Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! As a technology services provider for digital marketing agencies, we do market research in regular intervals to make sure our training and hiring are aligned … [Read more...] about What strategic moves are agency leaders making in 2021/22?
Search Results for: PPC
From Beginner to Beginner: How to Best Manage your Marketing Budget
As someone who is soon going to be handed an account to lead for the first time in their digital marketing career, one of the things that must feel the most universally daunting is handling the budget that comes with it. Of course, it’s important to be able to maximize the marketing potential for any account but, how can one use the data provided overtime to figure out where to … [Read more...] about From Beginner to Beginner: How to Best Manage your Marketing Budget
How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
Source: Unsplash Having money invested in the right activities is one of the biggest concerns eCommerce business owners have. The problem is that there are so many potential investment points available. How do you choose the right one? To help you find an answer, this post will look at five questions most eCommerce shops should answer to understand past purchasing … [Read more...] about How to Decide Where to Invest in Paid ECommerce Ads: 4 Questions to Ask
For The Love Of Sitelinks
In PPC, we can do some pretty amazing things to help ensure a brand’s message is being heard by its audiences. Extensions are in fact, one of the tools Google equips digital marketers with to do so. We have image extensions that display product visuals and also price extensions that are used a bunch when sharing price points with relevant users, but another heavyweight … [Read more...] about For The Love Of Sitelinks
Why Chatbot Marketing is the Future in Marketing
Businesses need to maintain a constant presence across different marketing channels to ensure that both existing and potential customers are well-informed about their products and concerns. However, as much as we prefer a human touch with the way we interact with businesses, rising costs are making it hard for businesses to stay online 24/7. Fortunately, chatbots are … [Read more...] about Why Chatbot Marketing is the Future in Marketing
Privacy Issues And The Return Of Branding
The rising concerns around privacy and the increasing number of regulations have pushed the biggest tech companies to review the information that they collect about consumers and how it is processed. In April 2021, Apple made a significant move and gave their users the ability to decide which apps can collect information about them. This shift toward more privacy control … [Read more...] about Privacy Issues And The Return Of Branding
2021 Amazon Advertising Trends
Amazon as an eCommerce platform has a very powerful internal advertising system. You can argue that it’s way more potent than any other digital advertising system since customers on Amazon are there with an intention to purchase something. Advertising systems such as social media ads and Google ads are not necessarily guaranteed to be displayed to people that are looking to … [Read more...] about 2021 Amazon Advertising Trends
Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
Even though all the teens seem to be living their best lives on TikTok, Facebook is still very far from dead and over. The platform reaches 59% of the world’s population, and is the third most-visited website in the world. As such, it can certainly be leveraged for brand growth in a number of ways: paid advertising being one of the most lucrative ones. Let’s … [Read more...] about Facebook Ad Sets Optimization: 5 Crucial Tips For Maximum ROI
5 Ways Cross-selling Adds Value for You & Your Clients
Let’s be honest. PPC management at its most basic level isn’t rocket science. You give the platform a budget and they will spend it. Clients could do the work. But there’s a simple reason why clients choose to pay a PPC professional to do it for them...your brain. Inside your head is a network of knowledge and experience that can’t be replicated. You don’t just manage … [Read more...] about 5 Ways Cross-selling Adds Value for You & Your Clients
CPA (Cost Per Attention)
Hey! Excuse me. May I have a moment of your time? This piece talks briefly about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way. The concept is not a new idea but an initial intention that has seemed to have gotten lost in the accelerated growth of the advertisement industry in recent years. … [Read more...] about CPA (Cost Per Attention)
4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Conversion Rate Optimization, also known as CRO, is a crucial practice you should keep in mind when creating promotional content nowadays - whether you're building a landing page, making an explainer video, blog post tutorial, or anything else in between! Now, a conversion occurs every time your website or online content accomplishes the goal it’s made for, whether it’s … [Read more...] about 4 Versatile Conversion Rate Optimization Strategies to Supercharge Your Marketing Strategy
Best Creative Practices when building LinkedIn Ads
Advertising on LinkedIn is a powerful tool for acquiring B2B leads. Utilizing the correct creative techniques moves the needle more than the average user realizes when it comes to generating high-quality, high-intent leads. Today we’ll cover some fundamental LinkedIn best practices when it comes to creative, and some other neat tips & tricks to become an expert at LinkedIn … [Read more...] about Best Creative Practices when building LinkedIn Ads
