Entering into an industry you don’t have too much experience in can seem intimidating and almost impossible to someone starting out. At least that’s what was running through my mind before getting my first digital marketing position. Before starting as a Paid Media Specialist at Brainlabs in the latter half of 2020, I was working in the hospitality industry and hopping … [Read more...] about A Letter to New Digital Marketers
Search Results for: PPC
The New Wave of Digital Marketing in the Post-Pandemic World
No one could’ve predicted how the pandemic would turn things upside down and lead to a change in customer behavior. This shift is hardly surprising — people have started spending more time on the internet than ever before. Shopping, gaming, and other forms of entertainment have become consumers’ go-to activities and businesses have had to adapt to the new normal. What … [Read more...] about The New Wave of Digital Marketing in the Post-Pandemic World
Why and How You Should Use Google Ads for Your SEO Campaign
Running an SEO campaign is a significant investment of time and resources. There are a lot of on-site factors that you have to get right. It’s a lot of work, and you can never be 100% sure if it was worth the investment until your content is ranking on the front page of the search results. This guide will discuss how you can utilize Google Ads to test a page before you … [Read more...] about Why and How You Should Use Google Ads for Your SEO Campaign
Think Big About Cross-Channel Data!
You’ve probably noticed that every single PPC agency out there is “data-driven”. So why is it that most agencies we meet are struggling with data silos that make cross-channel optimization difficult and agency-wide insights near impossible? We call this the data-driven contradiction: most agencies aspire to be data-driven, yet the technically complex reality of … [Read more...] about Think Big About Cross-Channel Data!
What You Need To Learn About Attribution Models To Focus On The Right Channel
Marketers have many channels at their disposal. The key to generating conversions should be choosing the right marketing channel and focusing on it, right? Well, yes and no. The reality is that conversions often take place only after consumers interact with multiple channels. Someone might visit your blog, leave without converting, then come back a week later. They … [Read more...] about What You Need To Learn About Attribution Models To Focus On The Right Channel
Taking a Consumer Approach to Campaign Strategy
We are all consumers, not just of products, but of information. Google estimates that there are over 100,000,000 gigabytes of data on the internet. And that number is growing every day. As marketers, our job is to cut through the clutter and bring relevant information to the forefront. But paying for first position on SERP isn’t just about generating clicks. It’s the right … [Read more...] about Taking a Consumer Approach to Campaign Strategy
How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of how I have found a workaround to marry the data for tests. In my case, I have been working with a client who doesn’t rely on Google pixels to track their transitions or revenue, thus making any … [Read more...] about How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
Optimize Better With Offline Conversion Tracking
If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea if the campaigns you’re running are succeeding at growing your business or are just wasting your marketing budget. I’m not telling you anything you don’t already … [Read more...] about Optimize Better With Offline Conversion Tracking
Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by setting “Moments.” This concept of a “Moment” in your YouTube ad is basically like a quick-view timestamp of performance. You can identify specific moments in your video … [Read more...] about Video as a Non-Negotiable for Digital Marketing
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in marketing? This term refers to a … [Read more...] about How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
This is a great time to run an ecommerce business. Brick-and-mortar retail is in the COVID-19 doldrums following years of diminishing profits, people working from home (and prevented or discouraged from going overseas) are eager to spend money online, and there’s never been more free information out there online about all the steps you need to take. For all those reasons, … [Read more...] about 5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
5 Ways To Lower Your Facebook Ads CPC
Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook ads. Advertising on Facebook needs a good amount of investment, and there are different ways of paying a platform to publish your ad. Here are the … [Read more...] about 5 Ways To Lower Your Facebook Ads CPC