The time to vote for the Top 25 Most Influential PPC Experts of 2019 has come again, but this time, we're shaking things up a bit. This year, we encourage you to vote for anyone that is influential in the online paid advertising industry, whether they are a CEO of a tool provider that’s disrupting things, a CMO that’s been talking at conferences on some cool new strategies that … [Read more...] about Vote for the 2019 Most Influential PPC Expert [+Some Changes!]
Search Results for: PPC
3 Step DIY PPC Budget Pacing Tool
There are numerous software tools that make everyday PPC tasks, such as budgeting, much more efficient and effective. However, many marketers find themselves constrained by budget, or simply don’t spend enough PPC dollars to justify purchasing a tool. If you find yourself in either scenario, are looking for a better budget pacing method, or are new to PPC, the following tool … [Read more...] about 3 Step DIY PPC Budget Pacing Tool
5 Must Watch PPC Reporting Metrics For Small Businesses
What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads helps you realize your ideal results, but the sheer … [Read more...] about 5 Must Watch PPC Reporting Metrics For Small Businesses
Diagnose High CPL In PPC Search
Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and it is higher than you and your client approve. So how do you diagnose what the problem … [Read more...] about Diagnose High CPL In PPC Search
PPC and AMP Pages
Imagine this: You’re browsing the internet on your phone, doing whatever it is you do on the internet. As you’re browsing, you find a page that catches your interest, which isn’t an easy thing to do, because attention spans! You click to navigate to the page. When you do, the page begins to load and you sit and wait, giddy with excitement over the untold knowledge that you may … [Read more...] about PPC and AMP Pages
PPC Newsflash: The End of Average Position
You may have seen Kamlyn's blog post yesterday about how Google is sunsetting average position. Don't freak out just yet. Join our experts Kelsey Hadaller and Jeff Allen on the latest episode of PPC Newsflash, happening TODAY at 2:00pm EST. We’ll sort out what this newest update means in the digital marketing world that is increasingly shifting focus from average position … [Read more...] about PPC Newsflash: The End of Average Position
Who Owns Your PPC Ads Account?
As an agency, we run into situations all the times where we have to rebuild the client's account because the previous agency is unable or unwilling to release their account. It is possible that the previous agency built it in their agency MCC shell, but there are still ways to release that account. Regardless of the circumstances, it means you have to start over and build a … [Read more...] about Who Owns Your PPC Ads Account?
Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I wrote this for you. Facebook Messenger marketing with … [Read more...] about Facebook Messenger Marketing and Chatbots: What Every PPC Marketer Needs to Know Right Now
PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. The PPC Hero Summit is exactly 2 weeks from today. And I'm happy to announce that giveaways we're doing throughout the event include … [Read more...] about PPC Hero Summit is giving away Free Hero Conf Tickets [+More info on sessions]
PPC Client Account Revenue Pressures
All businesses want to make money - it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are held accountable for revenue growth goals from digital marketing. And with … [Read more...] about PPC Client Account Revenue Pressures
Aligning PPC Tactics & Strategy for Success
Life moves fast in the world of digital marketing. Account managers and in-house PPC experts are forced to balance and array of projects, meetings, optimizations, etc. on any given week. The whirlwind of day-to-day tasks can easily make the overarching direction of your marketing strategy unclear. Clients and decision makers need a clear understanding of the status and … [Read more...] about Aligning PPC Tactics & Strategy for Success
PPC Conversion Tracking
Did you know that nearly 70% of all PPC traffic isn’t properly tracked? Shocking, right? Actually, I made that up. But could you imagine if that was true? It’s thoughts like that which keep me up at night. Now that I may or may not have your undivided attention, I would like to take a moment to talk about the always important, yet often frustrating, conversion tracking. To be … [Read more...] about PPC Conversion Tracking
