Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of attribution;the … [Read more...] about “Measuring is easy”, said no one ever
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Six Best B2B Cold Calling Techniques That Improve Conversions
Source: Freepik One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become the go-to option for marketers to promote their products. However, as the technology develops, many are moving on to modern marketing techniques that require less direct contact with customers. Such strategies … [Read more...] about Six Best B2B Cold Calling Techniques That Improve Conversions
Custom Insights with Custom Columns
PPC specialists have been using custom columns for many years to make it possible to view specific aspects of the Google Ads data. Custom columns can be helpful when you want to merge columns that are important to campaigns, ad groups, and keywords. When used properly it can minimize your time spent on reporting and will show relevant insights at a glance. Custom Columns … [Read more...] about Custom Insights with Custom Columns
Proven Amazon Listing Optimization Tips From a Selling Pro
There are over 300 million active users on Amazon. As the world's largest online marketplace, Amazon is an excellent opportunity for people who want to make money (minus the boss). To grow your eCommerce business, you need to understand Amazon Listing Optimization. By optimizing your listing, you become more visible on the marketplace, this will increase sales and save your … [Read more...] about Proven Amazon Listing Optimization Tips From a Selling Pro
We’re back… Join us for Hero Conf Austin 2023!
We’re coming back stronger than ever. From April 13th to April 14th join us at Hero Conf Austin 2023! For our tenth anniversary, be prepared for two days full of unlimited networking opportunities and, 44 sessions packed with everything you need to know in the world of digital marketing. To make sure you walk away with everything you need, we are gathering 44 paid … [Read more...] about We’re back… Join us for Hero Conf Austin 2023!
The Ultimate Guide to Paid Marketing for B2B
Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders … [Read more...] about The Ultimate Guide to Paid Marketing for B2B
10 Solutions You’ll be Walking Away with from Hero Conf London 2022
One thing is certain about digital marketing: it is ever-changing. As digital marketers, we are constantly put through new quests to find effective and innovative solutions. Once again, we are taking the challenge and narrowing the most pressing solutions into 40+ actionable sessions to make sure you walk away from Hero Conf London 2022 with everything you need to reach your … [Read more...] about 10 Solutions You’ll be Walking Away with from Hero Conf London 2022
The Ultimate How-to Guide on Google Ads A/B Testing
Image Source When it comes to online marketing, it’s difficult to know what will make for an engaging campaign. You’ll always find that some images, tones, and wordings appeal more to some people than others. We all have our individual preferences. That’s why the success of a well-made campaign can often depend on it finding the right demographic. A/B testing, or … [Read more...] about The Ultimate How-to Guide on Google Ads A/B Testing
How Google Core Web Vitals Can Improve UX Performance
As we know by now, Google loves to keep us on our toes in terms of the requirements for success with its ranking algorithm. One of the latest changes involves Core Web Vitals, a new set of metrics that is one way to incorporate UX signals into the algorithm. The goal for Google is the promotion of sites and landing pages that create a better page experience for its users. … [Read more...] about How Google Core Web Vitals Can Improve UX Performance
How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud In all industries, we’ve seen a dramatic rise in cybercrime over the past two years as more people join the remote workforce and engage in business online. Mobile ad fraud is piggybacking. Because mobile ad fraud can be so well-disguised within legitimate data, it’s difficult to say exactly how widespread it … [Read more...] about How to Effectively Prevent Mobile Ad Fraud and ROI Setbacks
Using Geo-Targeting to Get Customers Back in Stores
Geotargeting has opened many doors for marketers and advertisers alike during Covid. After all, it helps focus on a specific market, resulting in more relevant ads, increased campaign value, and a better ROI. This piece will discuss the ins and outs of geo-targeting in advertising, explore best practices, and look at some examples of targeting we have run internally. How … [Read more...] about Using Geo-Targeting to Get Customers Back in Stores
Why You Can’t Afford to Ignore Responsive Display Ads
Despite being the default option when creating a new Display ad in Google Ads, advertisers are still reluctant to use Responsive Display Ads. However, like all things to do with Automation, our arms are gradually being twisted to accept them if we want to guarantee maximum performance in our accounts. So what exactly are the benefits of using Responsive Display Ads, and why … [Read more...] about Why You Can’t Afford to Ignore Responsive Display Ads