We are all consumers, not just of products, but of information. Google estimates that there are over 100,000,000 gigabytes of data on the internet. And that number is growing every day. As marketers, our job is to cut through the clutter and bring relevant information to the forefront. But paying for first position on SERP isn’t just about generating clicks. It’s the right … [Read more...] about Taking a Consumer Approach to Campaign Strategy
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How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
It is inevitable that one of your clients will use Adobe as their source of truth, which can throw a wrench into ways you can test across your account. Let this be a source of how I have found a workaround to marry the data for tests. In my case, I have been working with a client who doesn’t rely on Google pixels to track their transitions or revenue, thus making any … [Read more...] about How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
Optimize Better With Offline Conversion Tracking
If you run campaigns in Google Ads or Microsoft Advertising that are focused on lead acquisition, then you know how vital accurate conversion tracking is to your optimization efforts. Without it, you have no idea if the campaigns you’re running are succeeding at growing your business or are just wasting your marketing budget. I’m not telling you anything you don’t already … [Read more...] about Optimize Better With Offline Conversion Tracking
Video as a Non-Negotiable for Digital Marketing
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. One way to get clearer insights to your YouTube ad performance is by setting “Moments.” This concept of a “Moment” in your YouTube ad is basically like a quick-view timestamp of performance. You can identify specific moments in your video … [Read more...] about Video as a Non-Negotiable for Digital Marketing
How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
Hardly any positive concept will be called “cannibalization” by professionals, right? Indeed, multiple efforts in reaching organic and paid traffic can lead to disrupting each other’s results and practically cannibalizing your profits. Let’s find out what this term is about and how marketers can combat it. What is cannibalization in marketing? This term refers to a … [Read more...] about How to Avoid Keyword Cannibalization in Your Next Marketing Campaign
5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
This is a great time to run an ecommerce business. Brick-and-mortar retail is in the COVID-19 doldrums following years of diminishing profits, people working from home (and prevented or discouraged from going overseas) are eager to spend money online, and there’s never been more free information out there online about all the steps you need to take. For all those reasons, … [Read more...] about 5 Challenges Ecommerce Brands Are Facing In 2021 (With Solutions)
5 Ways To Lower Your Facebook Ads CPC
Return on investment is something which the investors would always want to get against any investments they make. Advertising on Facebook is no different. There are different ways you can get excellent ROI on Facebook ads. Advertising on Facebook needs a good amount of investment, and there are different ways of paying a platform to publish your ad. Here are the … [Read more...] about 5 Ways To Lower Your Facebook Ads CPC
How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Bounce rate. It’s one of the metrics you must keep tabs on as you run your digital marketing campaigns. And if you’re running a lead generation campaign, your landing page bounce rate is one of the most important metrics to track. That’s because if your bounce rate is high, you won’t capture as many email addresses as you should. That’s why you must know how to … [Read more...] about How to Decrease Landing Page Bounce Rate & Capture More Email Addresses
Core Web Vitals & Preparing for Google’s Page Experience Update
As a marketing professional, I’ve heard the term “Core Web Vitals” multiple times a day. But according to a recent marketing census, over 80% of respondents didn’t know what Core Web Vitals were or how it affected their business. If you’re reading this and that applies to you, stick around to find out more about what Core Web Vitals are, why they’re important for your … [Read more...] about Core Web Vitals & Preparing for Google’s Page Experience Update
3 Steps To Finding More Time In Your Day
You may have heard the phrase before that “time is the great equalizer.” Let that sink in for a moment. Everyone, no matter who they are, only gets 24 hours in a day. We can’t purchase extra hours in our day, nor can we sell our unused hours. So carefully thinking through how we spend these precious 24 hours is critical to our success in both our work lives and our personal … [Read more...] about 3 Steps To Finding More Time In Your Day
March 2021 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Drive Leads with Hotel Property Promotion Ads Details: Property Promotion Ads are now available globally. Previous to this launch, direct participation in property promotion ads was done through an allowlist. They show prominently in search results for geographical … [Read more...] about March 2021 Updates to Paid Media Platforms
Complete Guide To Writing Posts That Convert Into Clients
Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, so here is the complete guide to writing … [Read more...] about Complete Guide To Writing Posts That Convert Into Clients
