Generating a high volume of leads is one thing while identifying which prospects are most likely to convert into customers is another. To put it differently, it's all about quality over quantity. That's where lead scoring comes in. Let's take a look at what lead scoring is and how you can calculate it effectively. What is Lead Scoring? In short, lead … [Read more...] about Lead Scoring: Definition and How to Calculate a Lead Score
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How to Optimize Your Coworking Contact Page for Better Conversions
If you're running a coworking business, you know that your contact page is key to your website. After all, it's the page where potential customers can get in touch with you to learn more about your space and perhaps even book a tour. In this sense, every lead that reaches your contact page is important, and if you can convert more leads into members, your business will thrive … [Read more...] about How to Optimize Your Coworking Contact Page for Better Conversions
How to Create Video Marketing That Converts
Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day? That soaring number shows that internet users are attached to videos. Gone are the days when businesses use those bulky, text-heavy paragraphs to give their audiences an idea of what they're selling. Videos can do it so much better without annoying them. It makes … [Read more...] about How to Create Video Marketing That Converts
Dominate Paid SERP with 3 Competitive Metrics
Maintaining visibility in the search engine results pages (SERP) is essential for any advertiser. The SERP is constantly changing with new ads, features, and most importantly, competitors entering all the time, so it's important to monitor your rankings and adjust your campaigns accordingly. There are three main competitive metrics that you should be tracking in Google Ads: … [Read more...] about Dominate Paid SERP with 3 Competitive Metrics
CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
Why do you need a guide to conversion rate optimization? Because the ultimate goal for any website owner is to get as many conversions from their website as possible. While it’s nice to have tons of organic traffic, it’s useless if none of these site visitors take the next step and convert into qualified leads or customers. The truth is that most websites struggle to get … [Read more...] about CRO in 2022: A Beginner’s Guide to Conversion Rate Optimization
Six Dangers of Automation in Marketing
The age of automation is here. Whether at the shopping checkout or in the online business world, automation technologies are becoming a standard tool for streamlining workflow and business operations, especially online. In 2020, the digital marketing and advertising industry was worth over 370-billion dollars in the U.S, with more business owners realizing the full … [Read more...] about Six Dangers of Automation in Marketing
Five Reasons to Repurpose Your Old Blog Posts Right Now
Do you ever get that feeling that your content is running out and there's nothing new to write about? Well, this piece should help solve some of those problems. The old blog posts are still relevant and can be repurposed as part of the content marketing strategy. Below are reasons you should repurpose your old content and how it helps your content marketing … [Read more...] about Five Reasons to Repurpose Your Old Blog Posts Right Now
“Measuring is easy”, said no one ever
Understanding the role that each touchpoint plays in a conversion is crucial for budgeting, allowing devotion of funds to the most effective touchpoints while diverting funds away from ineffective channels. Multi-touch attribution models have been proven ineffective for two reasons: the platforms are sealed off from each other in terms of attribution;the … [Read more...] about “Measuring is easy”, said no one ever
Six Best B2B Cold Calling Techniques That Improve Conversions
Source: Freepik One of the most popular marketing strategies is cold calling. Back in the days when the internet was barely invented, cold calling had become the go-to option for marketers to promote their products. However, as the technology develops, many are moving on to modern marketing techniques that require less direct contact with customers. Such strategies … [Read more...] about Six Best B2B Cold Calling Techniques That Improve Conversions
Custom Insights with Custom Columns
PPC specialists have been using custom columns for many years to make it possible to view specific aspects of the Google Ads data. Custom columns can be helpful when you want to merge columns that are important to campaigns, ad groups, and keywords. When used properly it can minimize your time spent on reporting and will show relevant insights at a glance. Custom Columns … [Read more...] about Custom Insights with Custom Columns
Proven Amazon Listing Optimization Tips From a Selling Pro
There are over 300 million active users on Amazon. As the world's largest online marketplace, Amazon is an excellent opportunity for people who want to make money (minus the boss). To grow your eCommerce business, you need to understand Amazon Listing Optimization. By optimizing your listing, you become more visible on the marketplace, this will increase sales and save your … [Read more...] about Proven Amazon Listing Optimization Tips From a Selling Pro
We’re back… Join us for Hero Conf Austin 2023!
We’re coming back stronger than ever. From April 13th to April 14th join us at Hero Conf Austin 2023! For our tenth anniversary, be prepared for two days full of unlimited networking opportunities and, 44 sessions packed with everything you need to know in the world of digital marketing. To make sure you walk away with everything you need, we are gathering 44 paid … [Read more...] about We’re back… Join us for Hero Conf Austin 2023!
