With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
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5 Steps to Perform Voice Search Optimization For Your Content
So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to think of Search Engine Optimization (SEO) and insert some keywords, not forgetting to mention the product a lot. For instance, if your business is all about Databricks Hadoop connector matters, you’ll need to reference this a fair amount on your … [Read more...] about 5 Steps to Perform Voice Search Optimization For Your Content
Identifying an Effective B2B Target Market for Ads
There's a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly true in the overly competitive B2B world, where the ability to understand exactly who you are targeting with your marketing streamlines your efforts. Make your marketing strategy more effective by tailoring your communications … [Read more...] about Identifying an Effective B2B Target Market for Ads
How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. But social media brand awareness success doesn’t happen by accident, it takes a dependable approach and a considered strategy. Let’s look at why and … [Read more...] about How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
Predictive analysis is often applied to manage supply chains and business operations and to analyze consumer behavior. According to Statista.com, predictive analysis is here to stay with a value of $5.29 billion in 2020, and is forecast to grow to $41.52 billion by 2028. But what is it? How can it positively impact your business and marketing strategies? … [Read more...] about What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
How the Creator Economy Is Changing Marketing
In the modern online world, everyone with an internet connection can be a creator. With so many social platforms, forums, and online hubs, (as well as millions of websites where creators can promote themselves, their business, products, or simply their work), it should come as no surprise that the creator economy is booming all over the world. But what does this mean for … [Read more...] about How the Creator Economy Is Changing Marketing
7 Short-Form Video Trends to Up Your Marketing Game
Do you often find yourself scrolling through TikTok videos or Instagram reels? Let’s face it. Short-form videos are incredibly popular right now, outperforming most other content on social media. Thanks to its popularity, there are many short-form video trends making the rounds on various social media platforms. With so many video formats and trends, it can be sometimes … [Read more...] about 7 Short-Form Video Trends to Up Your Marketing Game
How to Make Mobile Commerce in Coworking Businesses Work for You
Are you an entrepreneur in the growing field of coworking businesses? Are you trying to monetize your workspace quickly and efficiently? If so, it might interest you to know that about half of all internet traffic and online purchases come from mobile devices. If you aren't marketing your services online with a specific strategy that targets mobile device users, you're missing … [Read more...] about How to Make Mobile Commerce in Coworking Businesses Work for You
How to Expand Your eCommerce Business Globally
The Ecommerce industry boomed throughout the COVID-19 crisis, and continues to grow in this post-pandemic world. Now that global trade and commerce are on the rise, eCommerce businesses can rapidly expand into neighboring markets and establish a digital brand presence across the globe. Of course, this is often easier said than done, no matter how many resources for expansion … [Read more...] about How to Expand Your eCommerce Business Globally
5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
Do you want your social media advertising efforts to succeed? Of course, you do. According to data, brands saw 33% more purchase intent from exposure to LinkedIn ads. The figure highlights how ads are more than just one of the social media marketing trends of 2022. With the right strategies, social media ads can help you raise awareness, boost website traffic, … [Read more...] about 5 Social Media Advertising Tips to Nail Your Efforts and Get Your Expected Results
How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you have a website, its value primarily relies upon how well you can engage consumers. Engaging initially through one channel creates an … [Read more...] about How to Get Found Online: 5 Tips for Small Business Owners in 2022