Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to building a list of high-purchase-intent prospects can become your competitive advantage. This approach can help reduce CPAs … [Read more...] about Lead Generation for E-Commerce: A Hidden Goldmine of Opportunity
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Google Compliance: All You Need to Know to Stay Compliant with Google Ads
To avoid ad suspensions and maximize your advertising efforts, it's essential that you understand Google Compliance policies. In this article we'll offer a detailed overview of Google’s advertising regulations. The focus will be on the critical areas that impact your campaigns. By adhering to these guidelines, you can ensure your ads are compliant, preventing potential … [Read more...] about Google Compliance: All You Need to Know to Stay Compliant with Google Ads
Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
AI-enhanced and AI-powered advertising is coming, and nothing will stand in its way. At its recent Google Marketing Live conference, the search giant unveiled a gaggle of new AI features set to roll out across its advertising suite over the near weeks and months. How many times can we say "AI" in an opening paragraph? If the newly announced products, tools and add-ons have … [Read more...] about Google Marketing Live: New AI Features Coming to Search, Shopping, Pmax and More
How to Boost Conversions with WhatsApp for Business
While WhatsApp for Business has enjoyed rapid adoption in many parts of the world, the UK has been relatively slow to embrace the technology. Recognising the power of this communication tool for personal use in the UK, Anicca Digital conducted a trial of WhatsApp for business to recruit students, with the aim of increasing conversion rates from an enquiry form to an … [Read more...] about How to Boost Conversions with WhatsApp for Business
How to Make the Most of Your Influencer Ads
Do you trust what you see online nowadays? People don’t trust the media like they used to because of the rise in online scams and fake news. With the rise in misinformation caused by AI, many people are unsure if the content they consume online is trustworthy. Soon, with the rise of online video generators like Sora, it’s going to be even harder for people to completely … [Read more...] about How to Make the Most of Your Influencer Ads
YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the 'end to the hyper-targeting that made YouTube so appealing for ad dollars.' There was a lot more coverage like that. Reading those reports at the time, you'd have been forgiven for believing you could no … [Read more...] about YouTube Content Targeting: Myths, Misunderstandings, and Misuse
Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
In video advertising space, only one platform has emerged as a formidable contender: Netflix ads. The media brand's emergence into the space marks a significant departure from the longstanding synonymity of YouTube with online video content and advertising. With its vast subscriber base and innovative content delivery methods, Netflix offer advertisers a refined approach to … [Read more...] about Who Needs YouTube? – Netflix Ads: The Video Ads Game Changer
The Important Takeaways from Google I/O 2024
Google I/O 2024, the Silicon Valley giant's annual developer conference, brought a bunch of exciting updates and advancements across various Google platforms and services. signalling a new era of intelligent, creative, and responsible technology. Here’s an in-depth look at the key announcements and features unveiled during the event. Google Search Gets Smarter No … [Read more...] about The Important Takeaways from Google I/O 2024
Ultimate Guide to Product Data Feed Management
From the early days of simple online catalogs to today's dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach of retailers but also heightened the competition and complexity of selling online. Overview of the … [Read more...] about Ultimate Guide to Product Data Feed Management
Advanced Google Ads Techniques To Master In 2024
We’re nearly halfway through 2024, and already we PPC heroes have experienced a plethora of changes to get our heads around. How can we cut through the noise and focus on the specific tactics that will make an impact for the better? Today we’ll take a look at a few advanced Google Ads techniques tips and tricks to master in 2024 - everything from making account management … [Read more...] about Advanced Google Ads Techniques To Master In 2024
Running Performance Max Against Brand is a Waste
If you’re like the majority of Google Ads advertisers, you’re running Performance Max campaigns. You’re also likely wasting a ton of money on it. Google makes it challenging to exclude branded keywords from Performance Max, while claiming the brand terms that do show up in these campaigns are incremental. At our PPC agency, Taikun, where we manage tens of millions in Google … [Read more...] about Running Performance Max Against Brand is a Waste
Advertisers: How Netflix is Coming for You
If you haven't yet looked at Netflix as an outlet for your advertising budgets, you soon will. Even if you haven't, that the video-on-demand streaming platform is venturing ever deeper into ads as a revenue source won't be news. If you have an individual or household subscription, you may well have been alerted to a change in your service, with Netflix switching you from … [Read more...] about Advertisers: How Netflix is Coming for You
