
In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses' advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system is the addition of the "End Customer Company Name" field when contacting support via … [Read more...] about What is ‘End Customer Company Name’ and Why Does it Matter?
Apply for a free Hero Conf ticket!
Do you want a FREE one-day ticket to Hero Conf in November? We're seriously excited to be returning to San Diego on November 19 & 20, which is why we're giving away hundreds of free single day passes. If you are lucky enough to win a free Hero Conf ticket, you'll also be able to attend all the talks of that day's brightonSEO - happening at the same time … [Read more...] about Apply for a free Hero Conf ticket!
Reducing Your Dependency on Google Traffic – Part II: Generative AI
In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways in which generative AI - typically presented as a threat - can offer solutions as well. Generative AI and its impact on … [Read more...] about Reducing Your Dependency on Google Traffic – Part II: Generative AI
PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be a completely different … [Read more...] about PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation
The death of third-party cookies: How to future-proof your strategy for a cookieless world
The landscape of digital advertising is about to undergo a massive shift. Google's Privacy Sandbox initiative is phasing out third-party cookies. Currently, about 1% of Chrome users (around 30 million people) are already testing the new tracking protection feature, which limits access to third-party cookies by default. Google expects to fully phase out third-party cookies by … [Read more...] about The death of third-party cookies: How to future-proof your strategy for a cookieless world
PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
Last month it was Netflix ads, now PayPal advertising looks like becoming the next big thing. The online payments system is the 143rd largest Fortune 500 corporation by revenue and has a (self-)reported 200 million users. Those factors alone have made it well placed to join the ranks of the big advertising platforms belonging to the likes of Facebook and Google. Two new … [Read more...] about PayPal Advertising is Coming: New Payment Platform Appointments Point Towards Consumer Commerce Pivot
The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
This is the second part of Stewart Dunlop's two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don't have to have read Part I but it won't hurt. The Google ads trial revealed a number of significant ways in which the company … [Read more...] about The Google Ads Trial Part II – How The Google Antitrust Trial Damaged Advertiser Trust
Reducing Your Dependency on Google Traffic – Part I: Social Search
After decades at the top, seismic transformations to the way the internet is accessed means Google's position as the gatekeeper of the internet is looking increasingly vulnerable. In this comprehensive study Ann Stanley, CEO of Anicca Digital, explores the ways you can expect some of these changes to affect your site traffic, and how you can pre-emptively adapt to reduce their … [Read more...] about Reducing Your Dependency on Google Traffic – Part I: Social Search
The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1
The U.S Department of Justice recently took Google to court. It accused the tech giant of monopolistic practices in the search engine market. This landmark case billed as “the most important antitrust trial of the 21st century” offers us a rare insight to how Google's ads auction really works. Top execs from the company were put under oath to share all of Google’s juiciest … [Read more...] about The Google Ads Auction Exposed: Antitrust Trial Revelations – Part 1
How to Get the Most From Your ROAS Campaigns
In the world of Google Ads, two popular bidding strategies are “Maximize Conversions” and “Target CPA.” These strategies have evolved over time and are known for their effectiveness. Historically, tCPA (Target Cost Per Acquisition) has been the go-to strategy. Though ROAS campaigns (Return on Ad Spend) are more complex to calculate, they nevertheless offer great … [Read more...] about How to Get the Most From Your ROAS Campaigns
A walkthrough guide to Meta instant form ads
Meta instant forms ads are in-platform lead forms for Meta. They are designed to help you qualify leads directly on Meta by asking people to fill out a form attached to your ad. This way you can cut down the conversion path and capture customer data without asking users to leave the platform. The information captured will be kept for 90 days in Meta, so you it's important to … [Read more...] about A walkthrough guide to Meta instant form ads
