As you may have heard, both Hero Conf and PPC Hero have been acquired by Rough Agenda - the company behind the world’s largest SEO event brightonSEO. We’re excited to take over an event with such a stellar reputation, and that I’ve admired since attending the first London Hero Conf many year ago. And we’re not hanging around. We’re hosting a two-day edition of Hero Conf on … [Read more...] about Hero Conf is back – join us in San Diego this November
Search Results for: PPC
Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Thanks to Christopher Bell, Head of PPC at Kelkoo, for bringing this one to our attention. Vehicle Listing Ads (VLA) on Google Ads are now live and open for Beta-listing in the UK, DE and FR with NL, IT and ES following in Q2. Previously it'd only been available in open beta in the US, Canada and Australia. What is Vehicle Listing Ads on Google Ads? Google's Vehicle … [Read more...] about Google Ads’ Vehicle Listing Ads (VLA) now live in the UK, Germany & France
Google change the meaning of “Top Ads”
What is Top Ads in world of Google? well it's changed. Today Ginny Martin, Ads Product Liaison at Google shared a subtle but potential significant change of definition of Top Ads. If your deep in the detail of paid search campaigns on Google this is the kind of tweak that's easy to miss.Now Google's documentation reads; Top ads are adjacent to the top organic search results. … [Read more...] about Google change the meaning of “Top Ads”
Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you optimize your paid media efforts to maximize lead generation? In this blog post, we'll dive into practical insights and expert tips. Mastering lead … [Read more...] about Mastering Lead Generation in Paid Search Advertising
How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive. Nope – the solution’s much more simple. Mobile optimization! Starting with your … [Read more...] about How to Maximize Website Conversion Rates Through Mobile Optimization Strategy
10 Ways Machine Learning Can Transform Your Business
Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you're unfamiliar with machine learning, it's a form of … [Read more...] about 10 Ways Machine Learning Can Transform Your Business
5 Ways to Make the Best of the Five Latest Google Ads Features
With technology’s growing influence over trade, PPC marketing has become one of the biggest trends in business. While it has been used extensively in today's time due to the pandemic shifting most business operations online, PPC marketing's history dates back to early 2000 when Google launched the initiative AdWords. Google's advertising platform has evolved over the … [Read more...] about 5 Ways to Make the Best of the Five Latest Google Ads Features
5 Steps to Perform Voice Search Optimization For Your Content
So, you’ve created some blinding content. Now you need to get it read. How do you go about this? The traditional search route is to think of Search Engine Optimization (SEO) and insert some keywords, not forgetting to mention the product a lot. For instance, if your business is all about Databricks Hadoop connector matters, you’ll need to reference this a fair amount on your … [Read more...] about 5 Steps to Perform Voice Search Optimization For Your Content
Identifying an Effective B2B Target Market for Ads
There's a very popular term in the world of marketing that goes something like, “talking to everyone is talking to no one.” This maxim is particularly true in the overly competitive B2B world, where the ability to understand exactly who you are targeting with your marketing streamlines your efforts. Make your marketing strategy more effective by tailoring your communications … [Read more...] about Identifying an Effective B2B Target Market for Ads
How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
Social media is one of the most powerful weapons brands and marketers have at their disposal. It’s free to post your content and with the right profile, your reach can put you in touch with millions of people around the world. But social media brand awareness success doesn’t happen by accident, it takes a dependable approach and a considered strategy. Let’s look at why and … [Read more...] about How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media
How To Use Statistics in Digital Marketing
Marketing, traditional or digital, relies mostly on human psychology. As a marketer, you can follow a few fundamental customs that have worked for similar businesses in the past but can never be too sure about its success until it works. It’s especially true in the case of traditional marketing, where a lack of metrics is quite evident. However, with the rise of … [Read more...] about How To Use Statistics in Digital Marketing
What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
Predictive analysis is often applied to manage supply chains and business operations and to analyze consumer behavior. According to Statista.com, predictive analysis is here to stay with a value of $5.29 billion in 2020, and is forecast to grow to $41.52 billion by 2028. But what is it? How can it positively impact your business and marketing strategies? … [Read more...] about What Is Predictive Analysis and Its Role in a Winning Marketing Strategy
