With new privacy rules continually changing the landscape of third-party data, brands are increasingly becoming more focused on understanding their current customers in order to make more sophisticated marketing decisions. One approach to this is utilizing customer lifetime value (LTV) to segment your best customers and ultimately find more of them. In this article, we’ll … [Read more...] about Use Customer Lifetime Value to Find More of Your Best Customers
Search Results for: PPC
Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers - before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT - “Always Be Testing” - amiright?D. It’s in the contract! We promised our client X new ad creatives per month!E. We let our … [Read more...] about Three Key Facebook Metrics to Understand Ad Performance
Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content. Now, after over a decade, that intention grew exponentially to become Hero Conf, an annual … [Read more...] about Secure Your pass to Hero Conf with an Exclusive Discount for Readers!
Amazon Sponsored Products: Advanced Practices for 2022
Source: Wicked Monday on Unsplash Without a doubt, listing your products on Amazon is one of the best ways to sell online and build a thriving eCommerce business, or simply build up the Ecommerce side of your brand. To get the best possible results, you not only need an amazing product selection, but you also need to manage and optimize your pages. But you … [Read more...] about Amazon Sponsored Products: Advanced Practices for 2022
Retail Media Is Paid Search, Right?
TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience. What is Retail Media and How Does it Compare to Paid Search? Retail media is when … [Read more...] about Retail Media Is Paid Search, Right?
Web Accessibility and Compliance: Essential for Users, Good for SEO
The real-world impact of inaccessible channels and content is devastating for millions of people. Lack of equal access to information fosters extreme isolation. It silences far too many people, and yet the majority of site developers, content creators, and SEOs fail to do the basics to make their websites accessible. In the early ‘90s, brands were FORCED to install … [Read more...] about Web Accessibility and Compliance: Essential for Users, Good for SEO
Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Traditional, conventional display marketing is out; programmatic advertising is in. Certainly, the evidence from digital ad spend points that way, and it makes sense. It’s an even more effective tool that lets you accomplish your advertising goals without breaking the bank. Programmatic advertising, after all, works by putting hyper-specific data about your target … [Read more...] about Six Best Practices in Programmatic Advertising to Increase Brand Reputation
Top Five Techniques You Need to know as a Paid Social Expert in 2022
As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue is this initiative going to provide?” The list goes on. Well, I’m here to help! Join me as together we work to unpack all things paid social. This seminar … [Read more...] about Top Five Techniques You Need to know as a Paid Social Expert in 2022
How To Increase Conversion Rates By Maximizing Search Intent
A high conversion rate is crucial to the success of your business. If you’re focused on content marketing, you need to get user intent right. When your content aligns with user intent, you’ll get more clicks from Google, people will stay longer on your page, and fewer people will bounce. Moreover, in time you can make content rank with less effort. … [Read more...] about How To Increase Conversion Rates By Maximizing Search Intent
Google Ads Resources for the Novice or Expert B2B Advertisers
B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales process begins via search, marketers who ignore the digital component of … [Read more...] about Google Ads Resources for the Novice or Expert B2B Advertisers
10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
One thing is certain about digital marketing: it is ever-changing and it's constantly putting us on new quests to find effective and innovative solutions. This is exactly why we are so passionate about this industry! Eight years of practice have helped us perfect the ideal conference formula to find the balance between learning and unwinding. From January 31st to … [Read more...] about 10 Key Trainings You’ll Only Find at Hero Conf Austin 2022
Seven Facebook Ad Examples to Inspire Your Campaign
There are many Facebook ads to choose from when promoting your brand on the popular social media platform. All come with their advantages and disadvantages; therefore, it is vital to know the type of advertising campaign you wish to run. Understandably, this can be a hard decision to make, especially if it is your first time creating a Facebook ad campaign. But not to worry, … [Read more...] about Seven Facebook Ad Examples to Inspire Your Campaign
